Marketing Operations Program Manager
About the Role
As a Marketing Operations Program Manager at Lattice, you will have an opportunity to make a difference in how people work across the globe. From managing campaign workflows and our marketing automation platform to ensuring lead hand-off to Sales, you will be key in identifying areas for process optimization, helping us make strategic investments in our tech stack, and supporting key initiatives. You will partner closely with Lattice's marketing team leaders in Demand Generation, Customer Marketing, ABM, and Events to deliver results and help the company achieve its mission.
What You Will Do
- Create, templatize, and refine scalable processes and workflows that enable best practices in campaign management, automation, and performance tracking
- Collaborate with marketing team leaders and program owners to scope automation and integration enhancements to create the best marketing user experience
- Implement and manage marketing technology integrations to support creative, innovative, and scalable lead generation and event execution (e.g. Demandbase, Sendoso, Splash, Hopin)
- Manage day-to-day campaign support, educate, and advise broader marketing team on best practices for audience segmentation, reporting, systems, and marketing tools to launch a successful program
- Monitor and maintain data quality of our marketing database through data enrichment, hygiene, and persona segmentation
- Create training materials and tools for knowledge sharing and internal education/training efforts
What You Will Bring to the Table
- You have 3+ years experience in a B2B marketing operations/automation/technology role
- You have 2+ years experience of Marketo Admin experience
- You are a creative thinker with a knack for deconstructing and solving complex problems
- You have strong attention to detail, project management skills, and communication skills
- You are passionate about enabling and supporting team members your
- You are a Marketing Automation Expert (Program Execution, Integrations, Best Practices)
- You have experience with Marketo, SFDC
- Nice to Have experience: Looker, Bizible, Demandbase, Integrate, Sendoso, Splash, Goldcast, Hopin, or similar platforms
- A strong contributor to team culture and alignment with Lattice values
#LI-Remote
Lattice is on a mission to build cultures where employees and their companies thrive 💪. In an age where employees have more choices than ever before, businesses that put employees first are winning – and Lattice is building the tools to empower those people-centric companies. Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 4,600+ customers globally, including brands like Slack, Pinterest, Reddit, and Asana.
What else does Lattice have to offer? We’re so glad you asked! We invest in our people’s personal and professional growth because that sort of growth begets business impact and personal fulfillment 🤗. We believe in the value of continued learning investments 🤓and reimbursements. We offer a competitive salary (including equity💸) and our benefits are thoughtful. We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it. We even incorporated Lattice “Recharge Days” 🔋to ensure you’re getting a break every month. Lattice has also implemented a 💻 remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable). If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Lattice continue to grow! 🎉
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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