Marketing Operations Manager (NYC or Remote)

| Greater NYC Area
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Bizzabo is an all-in-one event success platform that unleashes the power of professional events to create rewarding and impactful experiences.

Our Events Cloud empowers event marketers to manage, measure and grow events across the globe. Bizzabo is used by some of the world's leading brands like Forbes, Hubspot, Teach For America, Gainsight, NBC, Dow Jones, Wall Street Journal, Capital One and many more!

Bizzabo is searching for a Marketing Operations Manager who will be both a strategic thinker and a tactician. This person will take charge of our marketing tech stack and will influence how our sales tech stack is used. As a result, the Marketing Operations Manager will act as a strategic partner who will advise our Go-to-Market leadership about the best ways to support marketing and sales, especially as it relates to territory planning, account scoring, and data governance. In other words, this person will hold a highly visible role within Bizzabo and will act as a key driver behind Bizzabo's growth.

Responsibilities

  • Create a best-in-class marketing operations practice that supports our ABM efforts.
  • Use your knowledge of marketing and sales operations to act as a strategic advisor to go-to-market leadership.
  • Own the account lifecycle from creation, data-enrichment, scoring, and alerts.
  • Lead full-funnel analytics. Analyze marketing performance in Looker, Salesforce, and Hubspot. Surface insights that enable marketing and sales to focus on successful strategies.
  • Improve our marketing automation and orchestration capabilities to empower campaign owners to launch effective campaigns at scale.
  • Develop processes that ensure data quality and flow is maintained within and between Hubspot, Salesforce and other tools.
  • Enhance our existing marketing tech stack. Stay abreast of the latest marketing trends to suggest changes or additions to our stack when relevant. Lead implementation of marketing tools and integrations.

Requirements

  • Minimum of 2 years of marketing operations experience
  • Mastery of Hubspot (or similar), and Salesforce
  • Demonstrated experience with using BI tools (Looker or similar) to analyze and process data
  • Familiarity with account-based marketing methodologies
  • Bachelor’s degree
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Location

Our office is located in the Flatiron District. Our energetic culture extends beyond the office and into the neighborhood of trendy bars/shops. Bizzabo also has offices in Israel, London, Montreal and Kiev.

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