Marketing Operations & Analytics Manager

| Greater NYC Area
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Zipari is a technology start-up company based in DUMBO, Brooklyn, NY. Our mission is to disrupt the insurance industry by introducing consumer-centric solutions powered by data analytics. We are looking for individuals who want to build a company, a culture and solve complex challenges. The Zipari team members have strong work ethics, believe in what Zipari is building, and are willing to play whatever role is necessary to achieve the company’s goals. Our team has movie geeks, foodies, talented musicians and a mix of random elements that make us one: The Zipari team!

Summary/Objective

We are seeking a technically capable Marketing Operations & Analytics Manager with a desire to improve processes to join our rock star marketing team. Under the direction of the VP of Marketing, you will work to create scalable processes, conduct complex data analysis that will be used to inform strategic decisions by stakeholders and be responsible for all aspects of the Marketing tech stack configuration and administration (e.g., Hubspot and SFDC).

  • Operations and Optimization
    • Establish and maintain scalable processes that ensure that marketing is working at peak efficiency.
    • Define the end-to-end flow of marketing data for optimization and reporting purposes.
    • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
    • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
    • Analyze and make recommendations to improve the existing lead scoring model and implement approved changes.
  • Analytics and Insights
    • Monitor and report to teammates on the performance of various marketing campaigns and channels.
    • Analyze marketing and sales data to develop insights and make recommendations for optimization.
    • Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
    • Develop robust KPIs and scorecards for marketing performance monitoring
    • Monitor and maintain data quality within the marketing database
    • Produce and maintain metrics reports on marketing activities and effectiveness,

Requirements

  • Bachelor's Degree, MS in Marketing or Business Analytics is a plus
  • 5-7 years of Marketing Operations experience
  • Hands on experience with marketing automation and CRM systems (expert in Hubspot and Salesforce is a must)
  • Strong time management skills, attention to detail and resourcefulness.
  • Outstanding analytical skills (including mastery of Microsoft Excel or Google Sheets) and experience with reporting and data analysis, including previous experience with pivot tables, vlookup, data analysis, and formulas
  • Positive self-starter who excited to work with a growing team.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Experience within an enterprise SaaS environment
  • Healthcare experience (particularly with payers) is a big plus

Benefits

On top of joining an up-and-coming Silicon Valley backed startup, you will enjoy:

  • Competitive salary
  • Equity and future growth possibilities
  • Excellent health, dental and vision benefits
  • Generous vacation and leave policies
  • Awesome team with a chance to help define the culture
  • Fun work environment and team events (Friday happy hours, foosball tournaments and
    movie nights)
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Location

Zipari is located in the historic Dumbo neighborhood. Outlined by the beautiful Brooklyn Bridge Park, enjoy lunch outside or under the Brooklyn bridge

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