Marketing Program Lead, CockroachCloud - New York, San Francisco

| Greater NYC Area
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Databases are the beating heart of every business in the world.

Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet that scales fast, survives anything, and thrives anywhere. We created CockroachDB to unshackle teams from the constraints of their database. Join us on our mission to enable every developer to build world-changing applications!

About the Role

With the recent introduction of our cloud database-as-a-service offering, CockroachCloud, Cockroach Labs has opened up a new channel of direct purchase of our products by individuals and small teams of developers and operators. That product is seeing explosive growth, and we are looking for a Program Lead to help accelerate the awareness, adoption, and ongoing expansion of CockroachCloud with this audience. In this role you will plan, execute, and continuously improve our integrated marketing activities for CockroachCloud across the entire customer lifecycle — from generating broad-reaching awareness, to helping users sign-up and quickly see value from our free services,  to targeted conversion and upsell campaigns that increase the breadth and depth of our relationship with each user. 

You will
  • Help define, drive, and iterate on the go-to-market strategy and activities for CockroachCloud
  • Drive the customer lifecycle of a users’ self-service journey from acquisition to usage and expansion 
  • Partner with  Product Marketing to define the messaging, engagement, and goals for marketing programs
  • Partner with Growth Marketing and Developer Relations to create and execute acquisition campaigns  
  • Partner with Product Management team to design and test programmatic onboarding programs with minimal human touches
  • Run A/B and multivariate tests to optimize our activities and to identify new opportunities to improve customer acquisition, retention, and expansion 
You have
  • 5+ years marketing SaaS or self-service developer tools
  • Superior program management skills; result-focus with superb execution and follow-through; high attention to detail
  • Strong analytical skills and experience using testing to optimize conversions
  • Excellent skills in marketing communications for technical audiences
  • Ability to work cross-functionally and manage a diverse set of stakeholders
The Expectations

In the first 30 days, you will assess the CockroachCloud sign up experience and learn about the CockroachDB solutions, competitive landscape, and acclimate yourself with the DB buyer. During this time, you will engage with the other CockroachCloud team members across Product Marketing and Product Management. 

In the next 60 days, you will start your first test campaigns on user acquisition and onboarding while you continue to deepen your understanding of CockroachDB.

After 3 months, you will be fully engaged with the CockroachCloud marketing programs and own the planning and execution of new user acquisition and growth campaigns.

The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement and customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, and exploring the beautiful nature in New York State. 

Our Benefits
  • 100% health insurance coverage (for you and your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • ReactLibraries
    • ReduxLibraries
    • CockroachDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • AirtableManagement

Location

53 W 23rd St , New York, NY 10010

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Flexible Working: You are free to arrange your work schedule to meet your individual circumstances.

Wellbeing for All: We partner with Spring Health and an Employee Assistance Program to provide free counseling and support mental health on our team.

Flex Fridays: Focus on what drives and motivates you outside of core work responsibilities. This is your day to self-manage and grow in whatever way you choose.

Having Fun Together: We dedicate company time to bond over everything from trivia and karaoke to paint-alongs and fitness classes (even online!)

Team Trips: Twice a year we voyage beyond Manhattan’s shores. These might be trips to the Caribbean or to the mountains. The connections made in these environments build friendships and deepen the ties which make working together fun and productive.

Flexible Time Off: We care about productivity, not face time. Take time off when you need it.

Learning is Good: We provide $2500 annually to support learning and development through workshops, conferences, and networking events.

Paid Parental Leave (with baby bucks): We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support, plus $500 in baby bucks.

Health & Retirement: 100% health insurance coverage for you & your dependents; One Medical membership; Gym discounts; free Citibike membership; FSA; 401(k).

Culture
Volunteer in local community
Cockroach Labs does at least two bi-annual team-wide volunteer days, partners with BUILD NYC, and for every referral that gest hired, we donate $2,500-$5,000 to the referrer's charity of choice.
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Cockroach Labs' CREWS are groups to foster inclusivity and connection, including [email protected], Women of CRL, Infinite Colors (for neurodivergent people), and Roacher Pride. New Roachers can start one, too!
Hiring Practices that Promote Diversity
We've built a fairer hiring process including resume-blind, exercise-based interviews, implement rubrics across all of our hiring processes, and conduct regular unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% Company-sponsored Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for You, Your Spouse, Partner, and Dependents.
Wellness Programs
Mental Health Benefits
Cockroach Labs partners with Spring Health to provide complementary therapy sessions to all employees.
Retirement & Stock Options Benefits
401(K)
Company Equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
8-12 Weeks of Family Leave + $500 Baby Bucks
Flexible Work Schedule
Cockroach Work Week: In-office Monday thru Thursday, with the option to work remotely on Fridays. Core Office Hours: 10am-4pm (except Tuesday Team Meeting from 5:00pm-6:00pm)
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Pre-tax Commuter Account & Paid Citi Bike Membership
Company Outings
Monthly Company Activities & Bi-Annual Company Trips
Free Daily Meals
Lunch Monday thru Thursday & Team Dinners Every Other Tuesday
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Relocation Assistance for You and Your Family to Move to NYC
Home Office Stipend for Remote Employees
We provide each Roacher with a $1,000 budget to improve their work-from-home setup.
Professional Development Benefits
Job Training & Conferences
$1500 Learning & Development Stipend + $1500 for Associated Travel
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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