Marketing Operations Manager

| Greater NYC Area
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Join the Ocrolus rocket ship!


Ocrolus is a fintech infrastructure company that transforms documents into actionable data with over 99% accuracy. Designed to streamline document-driven workflows and automate high-stakes financial decisions, Ocrolus is trusted by leading fintechs like SoFi, LendingClub, Cross River Bank, BlueVine, Enova, and Plaid, to name a few. Powered by Artificial Intelligence and a unique human-in-the-loop data validation process, Ocrolus plugs directly into customer workflows via API, eliminating the need for manual data work. Ocrolus has raised over $50 million in venture capital, backed by Oak HC/FT, FinTech Collective, Bullpen Capital, and QED Investors, among others. 


We pride ourselves on being a dynamic, diverse team, unified by shared values of Ownership, Optimism, Objectivity, Humility, Urgency, and Appreciation. We love what we do and the people we do it with, which is why we invite our team to bring their full selves to work every day.


Who You Are:

We are seeking a dynamic contributor who will lead paid marketing analysis and dictate allocation of growing budgets via collaboration with the Marketing Leadership Team in tandem with Revenue Organization OKRs. You're comfortable with owning our HubSpot instance and serve as the owner of all system maintenance and improvements.


Successful candidates will have experience leading the design of top of funnel system rollouts such as Chat, ABM, and Self Sign-Up. Our ideal candidate will identify and drive efforts to integrate marketing tools, marketing automation software, customer relationship management systems, customer data platforms, etc. within the Revenue Operations team


Responsibilities:

  • Design and maintain reporting/dashboards that attribute marketing team efforts, presenting findings, results, and iterations to the VP of Marketing, CRO, and CEO on a weekly basis leading to iterative improvements
  • Enable marketing nurture campaigns with an analytical support, helping partner teams to drive maximum impact across their initiatives
  • Embed yourself within the Marketing organization as a catalyst to drive maximum impact of the brand & content teams
  • Support marketing campaign evolution via A/B testing to optimize delivery, click through, and conversion
  • Leverage multiple channels to tether comprehensive data sets from sources such as Google Analytics, LinkedIn Paid Advertising, and Hubspot Campaigns

Basics:

  • You have 4+ years of experience running Hubspot and other marketing automation programs
  • You have a deep familiarity with Salesforce, and are superb at seeing around corners to predict how your work streams will impact downstream teams such as sales
  • Familiarity with user journeys and technical program management expertise
  • Strong analytical chops with a deep understanding of both Marketing and Sales metrics
  • You are detail orientated and have strong project management skills
  • You can work strategically to define your roadmap and communicate priorities with the Revenue Leadership Team as well as in an executional capacity
  • You have a strong bias towards action, and understand the nuances that separate priorities and urgency

Skills:

  • Expert at breaking down marketing attribution, designing lead flows, and setting up campaign dashboards
  • Understanding of sales processes; able to evaluate both quantitative inputs from data as well as qualitative inputs from reps and manager
  • Strong communication skills

Our employees are incredible individuals - that’s the only kind we hire - and we’re committed to their well-being and supporting their efforts to become the best they can be, both at work and in life. This includes offering flexible working hours, unlimited PTO, Summer Fridays, an inclusive work environment (D&I Council), and wellness reimbursement for physical and mental well-being. 


We’re growing rapidly and were recently named #1 Fastest-Growing Fintech Company on the Inc. 5000, and #1 Fastest-Growing Software Company in NY in Deloitte’s Technology Fast 500. If you have ever wanted to jump on a rocket ship as it’s taking off, now is your chance!


Ocrolus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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Location

Ocrolus is in the heart of New York City’s Financial District, occupying an ultra-modern space with a stand-out view across the Hudson River and the Statue of Liberty. We also have satellite offices around India in Gurgaon, Jaipur, and Noida.

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