The daily commute is a grind that hasn’t changed in decades. At Hip, we’re changing that. With our app and technology stack, commuters finally have an option that makes their mornings and evenings efficient, reliable, convenient and even comfortable. Our smart routing algorithms ensure optimized routes, reserved seating ensures commuters space & comfort on the ride, and accurate ETAs mean getting to work and back home on time, every time. Are you looking to join a company that’s changing the lives of commuters, and tackling an untouched part of the mobility ecosystem? Join us!
About the role
We are looking for an experienced Marketing Manager to join our Operations team – someone with experience across online and offline marketing & acquisition channels. In this role you’ll own all aspects of marketing for Hip’s service, so you should be comfortable moving between the high-level, strategic, and programmatic growth marketing to the ground-level, field, executional aspects like field marketing. You’ll need to be ready to get your hands dirty in the day-to-day operations, getting to know our users, and understanding how to grow our customer base. You will report directly to the VP of Operations, and play a pivotal role in developing brand, marketing, and growth strategies for Hip.
Field & offline marketing
- Planning and implementation of field marketing programs to grow the Hip user base
- Managing out of home advertising strategy and spend
Brand management & customer engagement
- Managing Hip’s social media channels
- Customer communications (email and/or social campaigns) to drive retention and engagement
- Developing Hip’s brand voice across customer-facing channels
Growth marketing
- Developing, managing and executing online marketing campaigns
- Managing customer acquisition channels and programmatic spend, in partnership with HQ Growth team
About you
You’re a strong candidate with experience in most if not all of the following:
- Online brand management and awareness, especially for real world products
- Execution of offline user acquisition and marketing, through brand ambassador, affiliate marketing or other creative strategies
- Developing and measuring business-oriented metrics for marketing efforts
- CRM, support and customer communications tools, especially Mailchimp and Zendesk/Freshdesk
- Optimizing Google AdWords, and other programmatic advertising and user acquisition channels
You’re an even better fit if you have:
- Past experience in the tech / startup industry
- Experience marketing transportation products
- Experience working with remote teams
- Knowledge of the New Jersey suburbs of NYC
About Hip
We are an early-stage start-up, and you will be joining on the ground floor, one of the first hires for our operations team. Hip’s business team is based in New York City, while the tech team HQ is in Rehovot, Israel. Hip is backed by NfX, as well as former and top executives from Uber, Google, and Booking.com, and counts many senior execs in VC, tech, and transportation as advisors.
Interested? Reach out Erik Weber on LinkedIn or email [email protected]