Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.
We’re looking for a Marketing Science Lead to join one of our high growth teams including Technology, Retail, CPG, and Apps! As a member of our Marketing Science North America team, you will leverage research, ads measurement, and joint learning plans to help every advertiser drive efficient ads performance on Snapchat. Snap’s Marketing Science Lead will work collaboratively across sales, product, data science, and product marketing to drive adoption of the most important and performant ad-buying, insights, and measurement tools Snapchat has to offer.
What you’ll do:
Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
Conduct in-depth standard and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and media.
Work closely with Advertiser Solutions (sales), Ad Product, Measurement Product, Data Science, and RnD teams to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks.
Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
Communicate complex ads measurement and research results to a general audience
Prime-mover on category-level performance meta analyses, vertical research, and playbooks rooted in scientifically sound analytics.
Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships.
Build measurement capability and advocacy across your vertical and cross-functional partners.
Knowledge, Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Clear and concise communication; comfortable with presenting insights and recommendations senior leadership
Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Proficiency in advanced analytical tools (e.g. SQL, R, SAS) as well as measurement solutions including brand and conversion lift
A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
A strong understanding of Snapchat and the digital advertising and measurement ecosystem
Bachelor’s degree in a quantitative or business field or equivalent years of experience
5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
Advanced degree in business, math, economics, engineering or a related field
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!