Marketing Operations Manager/Associate
The Petal mission
Petal’s mission is to bring financial opportunity and innovation to everyone.
We're pioneering a new approach to credit, by analyzing an applicant’s banking history, in addition to credit history, to determine their creditworthiness. We call this technology a Cash Score — and it takes into account income, spending, and savings. It’s currently helping thousands of people qualify for credit at better rates, even if they’ve never had it before.
We bring the same ingenuity to our credit card products. Our simple and intuitive app gives members access to credit score tracking, budgeting tools, subscription management, and automated payment options—everything they need to make financial progress.
Now more than ever, Americans need help improving their credit safely, responsibly, and affordably. If this sounds like something you’d like to be a part of, apply now, and let’s change this trillion-dollar industry together.
At Petal, we're looking for people with kindness, positivity, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Petal, we welcome diverse perspectives from people who think rigorously and aren't afraid to challenge assumptions.
The Marketing Operations Lead role
As the Marketing Operations Lead, you will be responsible for ensuring the timely development of every consumer-facing touchpoint produced by the Marketing department. You will be in charge of managing the creative development process for the team -- including, but not limited to, the development of content, display banners, direct mail collateral, tv spots, and other assets. You will serve as the connective tissue across the Acquisition, Lifecycle, and Brand marketing functions. Also, this role will work side by side with Petal's Executive Creative Director and Senior Art Director, and act as the main point of contact to Petal’s banking partner and internal Legal & Compliance teams. This agency-like-role requires a passion for organization and relentless attention to hitting deadlines.
This role reports directly to the VP of Marketing.
Key responsibilities:
- Manage the creative development process from brief to approval
- Resource manage and help prioritize the workload of the ECD and Senior Art Director
- Act as Petal’s producer for photoshoots, video shoots, and other creative projects
- Aid in producing all communications documentation for new product launches
- Assist in helping develop new SEO and Affiliate content marketing material
- Collaborate with the Design, Product, and Operations teams to ensure cross-functional dependencies are tracked and delivered against
- Identify new process and structure to unlock Marketing team organizational efficiency, where applicable
- Act as the liaison between the Petal Marketing team and their partner bank, WebBank
- Responsible for organizing the creative asset library for Marketing team stakeholder use
- Assist the Compliance and Legal teams in executing quarterly audits of creative materials
Characteristics of a successful candidate:
- 3+ years experience working at a creative agency or in-house in a marketing operations or creative project management role
- The ability to influence and manage others to deliver high quality work under pressure
- Empathetic, patient multi-tasker with the ability to actively make tradeoffs
- Understanding and appreciation for brand marketing, performance marketing, communication strategy, design, and customer experience
- Organized, thoughtful, ethical, independent and ambitious
- Possesses excellent written and oral communication skills and pays careful attention to detail
- Not afraid to roll up your sleeves and work quickly, in a fast-paced, collaborative environment
- Well versed in project management software like Asana, Trello, JIRA, or Basecamp
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