Yotpo
New York, NY

Marketing Operations Manager

| Greater NYC Area
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Yotpo is looking for a Marketing Operations Manager to join the Global Marketing Operations team in NY. If you’re a tech, process, and data-oriented person, this is your opportunity to make a major contribution at a high-growth startup. 

Yotpo is an eCommerce marketing platform that provides integrated solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. We proudly serve thousands of brands, including MVMT, GoPro, and Pura Vida. An official partner to Google and Facebook, Yotpo has raised $175 million in funding and employs more than 500 people globally. 

The Role:

As Marketing Operations Manager, you will be responsible for optimizing the Marketing Team’s activities via automated flows, data analysis, systems, and processes. 

Marketing Campaign Optimization: Leverage marketing automation best practices to automate email flows, create trigger based campaigns and full funnel nurture strategies.

Database Maintenance/Enrichment: On-going cleansing and enrichment of accounts, contacts and technographic data to ensure optimal segmentation and targeting. 

Marketing Effectiveness: Increase marketing effectiveness through the implementation of lead scoring, lead routing and measurement of marketing campaigns.

Organizational Technology Alignment: Driving efficiency within the go-to-market organization by aligning key systems of record between marketing, sales and customer organizations. 

Communication and Partnerships: Cross-company collaboration, including marketing and sales management, as well as with the business performance and application teams.

Business Intelligence: Regularly analyzing data sets to extract actionable insights and implement them across teams and applications.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM, and more) 
  • Strategic support and execution of marketing automation campaigns for demand generation segment teams
  • Recommend best practices for email marketing -  Email nurturing strategies, full funnel marketing, database management etc.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management (lead scoring, lead routing)
  • Create and maintain metrics reports on marketing activities, effectiveness, and business impact
  • Serve as the front-line escalation point for operational issues
  • Manage the marketing database to ensure data quality, firmographics, and contact enrichment
  • Evaluate new technologies to improve and optimize Marketing Team performance
  • Ensure alignment with sales to execute changes in the go-to-market organization
  • Present deliverables that will impact business decisions (analysis, process changes, and more) to senior management 

Requirements:

  • Bachelor’s degree in a Business, Marketing or Communications or other related fields
  • 1-3 years of experience with CRM/marketing automation tools, such as Salesforce, Marketo, or Hubspot -- a must, Marketo preferred 
  • Highly analytical with understanding of best practices in marketing
  • Ability to multitask and prioritize projects in a fast-paced environment
  • Strong written and verbal communication skills, and full proficiency in English 
  • Advanced knowledge of Excel and PowerPoint or Google Slides
  • 1-3 years of experience in business operations or marketing automation, ideally at a high-growth SaaS company


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Where we are

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What are Yotpo Perks + Benefits

Yotpo Benefits Overview

Yotpo’s employee-centric culture earned us coveted spots on Crain’s New York Business’ Best Place to Work as well as BuiltInNYC’s Best Places to Work. Yotpo’s initiatives and programming are directly inspired by employee feedback. These include a Mentorship Program, an expansive D&I program, affinity groups like Yotpo Cares and Women at Work, and continuous professional development for all. You’ll be working alongside awesome people at a diverse and inclusive company where your voice is heard and your perspective is encouraged.

In addition to all of these things, we enhance our employees' well-being with comprehensive benefits:
- Comprehensive healthcare: medical, dental, life, and vision
- 401K matching
- Generous PTO and summer flex days
- Commuter benefits
- Stocked kitchen of snacks and beverages
- Company outings and happy hours
- Individualized rewards and recognition
- Wellness and philanthropic programming and events
- Working with game-changing technology and the most progressive brands in eCommerce

Culture
Volunteer in local community
From mentoring students in at-risk communities, to rebuilding local gardens, volunteering at holiday carnivals the homeless and working at animal shelters
Partners with Nonprofits
We partner with some non-profits year over year (Knock Knock Give a Sock, Girls Inc) but also new non-profits each year influenced by the needs of our staff (unexpected cancer diagnoses, wildfires)
Friends outside of work
Eat lunch together
Intracompany committees
Yotpo provides a variety of committees including our Mentorship Program, an expansive D&I program, and affinity groups like Yotpo Cares and Women at Work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Within the first half of 2019 alone, we grew our female management representation in NYC from 8% to 38%. We are dedicated to continuing gender & ethnic diversity progression on the leadership level.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yotpo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Yotpo pays 100% of premiums for medical coverage for employees, and funds 80% of premiums for medical coverage for dependents, up to certain amounts.
Life Insurance
Yotpo provides life insurance equal to 1-6 times an employee's annual base salary, as well as up to $250,000 for spouse/domestic partners and $10,000 for each child.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Yotpo provides up to 16 weeks of parental leave for the primary caretaker, at 100% pay
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Technically the beer is bottled, but it's free beer nonetheless.
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Each month, we host Yotpo Eats! The company caters lunch and it's the perfect excuse to step away from your desk, catch up with colleagues, and play 2 truths and a lie with new employees.
Happy Hours
Recreational Clubs
Our Volleyball team is going strong!
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Managers set aside budget to provide continued education dependent on employee requests or advancement opportunities.
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Full Health, Dental & Vision (Health 100% covered). Continued Training. Beer, Wine & Whiskey. Flexible Spending Account (FSA). Coffee on Drip. Competitive Commissions. Pre-Tax Commuter Benefits. Yotpo Eats (Lunch as a company once per month) and End of Month catered lunches. Employee Referral Program. Onboarding, Interview, Manager and continued training.

An Insider's view of Yotpo

How does your team reward individual success?

Since we touch most parts of the business & interact with clients every day, it's nice to be publicly recognized - whether in team meetings or larger company settings - to show that our efforts don't go unnoticed. This manifests in many ways, be it verbal encouragement, desired classes/seminars, a wine-tasting tour or oversight of certain projects.

Rachel

Manager, Client Success

How do you collaborate with other teams in the company?

Communication becomes harder as a business grows, and therefore becomes more critical to success. I find that by identifying key players across teams whose perspective is essential to creating a holistic view of the business and meeting with those individuals on a regular basis, I can ensure each team's goals are factored into any decision we make.

Mike

Director of Sales & Strategic Initiatives

How has your career grown since starting at the company?

I've seen my contributions impact the course of the company through 2 rounds of funding. I began as an outbound SDR and helped shape our outreach strategy, then led in a team lead capacity. I was recently the first AAE to successfully be promoted from that role into an AE. I'm incredibly optimistic about Yotpo's growth & my own growth here.

Jennie

Mid-Market Account Executive

How do your team's ideas influence the company's direction?

To better understand what we need to change requires listening to our people. Whether it's additional management training or the implementation of CSM & Sales suggestions into product development, our best initiatives have come from the team.

Tomer

CEO & Co-Founder

What makes someone successful on your team?

I have found that sharing best practices and possessing a willingness to learn are key factors in determining one’s level of success. I am very conscious of my strengths and weaknesses, allowing me to know where I can help others as well as where they can help me improve creates a dynamic process of growth within the team structure.

David Mascarenhas

Sales Development Representative (Content Marketing Consultant)

Jobs at Yotpo
11

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All Jobs
Finance
Dev + Engineer
Marketing
Operations
Sales
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Director of Revenue Operations

Yotpo
Greater NYC Area
10 hours ago
+47
As a Director of RevOps (Sales+Partners) at Yotpo, you will focus on process, performance, efficiency, and strategy and your duties will include strategic planning, development of policies and practices, data management and analysis, operational strategy, and more.  You’ve seen us every time you shop online, but might not even know it. Yotpo is an eCommerce marketing platform solution helping to create customer-centric shopping experiences for forward-thinking brands like Away Travel, THINX, and Steve Madden. We serve 10,000 brands across four global locations, 550+ employees, and well-funded operations from leading SaaS investors including Bessemer, Blumberg Capital & Access Industries.

Senior Billing and Collection Specialist

Yotpo
Greater NYC Area
2 days ago
+47
As a Senior Billing & Collections Specialist at Yotpo, you will play a key part in supporting our billing and collection operation as we continue to grow. You will be responsible for processing, reviewing and monitoring deals and incoming payments, answer internal and external related queries and monitor the provisioning process.

Senior Pricing Analyst

Yotpo
Greater NYC Area
3 days ago
+47
As Yotpo's first Senior Pricing Analyst, you will be responsible for driving pricing initiatives by partnering with stakeholders across multiple functions to identify areas of price opportunity, execute data and market driven analytics to support price decisions, develop pricing improvement recommendations, and provide execution support. Reporting to the Director of Revenue Optimization, you will play a pivotal role in driving and executing pricing decisions and evolving pricing capabilities internally and externally. 

Accounting Manager

Yotpo
Greater NYC Area
3 days ago
+47
Yotpo is continuing our incredible growth by seeking our first ever New York City Accounting Manager, dedicated to Yotpo’s United States business and operations. As US Accounting Manager, you will manage the New York accounting team and be responsible for streamlining existing and establishing new processes. You will work closely with our finance teams in both Israel and the US, ensuring that our financial records are aligned with global company policies and long-term organizational goals. Your work will play a critical role in enabling Yotpo to scale.

Mid-Market Client Success Manager

Yotpo
Greater NYC Area
4 days ago
+47
Identify and design short and long term strategies for our premium/diverse client base. Create client-specific strategies that maximize ROI, leveraging insights, benchmarks, customer journey design and other best practices in digital marketing. Deliver and follow through with a plan to teach and train client services on the changing e-commerce space and related marketing consulting areas. Help build a scalable methodology for Client Success Managers to deliver value to key vertical segments. Develop opportunities to help the business drive up-sells and renewals. Quarterly travel is anticipated for this position.

Solutions Engineer

Yotpo
Greater NYC Area
5 days ago
+47
As a Yotpo Solutions Engineer, you will assist with post-sale tasks for Yotpo’s Premium customers. This position offers exciting interaction with diverse businesses in the eCommerce domain, as well as challenging technical work and opportunities for learning and development. If you’re a people person at heart, a self-starter, and a team player - we want to hear from you!

Sales Engineer

Yotpo
Greater NYC Area
5 days ago
+47
Yotpo is looking for an experienced Sales Engineer who will work to support the US Account Management Team throughout the entire sales cycle. This person’s technical expertise and deep eCommerce knowledge will help to drive revenue by building confidence with our sales prospects. Working hand-in-hand with our Account Management team in the US, the Sales Engineer will ensure our prospective clients see the full value of the Yotpo Platform and how

FP&A Analyst

Yotpo
Greater NYC Area
6 days ago
+47
Yotpo is looking for a high-energy, driven FP&A analyst to join our team. In this position you’ll play a significant role in analyzing our growing operation, developing business insights, and reporting to the senior management, board and investors. You’ll bring your expert analytical ability to provide key insights, create and maintain financial models, recognize important opportunities, and drive strategic initiatives forward.

Strategic Account Manager

Yotpo
Greater NYC Area
6 days ago
+47
We are looking for a foundational hire to our Account Management team in New York City: our second individual contributor and thought partner to build out the department. A newly created function, Account Management is focused on maximizing client lifetime value by cultivating long-term strategic partnerships with our most influential customers. We are looking for a relationship-based, consultative seller, who is intellectually curious and commercially driven. An individual who can successfully navigate large complex organizations to influence business outcomes, articulate Yotpo’s value proposition to C-level executives, and cultivate partnerships. 

Marketing Operations Manager

Yotpo
Greater NYC Area
1 week ago
+47
As Marketing Operations Manager, you will be responsible for optimizing the Marketing Team’s activities via automated flows, data analysis, systems, and processes.  Marketing Campaign Optimization: Leverage marketing automation best practices to automate email flows, create trigger based campaigns and full funnel nurture strategies. Database Maintenance/Enrichment: On-going cleansing and enrichment of accounts, contacts and technographic data to ensure optimal segmentation and targeting.  Marketing Effectiveness: Increase marketing effectiveness through the implementation of lead scoring, lead routing and measurement of marketing campaigns.

Client Success Manager

Yotpo
Greater NYC Area
1 week ago
+47
The mission of our Client Success Managers is to establish partnerships with our clients based on value and ROI. These partnerships are created by securing long lasting relationships, based on exceptional service and delivering the power of the Yotpo suite of services.