Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.
We’re looking for a Marketing Science Lead to join a multi-functional team that partners closely with media agencies. As a member of our Ad Research & Insights team, you will leverage thought leadership, custom analyses, ads measurement, and joint learning plans to craft insights narratives and provide prescriptive guidance as to how advertisers can drive effective and efficient ads performance on Snapchat. Snap’s Marketing Science Leads work collaboratively across sales, business marketing, product, data science, and product marketing to drive adoption of the most important and performant ad-buying, insights, and measurement tools Snapchat has to offer.
What you’ll do:
Lead measurement, research, and learning plans for media agencies in support of their media objectives and the long-term growth of the partnership.
Build measurement capability and advocacy across your client groups.
Communicate complex ads measurement and research results to a general audience
Serve as a trusted measurement consultant for key strategic agency relationships
Work closely with Advertiser Solutions (sales), Ad Product, Measurement Product, Data Science, and RnD teams to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks.
Propose well-grounded solutions to flawlessly execute best-in-class ad industry thought leadership (e.g. marketing, analytics, research vendors, study design, and key insights)
Scope and gather context from partners when planning new projects, evaluating traditional and non-traditional research methodologies
Ensure flawless execution of all research, mapping back to initial scope and both internal and client business objectives
Design, write, and manage surveys with precision and attention to detail
Evaluate proposals from third-party research firms and build relationships with research partners
Knowledge, Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations to senior leadership
Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Proficiency in measurement solutions including brand and conversion lift, advanced analytical tools (e.g. SQL, R, SAS) is preferred
A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
Understanding of agency needs with the ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
A strong understanding of Snapchat and the digital advertising and measurement ecosystem
Bachelor’s degree in social sciences or business field or equivalent years of experience
8+ years of experience working with ad efficacy and insights research at a leading ad platform, agency, or research firm
Experience with ads measurement and market research
Advanced degree in business, psychology, sociology or a related field
Experience working with media agencies
Experience building and influencing client or partner relationships
Experience with trend-reporting and thought leadership
Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and executing research start to finish
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!