ActionIQ

Our mission is to unlock the power of data to transform customer engagement and create authentic human connections.

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Marketing Operations & Analytics Manager

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ActionIQ is seeking an exceptional Marketing Operations & Analytics Manager to support a culture of data-driven decision-making, and to ensure that our Marketing team continues to increase our efficiency and effectiveness. In this role, you’ll be responsible for optimizing the technology and building the data and analytics processes that fuel the marketing team.

Overseeing our complete martech stack, you’ll drive how to enable and optimize our demand funnel, programs, channels, and campaigns through best-in-class tech tools by creating, documenting, teaching, and enforcing processes. You’ll also focus on building infrastructure, measurement, and reporting capabilities for the growing marketing function through management of our marketing operations systems.

Requirements

In this role you will have four key areas of responsibility: Marketing Operations, Database Management, Reporting & Analytics, and Technology & Process.

Marketing Operations

Oversee and optimize Hubspot setup including campaign setup and execution, lead management, scoring, and routing
Collaborate with team members to architect automated, multi-step nurture campaigns
Ensure seamless integration of campaign performance and marketing attribution in Salesforce.com

Database Management

Manage marketing database activities including list acquisition, scrubbing, and importing
Understand how data is structured in the systems, and segment database based on criteria (region, life cycle stage, persona)
Maintain data hygiene for a healthy contact database
Define processes and find tools, resources to build core target lists across accounts and contacts

Reporting and Analytics

Define and implement frameworks and scorecards for measuring, reporting and analyzing marketing results
Report on performance at the asset, campaign, and channel level, as well as holistic performance across channels
Develop insights into marketing impact on pipeline, revenue, brand awareness, and more; provide recommendations to enhance future campaign performance and measurements
Support ad-hoc marketing insights requests for key stakeholders

Technology and Process

Oversee integration of Hubspot, Salesforce, and other components of the marketing stack
Ensure tools and technologies are being utilized efficiently and strategically
Educate marketing and sales reps on how to utilize tools and reports available to them to get the most out of them, including Hubspot, Salesforce, LI Sales Navigator, DiscoverOrg, etc.
Evaluate and ensure successful implementation and integration of new marketing technologies
Manage 3rd party software vendor relationships

Qualifications:

Minimum 3 years of experience in marketing operations and analytics in high-tech B2B
Bachelor’s degree in marketing, analytics, or equivalent experience
Proficiency across major marketing technologies, including marketing automation, automation, CRM, analytics, data acquisition and cleaning, etc.
Proven track record of inheriting and improving existing technologies and implementing and integrating new technologies.
Knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations.
Strong analytical experience, with proven ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and measurements
Experience in campaign setup, orchestration, management, and tracking
Experience in data management, database segmentation, and maintaining data hygiene
Strong project management and time management skills
Excellent attention to detail and ability to self-manage
Certifications in Hubspot, Salesforce, Google Analytics are pluses

Benefits

An opportunity to quickly advance your career in a fast-growing startup while working with a fun, inclusive, smart team of people
Backed by the top-tier VCs (Sequoia, Andreessen Horowitz, FirstMark Capital)
Competitive compensation package including equity
Top health insurance benefits

About ActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. ActionIQ helps G2000 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital, we are helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI.

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Danny Graham

Staff Engineer

FLEXIBLE TECH

Promoting Versatility in Tech and Talent

Staff Engineer Danny Graham enjoys flexibility in his tech stack. At work, he gets to play with systems like Scala, k8 and RabbitMQ, which can ramp up to meet workload needs and wind down after. “These tools let us do more with less in an elegant way,” he explained. The versatility of its tech stack reflects ActionIQ’s ethos of experiment-based innovation, where developers are encouraged to present demos, join lunch and learn sessions and participate in the bi-annual hackathon. For those with such entrepreneurial inclination, “Bring your sense of adventure and curiosity,” Graham said.

Experimentation and innovation are culturally ingrained.

Amanda Pogue

Data Scientist, Product Analytics

FLEXIBLE ROLES

Building The Bridge Between Data and Product

Data shapes business operations at ActionIQ, which makes Data Scientist Amanda Pogue’s embedded role unique on the product team. It’s part of the company’s goals of bringing product analytics to the forefront of product release, like the new customer-facing dashboard. “It gives me the opportunity to better enable the product and design teams to use data in their day-to-day,” she said. With her transition to product, Pogue gains better insight into the needs of the business and the product development process. It also presents an avenue to advocate for data projects in the product pipeline.

There is no shortage of interesting questions to investigate, and plenty of curious colleagues with whom to collaborate.

Tina Tyavlovsky

Senior QA Engineer

PIONEERING QA

Innovative Work Backed By High Quality Standards

As ActionIQ’s first embedded QA engineer, Tina Tyavlovskaya sought not only to replace the company’s third-party testing process but to shed the perception of QA as one that impedes progress. “QAs define quality standards across the engineering org and provide guidance on how to meet these standards,” she said. Moving QA in-house required a revamped strategy: a “priority-based test scope approach” with a mix of automated and commercial tools to meet team requirements and generate better coverage. There’s also the migration to Cypress, a more efficient tool for parallel testing and development.

QAs are not gatekeepers or bottlenecks in software development life cycles, but facilitators of constant integration and efficient testing processes.

What are ActionIQ Perks + Benefits

ActionIQ Benefits Overview

We offer benefits catered to the whole person, from top of the line healthcare coverage and wellness programs to employee experiences and professional development opportunities, our employees are at the center of all that we do. As an Actionite, you’ll have the opportunity to explore, enhance and expand your skill set through conferences, workshops, experiential learning, cross-team collaboration and more.

We operate in a hybrid model for our NYC based employees (in office: M, W, Th and remote: Tu, Fr) along with two remote seasons during the year where our employees can work from anywhere.

Culture

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Hybrid work model

In-person all-hands meetings

Bi-weekly meetings where we all come together to learn more about the latest in the organization from leadership and colleagues.

In-person revenue kickoff

Flexible work schedule

Our working hours are 10-6pm EST but this is flexible based on your location and your team’s ways of working.

Remote work program

For employees who are not fully remote we offer two remote seasons during the year where all employees can work from anywhere. https://www.actioniq.com/blog/actioniqs-new-ways-of-working

Diversity

Documented equal pay policy

Hiring practices that promote diversity

Structured hiring processes and practices, Diverse hiring panels, Gender decoder for job descriptions, Interview training for all hiring managers and teams

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Provided through Navia

Disability insurance

Dental insurance

Two plan options through Guardian.

Vision insurance

Provided through Guardian/VSP XPHealth vision discounts

Health insurance

Choice of four EPO & PPO plans through Anthem BCBS

Life insurance

Wellness programs

One Medical Membership, Gym Reimbursement through Anthem BCBS

Mental health benefits

Employee Assistance Program (EAP) Care Concierge Spring Health

Financial & Retirement

401(K)

Provided through Empower Retirement. Sofi and Origin Financial (personal finance and financial planning tools)

Company equity

Equity options are granted to our employees and executives upon the date of hire. Options are fully vested after 4 years of employment.

Charitable contribution matching

Employee donations of up to $500 per fiscal year will be matched.

Child Care & Parental Leave Benefits

Generous parental leave

All new parents are eligible for 12 weeks of 100% paid parental leave following a child’s birth.

Family medical leave

ActionIQ provides all qualified employees with 4 weeks paid leave to care for a seriously ill family member (child, spouse, parent, sibling, or registered domestic partner).

Vacation & Time Off Benefits

Generous PTO

We have a flexible PTO policy and encourage employees to take PTO to maintain work-life balance. We trust employees to communicate time off so colleagues feel supported and prepared.

Paid holidays

Company-wide vacation

Every year the company is closed from December 24th through the 1st of the year for a winter break.

Office Perks

Commuter benefits

Provided through Navia

Company-sponsored outings

Free snacks and drinks

Fully stocked kitchen at 11 Madison Ave.

Some meals provided

Family style and boxed style lunches provided Mon, Wed, Thurs.

Company-sponsored happy hours

Bi-monthly social hours following All Hands Meetings

Meditation space

Mother's room

Professional Development Benefits

Job training & conferences

ActionIQ offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.

Lunch and learns

We set aside time for our employees to learn from each other, gain perspective, and foster an environment of curiosity. (Culture Talks, Curiosity Series, Data Bytes)

Promote from within

Online course subscriptions available

Additional Perks + Benefits

From covering the cost of a One Medical membership for all employees to ensure quality, affordable and accessible health care to commuter benefits and a company-wide winter break, ActionIQ offers perks that take care of the whole person and their families.

View full list of perks + benefits

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