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Marketing Operations Manager

| Greater NYC Area

Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners.

As Marketing Operations Manager, you will be responsible for maintaining infrastructure and data integrity of our marketing technology stack and setup of the reporting of marketing program performance. You will be critical to maintaining the framework on which all of our marketing activities, reporting, and data live.

Responsibilities

  • Develops and updates analytic reports on marketing team’s program, lead generation, and revenue performance
  • Builds and maintains lead scoring model and maintains up-to-date lead assignment and routing rules
  • Builds campaign goals and audience behavior models based on analysis
  • Maintains the accuracy/integrity of data and promotes database health through validation, testing, and routine audits
  • Identifies, analyzes, and interprets trends or patterns in engagement, and communicates those findings along with suggestions for improvements or changes to the rest of the marketing team and beyond

The Ideal Candidate

  • 3+ years’ minimum experience working in an analytical, data-driven position
  • Bachelor's degree or equivalent in a related field
  • Proficient in Marketo and Salesforce infrastructure and reporting capabilities
  • Ability to prioritize multiple complex projects simultaneously
  • Fast learner, organized & reliable
  • Analytical, data-driven & curious
  • Ability to work with a wide range of people at all decision-making levels
  • Good team player w/ great communication skills
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

475 Tenth Avenue, New York, NY 10018

An Insider's view of Newsela

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We have office spaces named after favorite children's books and letters from teachers posted to bulletin boards. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.

Ariel

Sales Development Representative

What projects are you most excited about?

Here at Newsela we are constantly trying to improve. This is especially true when it comes to back to school time. How do we get schools, teachers, and students using Newsela at a high level as quickly and seamlessly as possible is a question I think about almost daily. I am so excited about what the start of the 2018-2019 School Year will bring!

Lauren

Educator Specialist

How has your career grown since starting at the company?

I've actually grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.

Emma

Account Manager

What is your vision for the company?

Newsela offers all the content teachers need. Students are excited to read, to make learning fun and engaging. It's more than accessibility and thoughtfulness and inclusivity - I want everyone to be reading, and I want Newsela to be the experience that helps them build the skills to get them there.

Emily

Content Partnerships

How do your team's ideas influence the company's direction?

Marketing is at the core about how people feel about Newsela, so we're always thinking about ways to delight not just our users, but anyone facing challenges we're looking to solve. That could be specific to personalized learning or differentiated instruction, or broader topics concerning school climate and culture.

Sho

Marketing Communications Manager

What are Newsela Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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