Joining Collibra’s Demand Center team:

Collibra’s Marketing Demand Center team is seeking a Marketing Programs Specialist to support the development of our marketing program materials, sourcing and influencing pipeline generation for our sales team. The Demand Center plays a critical role in driving consistent, repeatable and scalable marketing efforts that build a cohesive customer journey. In this role you'll be supporting design, execution, measurement and optimization of scalable programs across various marketing channels. This individual will also be responsible for building best practice guides and program playbooks utilized by the larger marketing organization. This role requires skills in project management and process development.

Marketing Programs Specialists at Collibra are responsible for: 

• Supporting the ongoing planning, optimization and execution of scaled marketing programs for programs including but not limited to webinars, demos, email nurtures, web chat, third party partnerships, and direct mail.
• Understanding our total addressable market (TAM), customer base and personas to ensure program strategy, content, channels and targeting are aligned to achieve optimal results.
• Documenting our program process and best practices guides as well as developing program “in a box” tool kits for global field and ABM execution. 
• Working closely with Demand Center and Marketing Operations teams to build, execute and optimize programs that help reach our pipeline goals and other marketing KPIs.
• Being our program project manager and driving timely and consistent communication of demand initiatives, progress, and performance results to the broader Marketing team, Sales team to ensure we are enabled on program deliverables.

You Have:

• 2-5 years experience working on marketing programs or campaigns. B2B technology experience a plus 
• Demonstrable results by leveraging a variety of marketing channels including but not limited to webinars, demos, email nurtures, web chat, third party partnerships, and direct mail.
• Content marketing / demand generation experience, with understanding of messaging and engagement across the customer lifecycle.
• Basic understanding of marketing best practices, including lead scoring, lead nurturing, email marketing, landing page, form strategy, etc.
• Experience in Salesforce and marketing automation tools (Marketo preferred).

You Are:

• Attentive to detail with strong organizational skills.
• Proactive vs. reactive - always thinking ahead.
• Customer experience focused, ensuring all touch points of a program create customer delight. 
• An enthusiastic team player with strong verbal and written communication.

Reporting to Collibra’s Director of Global Campaign Strategy, the Marketing Programs Specialist’s measures of success are:

• Within your first month, you will absorb knowledge about current marketing programs, processes & tools as well as identify key pain points and opportunities for program improvements.
• Within your third month, you will be actively participating in program reviews, building program best practices guides and delivering program playbooks for global field and ABM execution.
• Within your sixth month, you will own program material development including content development, track and report success metrics, and execute scale programs.

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

• {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
• {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
• {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Diversity Equity and Inclusion (DEI) Strategy, Environmental Social Governance (ESG) strategy, racial equity awareness programs and Collibra-led fundraisers.
• {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
• {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
• {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.

#LI-remote