BetterCloud
New York, NY

Marketing Operations Manager at BetterCloud

| Greater NYC Area
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BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, and secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value and benefits of adopting SaaS applications, while ensuring IT has complete control over their environment and can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our customers — but we're just getting started. BetterCloud is headquartered in New York City with offices in San Francisco, CA, and Atlanta, GA.

We’re a high energy, high growth tech company searching for a Marketing Operations Manager to help build out BetterCloud’s Marketing Campaigns and Programs. We’re looking for someone who is a marketing operations techie who loves a good challenge and thrives under pressure. You know the ins and outs of Marketing Automation, CRM platforms and can easily diagnose and fix issues. You have a strong understanding of the sales funnel and enjoy building, executing, and optimizing lead generation and ABM strategies. This manager must have a strong understanding of the Marketing Technology Stack and make data-driven decisions for the business.  

Requirements

  • 3+ years of Marketing Operations/Automation experience
  • 3+ years of hands-on experience with Marketing Automation Platforms (Marketo experience a plus)
  • Deep understanding of Salesforce reporting and it’s integration with marketing automation platforms
  • Strong understanding of the Salesforce Campaign and Campaign Member Architecture
  • Ability to troubleshoot issues within the marketing technology stack and to thoroughly QA prior to launching campaigns
  • Basic CSS and HTML understanding as it relates to email design

Responsibilities

  • Build marketing and operational programs in Marketo
  • Proven track record creating Marketing Automation campaigns and running A/B testing programs across various channels and owned assets. 
  • Continuously optimize lead scoring models and ‘always on’ campaigns
  • Improve technology efficiencies to ensure that the right data is piping into the right systems at the right time
  • Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, and hygiene to ensure our communications are inboxed
  • Empower Marketing and external team members with reporting and Salesforce dashboards that not only display overall performance and key findings, but that also provide prescriptive insights for future improvements
  • Create documentation and conduct training for team members after implementing new technologies
  • Focus on automation of manual tasks and on ways to fill the gaps in our technology stack
  • Measure all stages of the marketing funnel and identify leaks that need to be addressed by technologies, processes, or people
  • Capture every marketing touchpoint for consistent multi-touch attribution

Compensation | Benefits

  • Competitive salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator 

BetterCloud is an Equal Opportunity Employer, including disabled and vets.


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Where we are

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks
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What are BetterCloud Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

Jobs at BetterCloud
8

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Marketing
Operations
Project Mgmt
Sales
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Customer Marketing Manager

BetterCloud
Greater NYC Area
9 hours ago
+28
We are looking for an ambitious marketer and strategist that will deep-dive into how our customers use BetterCloud to create campaigns that systematically support customers in achieving maximum value while recommending complementary products. Passion for customer success and customer experience technology is key. The successful candidate will join a marketing organization that is smart, scrappy, authentic and innovative.

Account Executive, Enterprise

BetterCloud
Greater NYC Area
2 days ago
+28
BetterCloud can only achieve its lofty aspirations by finding and hiring amazing sales talent.  If you are looking to be part of something profound and build something special, BetterCloud is for you.  We're looking for an Enterprise Account Executive to join our rapidly growing sales org.  We value hard work and positive attitude. We are looking for an accomplished, quota carrying sales professional to share their skills, who can think creatively and make an immediate impact.

Senior Salesforce Administrator

BetterCloud
Greater NYC Area
3 days ago
+28
We’re looking for a Senior Salesforce Administrator dedicated to ensuring we are maximizing the efficiency and capitalizing on the full features and benefits of the system based on the businesses needs. 

Associate Salesforce Administrator

BetterCloud
Greater NYC Area
1 week ago
+28
We’re currently hiring an Associate System Administrator dedicated to ensuring we are maximizing the efficiency and capitalizing on the full features and benefits of the system based on the businesses needs.

Customer Success Manager, Enterprise

BetterCloud
Greater NYC Area
1 week ago
+28
BetterCloud Enterprise Customer Success Managers (CSMs) are a critical part of our customer-facing team. Starting with customer onboarding to identify needs and set goals, CSMs manage all elements of the post-sale business relationship with customers, and drive customer usage within our software. Customer Success Managers are trusted advisers on how to use our product and map it to a customer's specific business needs. Our role is to serve as customer advocates by delivering product and partnership feedback to the BetterCloud team. At the end of the day, our mission is to ensure our customers have driven value from our solution and have had a delightful experience in the process.

Director of Customer Operations

BetterCloud
Greater NYC Area
1 week ago
+28
As the Director, Customer Operations, you will serve as an individual contributor responsible for aligning the customer experience  strategy to execution with critical focus on improving team efficiency and customer net retention.  We’re looking for someone who can roll up their sleeves and own the deliverables below, with support from our data team.   You will define segmentation, capacity and coverage operating models, and partner with our Finance team on respective customer success compensation targets. You will provide reporting and insights across the complete book of business health and assist with analyzing where we can improve efficiencies across Support and Services (i.e. utilization). You will create reporting, and analysis of leading and lagging indicators across customer segments, and you will assist with training our Customer Success team on all essential systems and processes. This position will report to the Chief Customer Officer.

Product Marketing Manager

BetterCloud
Greater NYC Area
1 week ago
+28
BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, and secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value and benefits of adopting SaaS applications, while ensuring IT has complete control over their environment and can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our

Project Manager

BetterCloud
Greater NYC Area
1 week ago
+28
BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, and secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value and benefits of adopting SaaS applications, while ensuring IT has complete control over their environment and can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our