Marketing & Sales Lead
PlayMada Games is looking for a creative, strategic & innovative self-starter to work closely with our product team to conceptualize & execute a wide range of marketing & sales initiatives. Through in-depth product knowledge, the Marketing & Sales Lead will build an effective strategy to communicate the product’s value to targeted, prospective customers & translate this to compelling assets that work for the relevant channels & campaigns in order to achieve our company sales goals.
Our ideal candidate will have proven success in driving new business & maintaining strong client management & retention. The Lead will be responsible for generating measurable awareness of our products & subsequently building MQLs that can be integrated into a sales pipeline. He or she will possess outstanding communication & creative skills, with proven success integrating both effective marketing & sales, into the larger business objectives.
The Marketing & Sales Lead will report to the Founder/CEO & work closely with the Executive Creative Director & the Outreach Manager.
Marketing Responsibilities:
Product Marketing - 25%
- Own marketing communications by developing & executing a strategic marketing plan that will result in increased product visibility & profitable growth
- Support & guide the creation of digital product demonstrations
- Create branded collateral, in partnership with Product Team, that includes in-depth product knowledge & classroom benefits
- Guide website optimization & maintenance
- Lead digital campaign strategy, execution & analytics
- Maintain our presence on external sites & ensure any info is accurate & up to date
- Create compelling, clear, & concise messaging to explain the product’s value propositions
- Brainstorm, execute, & optimize targeted, creative, content marketing campaigns across multiple channels including but not limited to social media, email, SEO, landing page generation, live events, etc.
Content & Thought Leadership - 10%
- Improve social media presence with compelling & consistent content
- Pursue placements in key media/publication spaces
- Create content around STEM (science, technology, engineering, & mathematics) that establishes the company as an expert
Events - 15%
- Build a comprehensive & curated calendar covering national events/industry happenings with planned, strategic presence before during & after key events
- Assist with coordination of event logistics
- Work with our pedagogy & outreach leads to generate & bolster attendance for webinars, teacher workshops, & other promotional events
Sales Responsibilities:
Drive sales, growth & retention via relationships - 40%
- Maintain an ongoing understanding of current climates within school districts, including challenges education leaders face integrating technology in classrooms
- Leveraging mutual connections to start conversations with decision makers
- Cold outreach on LinkedIn, phone, email - as appropriate
- Create & deliver sales presentations, both in-person & virtually, that educate attendees on products & spark meaningful dialogue & inquiries
- Identifying & attending events; joining organizations; other relevant - grassroots efforts
- Leveraging existing teacher/champion/ambassador programs to create further traction & new engagement
Develop, execute, & manage the lead generation & conversion funnel - 10%
- Maintain timely & accurate reporting of the pipeline, account plans, & territory management activities to drive new & retain existing business
- Diligent but respectful & relevant follow-up with prospects & leads
- Achieve quarterly & annual revenue targets
Requirements:
- 4-6 years experience in marketing & sales/business development with track record of success
- Bachelor's Degree in creative or communication-related field
- Sales experience in the Education / Ed Tech industry a plus
- Experience working within a startup work environment with small teams & limited budgets preferred
- Creative & innovative story teller, both at a brand & product level
- Strategic problem-solving skills & data-driven decision-making abilities
- Exceptional analytical, verbal, & written communication skills across varied channels
- Ability to accurately express complex concepts with simplicity & clarity
- Self-motivated
- Ability to take risks & think outside the box
- Ability multitask
- Experience managing paid media campaigns
- Knowledge of marketing & sales tools (Mailchimp, Hootsuite, Wordpress, Netsuite, etc.)
- Experience organizing & maximizing event/tradeshow ROI
- Willingness to travel, regionally (approximately 30%)
- Passion for education & love of STEM a plus
Salary range: $70-$85K + sales commission