Marketing Operations Specialist
The Job
Data loss can be devastating. Whether it’s caused by human error, bad code, rogue integrations, or malicious intent; all companies are at risk. OwnBackup is the #1 data backup, archiving, and sandbox seeding app on the Salesforce AppExchange. With over 2,000 customers, we are ranked #25 on Financial Times’ list of America’s fastest growing companies, and have raised $100 million in venture funding.
As the Marketing Operations Specialist at OwnBackup, you will keep our systems running smoothly and efficiently. You will be responsible for maintaining and improving the health of our database, from new lead acquisition to email deliverability, as well as our lead management process. You will support the marketing and sales team in managing campaign lists, automating repeatable processes, and reporting on the health of our lead database.
Your Day-to-Day Role
- Work closely with marketing and sales to ensure data is syncing seamlessly in Salesforce and Hubspot for accurate and up-to-date attribution, provisioning, management, and reporting.
- Support pipeline and revenue goals by maintaining our lead operational process including lifecycle reporting, scoring and sales alerts
- Work to automate repeatable processes to consistently optimize and accelerate marketing campaign delivery and workflows
- Report on the health of our lead database including data quality, accuracy, email deliverability and comprehensiveness.
- Gather qualitative feedback from sales and marketing stakeholders to help drive further efficiencies within processes
- Help develop and integrate new strategies to ensure real time health of database such as new data sources
Your Work Experience
- BA/BS degree
- 1-3 years of Marketing automation experience
- Experience working in marketing operations software such as Hubspot, Marketo, or Pardot, and are familiar with how they work. Hubspot admin experience is a strong plus
- Experience with Salesforce CRM, Salesforce campaigns, and reporting, and comfortable building reports and dashboards.
- Bias toward simplification, without over-engineering our processes and campaign flow.
- Excellent interpersonal and communication skills with an ability to work effectively cross-functionally and with all levels within the organization.
- Experience within a startup environment is a huge plus
Important Details
This is a full time position. The candidate could work out of our New Jersey office to maximize interaction with HQ employees. OwnBackup is a global team though, and we’re going for top-talent, so for the right candidate there could be an opportunity to work remotely.
Here at OwnBackup, culture is as important as results, and a key part of our culture is our differences. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. OwnBackup is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team, one culture, and one family that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status. OwnBackup will consider qualified applicants with criminal histories in a manner consistent with applicable law.