Marketing & Sales Lead
About PlayMada:
PlayMada is a small but passionate team of educators, designers, & developers creating digital STEM learning resources for middle & high school students. Our focus is on building a deep understanding of STEM concepts by combining rigorous pedagogy & thoughtful interactivity. Our products turn the abstract into concrete learning.
About the Role:
PlayMada Games is looking for a creative, strategic & innovative self-starter to work closely with our product team to conceptualize & execute a wide range of marketing & sales initiatives. Through in-depth product knowledge, the Marketing & Sales Lead will build an effective strategy to communicate the product’s value to targeted, prospective customers & translate this to compelling assets that work for the relevant channels & campaigns in order to achieve our company sales goals.
The Lead will have a strong grasp on competitive & market analysis with an understanding of how to effectively leverage those findings. He or she will be responsible for generating measurable awareness of our products & subsequently building MQLs that can be integrated into a sales pipeline. The Lead will build meaningful & key community relationships in order to achieve sales, br&, & retention goals.
Our ideal candidate will have proven success in driving new business & maintaining strong client management & retention. He or she will possess outstanding communication & creative skills, with proven success integrating both effective marketing & sales, into the larger business objectives.
The Marketing & Sales Lead will report to the Founder/CEO & work closely with the Executive Creative Director & the Outreach Manager.
Duties & Responsibilities:
Marketing Responsibilities
Product Marketing - 25%
Own marketing communications by developing & executing a strategic marketing plan that will result in increased product visibility & profitable growth
Support & guide the creation of digital product demonstrations
Create branded collateral, in partnership with Product Team, that includes in-depth product knowledge & classroom benefits
Guide website optimization & maintenance
Lead digital campaign strategy, execution & analytics
Utilize & understand data to continuously improve efficiency of marketing tactics; establish & monitor KPIs
Establish & manage key partnerships that will drive user growth & brand recognition
Maintain our presence on external sites & ensure any info is accurate & up to date
Create compelling, clear, & concise messaging to explain the product’s value propositions
Brainstorm, execute, & optimize targeted, creative, content marketing campaigns across multiple channels including but not limited to social media, email, SEO, landing page generation, live events, etc.
Content & Thought Leadership - 10%
Improve social media presence with compelling & consistent content
Pursue placements in key media/publication spaces
Create content around STEM (science, technology, engineering, & mathematics) that establishes the company as an expert
Events - 15%
Build a comprehensive & curated calendar covering national events/industry happenings with planned, strategic presence before during & after key events
Assist with coordination of event logistics
Work with our pedagogy & outreach leads to generate & bolster attendance for webinars, teacher workshops, & other promotional events
Sales Responsibilities
Drive sales, growth & retention via relationships - 40%
Maintain an ongoing understanding of current climates within school districts, including challenges education leaders face integrating technology in classrooms
Leveraging mutual connections to start conversations with decision makers
Cold outreach on LinkedIn, phone, email - as appropriate
Create & deliver sales presentations, both in-person & virtually, that educate attendees on products & spark meaningful dialogue & inquiries
Identifying & attending events; joining organizations; other relevant grassroots efforts
Leveraging existing teacher/champion/ambassador programs to create further traction & new engagement
Develop, execute, & manage the lead generation & conversion funnel - 10%
Maintain timely & accurate reporting of the pipeline, account plans, & territory management activities to drive new & retain existing business
Diligent but respectful & relevant follow-up with prospects & leads
Achieve quarterly & annual revenue targets
Requirements:
4-6 years experience in marketing & sales/business development with track record of success
Bachelor's Degree in creative or communication-related field
Sales experience in the Education / Ed Tech industry a plus
Experience working within a startup work environment with small teams & limited budgets preferred
Creative & innovative story teller, both at a brand & product level
Strategic problem-solving skills & data-driven decision-making abilities
Experience identifying actionable insights within past marketing campaigns
Exceptional analytical, verbal, & written communication skills across varied channels
Ability to accurately express complex concepts with simplicity & clarity
Impeccable aesthetic, & attention to detail & design
Self-motivated, self guided, team player
Ability to take risks & think outside the box
Ability to organize, prioritize & multitask effectively
Experience managing paid media campaigns
Highly engaged across social media channels
Knowledge of marketing & sales tools (Mailchimp, Hootsuite, Wordpress, Netsuite, etc.)
Ability to strategically negotiate with mutually beneficial results
Experience organizing & maximizing event/tradeshow ROI
Willingness to travel, regionally (approximately 30%)
Adobe Creative Suite CS5+ / graphic design experience a plus
Passion for education & love of STEM a plus
How to Apply:
Please send cover letter, resume, & any relevant links to: [email protected] with the subject heading “Marketing & Sales Lead”
Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, veteran status, nationality or sex.