Marketing & Sales Lead

| Greater NYC Area
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PlayMada Games is looking for a creative, strategic & innovative self-starter to work closely with our product team to conceptualize & execute a wide range of marketing & sales initiatives. Through in-depth product knowledge, the Marketing & Sales Lead will build an effective strategy to communicate the product’s value to targeted, prospective customers & translate this to compelling assets that work for the relevant channels & campaigns in order to achieve our company sales goals.

Our ideal candidate will have proven success in driving new business & maintaining strong client management & retention. The Lead will be responsible for generating measurable awareness of our products & subsequently building MQLs that can be integrated into a sales pipeline. He or she will possess outstanding communication & creative skills, with proven success integrating both effective marketing & sales, into the larger business objectives.

The Marketing & Sales Lead will report to the Founder/CEO & work closely with the Executive Creative Director & the Outreach Manager.

Marketing Responsibilities: 
Product Marketing - 25% 

  • Own marketing communications by developing & executing a strategic marketing plan that will result in increased product visibility & profitable growth 
  • Support & guide the creation of digital product demonstrations 
  • Create branded collateral, in partnership with Product Team, that includes in-depth product knowledge & classroom benefits 
  • Guide website optimization & maintenance 
  • Lead digital campaign strategy, execution & analytics 
  • Maintain our presence on external sites & ensure any info is accurate & up to date 
  • Create compelling, clear, & concise messaging to explain the product’s value propositions 
  • Brainstorm, execute, & optimize targeted, creative, content marketing campaigns across multiple channels including but not limited to social media, email, SEO, landing page generation, live events, etc.

Content & Thought Leadership - 10% 

  • Improve social media presence with compelling & consistent content 
  • Pursue placements in key media/publication spaces 
  • Create content around STEM (science, technology, engineering, & mathematics) that establishes the company as an expert

Events - 15% 

  • Build a comprehensive & curated calendar covering national events/industry happenings with planned, strategic presence before during & after key events 
  • Assist with coordination of event logistics 
  • Work with our pedagogy & outreach leads to generate & bolster attendance for webinars, teacher workshops, & other promotional events 


Sales Responsibilities: 
Drive sales, growth & retention via relationships - 40% 

  • Maintain an ongoing understanding of current climates within school districts, including challenges education leaders face integrating technology in classrooms 
  • Leveraging mutual connections to start conversations with decision makers 
  • Cold outreach on LinkedIn, phone, email - as appropriate 
  • Create & deliver sales presentations, both in-person & virtually, that educate attendees on products & spark meaningful dialogue & inquiries 
  • Identifying & attending events; joining organizations; other relevant - grassroots efforts 
  • Leveraging existing teacher/champion/ambassador programs to create further traction & new engagement 

Develop, execute, & manage the lead generation & conversion funnel - 10% 

  • Maintain timely & accurate reporting of the pipeline, account plans, & territory management activities to drive new & retain existing business 
  • Diligent but respectful & relevant follow-up with prospects & leads 
  • Achieve quarterly & annual revenue targets

Requirements: 

  • 4-6 years experience in marketing & sales/business development with track record of success
  • Bachelor's Degree in creative or communication-related field 
  • Sales experience in the Education / Ed Tech industry a plus 
  • Experience working within a startup work environment with small teams & limited budgets preferred 
  • Creative & innovative story teller, both at a brand & product level 
  • Strategic problem-solving skills & data-driven decision-making abilities 
  • Exceptional analytical, verbal, & written communication skills across varied channels 
  • Ability to accurately express complex concepts with simplicity & clarity 
  • Self-motivated 
  • Ability to take risks & think outside the box 
  • Ability multitask 
  • Experience managing paid media campaigns 
  • Knowledge of marketing & sales tools (Mailchimp, Hootsuite, Wordpress, Netsuite, etc.) 
  • Experience organizing & maximizing event/tradeshow ROI 
  • Willingness to travel, regionally (approximately 30%) 
  • Passion for education & love of STEM a plus

Salary range: $70-$85K + sales commission

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Location

261 Madison Ave, New York, NY 10016

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