Marketing Operations Manager at CertifyOS (Greater NYC Area, NY or Remote)

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About CertifyOS
CertifyOS is an API-first, UI agnostic, end-to-end provider network management platform for credentialing, monitoring, licensing, provider health plan enrollment, and provider sourcing. We're an early-stage startup backed by top-tier VC funds and are looking to rapidly expand our footprint in the provider data space.
CertifyOS was started by former Oscar health employees who dealt with the pain points of scaling provider networks firsthand - the lack of APIs, the sub-par tech stack, poor user experience, and the piles of paperwork slowed us down. We built CertifyOS so that no other network management team will have to face the same pain points and bottlenecks that we faced.
CertifyOS is uniquely positioned with integrations into 100's of primary sources and is building a one-of-a-kind healthcare cloud that will reduce provider onboarding time from months to minutes.
At CertifyOS, we operate as a team. We foster a collaborative environment where everyone's voices are heard, and your professional development is taken seriously. We take pride in our grit, and are looking to add more purpose-driven team members who want to make a difference in building out the next generation of healthcare infrastructure.
About the role:
The Marketing Operations Manager will play a vital role on the team and lead the marketing operations with program management and marketing performance analytics. This role is pivotal to achieving pipeline and ROI targets. A strong understanding of demand generation, buyer journey definition, and sales pipeline management is required. The Marketing Operations Manager is a servant leader, someone who not only supports the needs of the team but a person who thrives on identifying and chasing opportunities to accelerate the business.
What you'll do:
As our Marketing Operations Manager , you must be passionate about building a brand that supports strategic goals while creating a collaborative culture. This person essentially "owns" our Marketing Automation tool, Pardot.
  • Prioritize data in decision-making and performance management analysis to execute and optimize campaigns for reach, awareness, engagement, and conversion
  • Develop marketing funnel programs focused on driving new and returning consumer pipelines to accelerate the consumer's journey and increase volume
  • Create optimization models and strategies for email marketing, nurture streams, segmentation, and lead scoring and grading, which includes data collection and enrichment, best practices and processes, and creating scalable systems based on implicit buying signals and customer profiling
  • Manage the marketing database (Pardot), ensuring cleanliness and data integrity while implementing a mid-market and enterprise segmentation strategy and integrated programs including
  • Create Pardot landing pages, Pardot drip emails, and Pardot forms
  • Ensure websites, landing pages, and digital channels actively promote demand-generation content and campaigns, while all being tracked through our marketing automation tool (Pardot)
  • Work with the Marketing Manager, Demand Generation on Digital efforts as you will partner with this Marketer on these efforts
  • Monitor and analyze daily digital traffic and social media activity, campaign, and channel performance metrics to extract actionable insights, determine optimization opportunities, and report on the value of efforts - while ensuring we track the right metrics across all programs
  • Identify and execute new processes that enable marketers to be more effective in their day-to-day work, including list uploads, connected campaigns, rendering, automation rules, suppression lists, completion actions, 'post send actions', etc
  • Oversee and lead A/B testing and other data-driven research techniques to better execute strategy and continually improve the consumer process
  • Create data-driven marketing model where all leads are tracked through Salesforce to ensure weekly reporting and KPIs at the individual salesperson, sales team, and client levels
  • Responsible for performance management analysis and creating a reporting structure for all marketing efforts by defining trackable benchmarks
  • Eventually, you will recruit an agency/contractor and then work with them collaboratively to evolve Salesforce and Pardot operational efficiency and fine-tune existing in-house Salesforce admin staff along with their processes
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance

What you'll need:
  • Bachelor's degree in Marketing or Master's in a related field
  • A minimum of 5 years of marketing operations experience
  • Experience in the U.S. healthcare industry
  • B2B SaaS experience required
  • Experience with Salesforce and Pardot required
  • Working knowledge of WordPress, Google Analytics, Google Adwords, and Sprout Social
  • Experience with Wrike preferred
  • Self-starter with outstanding leadership and planning skills
  • Experience with lead scoring and grading
  • Proven track record of directing and tracking programs that build engagement and increase sales
  • Ability to formulate analyses independently to transform data into actionable information
  • A strategic thinker and highly organized with the ability to prepare and manage budgets
  • Strong understanding of marketing technology landscape, measurement, and attribution approaches
  • Excellent oral and written communicator with strong technical aptitude who remains abreast of marketing business trends

A plus:
  • Experience in licensing, and/or payor enrollment

Benefits of working at CertifyOS:
  • 100% of health, dental, and vision insurance premiums covered for employees
  • Unlimited PTO policy with a mandatory minimum of two weeks off
  • No meeting Thursdays so you can stay heads down to get work done
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • LodashLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • NestJSFrameworks
    • Google CloudServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • WhimsicalDesign
    • AirtableManagement
    • Google DocsManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • WrikeCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce PardotCRM
    • Adobe CampaignLead Gen
    • ZoomInfoLead Gen
    • SlackCollaboration
    • Jazz HRCollaboration
    • Monday.comProject Management

Location

An Insider's view of CertifyOS

What’s the vibe like in the office?

As a fully remote company, the office vibes are centered around a respect for the tech that keeps us connected as well as digital events and shared online workspaces on a global scale. Having worked in various remote positions prior to CertifyOS, none of them match the energy and enthusiasm within the global Certify office.

Matt

Business Development Associate

What projects are you most excited about?

I’m most excited to work with this group of healthcare nerds to build our provider credentials database. It’s so satisfying to be a part of something that is actively changing how the industry interacts with providers.

Brett

Director of Strategy

What does career growth look like on your team?

Those who exhibit attention to detail, leadership qualities, agility, critical thinking problem-solving skills, and the ability to communicate effectively in a remote environment, will experience career growth and additional opportunities as CertifyOS continues to grow!

Carla

Senior Manager, Credentialing

What unique initiatives do you have that encourage innovation?

Innovation can come from anywhere and anyone, so creating opportunities for people to come together is key. For example, hack days give engineers a way to engage with other members of the company and solve problems outside of their day-to-day routine.

Myles

Vice President, Engineering

How would you describe the company’s work-life balance?

Knowing how much leadership values work-life balance is such a big advantage. When I’m onboarding new hires I make sure to highlight that everyone takes their lunch or steps away from their keyboard once and a while throughout the day. It's great to see that we are building a culture where you can balance your well-being and professional goals.

Neill

Learning & Development Manager

What are CertifyOS Perks + Benefits

CertifyOS Benefits Overview

*100% of health, dental, and vision insurance premiums covered for employees
*Unlimited PTO policy with a mandatory minimum of two weeks off
*No meeting Thursdays so you can stay heads down to get work done
*Virtual company events

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

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