Marketing Operations Principal at Via

| Greater NYC Area
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We are seeking a smart, innovative, and technically skilled Marketing Operations Principal to built a best in class Marketing Operations capability. You will collaborate across teams to define and optimize the marketing tech stack, connect various internal and external tools into our central marketing automation platform, and drive overall automation. This is a unique opportunity to build a critical capability for a rapidly growing, global organization.

Via’s business is multi-faceted, including B2C, B2B, and B2G audiences. We hope you know us for our excellent on-demand ride share service in key cities. What you may not know is that Via has a larger vision to reimagine how the world moves by using our technology to make public transportation smarter, greener and more efficient. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Texas, our sophisticated operating system is powering transportation in the world’s biggest cities and is sought after by prominent transportation players globally. We’ve provided more than 70 million shared rides already, and have transit partners in more than 20 countries. 

This critical role will need to understand and optimize the marketing technology used across our business (B2C and B2B/B2G), and will focus on driving marketing operations for our enterprise partnerships. 

Responsibilities and Duties

  • Build and own the marketing technology stack 
  • Use technology to drive marketing efficacy: Work at both the strategic and tactical levels to champion and implement technology-led initiatives that are innovative and practical 
  • Build the marketing automation infrastructure that helps to define and support our B2B and B2G customer journey from a campaign perspective - resulting in positive prospect experience, new sales opportunities, and existing client engagement 
  • Administer our marketing automation platform, working with the marketing and sales teams to: define structure and process, ensure high data quality & expedited lead flow, drive campaign tracking, and support operational efficiency
  • Partner with Sales Operations, Data Science, and other key teams to define the prospect and client data infrastructure
  • Generate reporting & analytics around marketing channels, and develop insights to inform campaign strategy and process improvement
  • Prove ROI of marketing and growth channels, and explore new resources to support those channels
  • Manage multiple projects gracefully and balance contending priorities in a rapidly changing environment
  • Ensure marketing processes and best practices are well documented and maintained

Qualifications

  • 5+ years’ relevant experience 
  • Hands-on experience with all facets of B2B email marketing and marketing automation operations
  • Experience leveraging marketing automation platforms to structure campaigns and measure success
  • Fundamental understanding of how marketing initiatives drive leads and impact sales
  • Strong project management experience, including the large-scale roll out of applications to sales and marketing audiences
  • Team-oriented, with the ability to build relationships and rapport within and across teams
  • An eagle eye for detail, never letting anything slip through the cracks
  • Strong analytical skills and experience with reporting and data analysis
  • Creative problem solving skills 
  • Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution and deliver under a tight deadline
  • Experience with Tableau a plus
  • Bachelor’s degree with high level of academic achievement

At Via, we're on the cutting edge of mobility. We’re building revolutionary technology that’s changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation that’s friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the world’s biggest cities and is sought after by prominent transportation players globally. We’ve provided more than 50 million shared rides already, and we’re growing at an astonishing rate. We have offices in more than 15 countries and deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If you’re someone who relishes wearing multiple hats, never backs down from a challenge, and loves getting things done, we’d love to hear from you!

Via offers competitive compensation packages and benefits, including equity, health insurance, and relocation assistance.

Via is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

New York , NY 10013

An Insider's view of Via

What's something quirky about your company?

Like many startups, we want to move as quickly as possible, but in a thoughtful, considered way — one that doesn't leave a trail of destruction in our wake. This approach, and our commitment to being innovative without crossing any moral lines, has helped us tremendously in forming fruitful relationships with our partners.

Megan Manfred

Head of Commercial Law (Joined Feb 2018)

What's the biggest problem your team is solving?

Our team is educating and engaging policy makers and politicians to make sure they understand the difference between shared and single passenger rides when setting new regulations and encourage on-demand mobility as a tool to solve the transportation needs of their community.

Ya-Ting Liu

Director of Government Affairs & Policy (Joined Jun 2019)

How has your career grown since starting at the company?

In such a short time I’ve been given opportunities to push myself creatively and professionally which has been great. I’m amazed at the type of projects I get to work on and the practical experience I've been able to gain while at Via.

Sergio Matos

Senior Designer (Joined Aug 2016)

How do your team's ideas influence the company's direction?

The Expansion team scopes and launches new Via projects around the globe - we're the "start-up within the start-up", which means we're constantly working on unprecedented problems. It's exciting to help shape new partnerships and new product lines, whether it's a city shuttle service in California or school bus routing in New York City.

Monica Ceragioli

VP of Expansion (Joined Apr 2014)

What makes someone successful on your team?

A common quality we all share is the ability to be very analytical and detail-oriented when required, but to also be strategic in our thought process and decision-making. A strong willingness to learn and to directly own projects (regardless of your title or experience level) leads to success on our team.

Sameer Essa

Marketplace Associate Principal (Joined Apr 2019)

What are Via Perks + Benefits

Via Benefits Overview

At Via, one of our top priorities is to maintain the health and wellbeing of our employees and their families! To achieve this goal, we offer a robust and generous program to fit the needs of our employees.

Culture
Volunteer in Local Community
We partner with local organizations to make a meaningful impact in the communities we serve. Employees participate in organized events and we help them find individual volunteer opportunities too!
Eat Lunch Together
Diversity
Highly-Diverse Management Team
We're proud to say that more than 50% of our workforce is female - including leadership! We also have diverse representation of employees from different economic, ethnic, and professional backgrounds.
Mean Gender Pay Gap Below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Via offers plans that cover 100% premium, including family members, spouses, and domestic partners.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Via provides employees with a flexible work schedule that includes flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
In addition to offering pre-tax commuter benefits, the best perk is getting to use the Via service!
Stocked Kitchen

Additional Perks + Benefits

We're proud of our robust benefits package for employees. Beyond health, dental, and vision coverage, we also offer gifts on your birthday and your Via anniversary, resources for family and financial planning, and in-office wellness programs!

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