Marketing Science Research Lead, Agency
We are looking for an experienced a Marketing Science Research Lead, to join Snap Inc! This is a crucial, highly cross-functional, and high-visibility role. As the Agency Marketing Science Research Lead, you will be responsible for collaborating with agencies to generate thought-leadership around measurement practices, industry/platform trends, and the future of digital marketing. You will also provide insights and data to Agencies to improve their utilization of the Snap platform.
As an ideal candidate, you possess deep knowledge of omni-channel brand & performance ad measurement. You seek to understand the business challenges of Agencies, and how Snap can address them. You have an intimate understanding of how Agencies buy and value media, their internal tools, and processes. You are an expert in ad efficacy and insights research methodologies and ecosystems (industry bodies, research vendors, etc.). You are an expert in using the data to craft influential narratives for internal and external consumption. You know where the ad/marketing industry is headed, and are passionate about telling the “Snap story”--showing marketers how and why the can derive value from our platform, audience, and ad products. Working from our New York, NY office, you’ll have lots of executive exposure, direct collaboration with Product, Engineering, and client-facing teams, and play a key role in scaling the Snap business with agencies.
What you’ll do:
Own and manage an agency research roadmap that spans addresses ad efficacy, audience insights, methodology, and industry trends
Highlight Snap’s value proposition to agency stakeholders, and ensure they have all the tools, data, and insights to effectively invest in Snap on behalf of their clients
Work with analytical counterparts at agencies to generate collaborative research and thought-leadership that strategically advances the digital media industry
Be the face of Snap agency research in press, on panels, and at events
Build meaningful cross-functional relationships with internal teams to both inform and activate our research
Bachelor’s degree or more advanced degree (preferred) in a quantitative field such as math/statistics, finance, economics, engineering, business
5+ years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm, ideally with some agency-facing experience
10+ years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm, ideally with some agency-facing experience
Deep and broad knowledge of ad tech and measurement ecosystem (closed loop solutions, lift testing, MTA, app install measurement, reach/audience etc.) and industry trends
A track record of translating and communicating data-driven insights to a range of audiences (executives, clients, highly technical PMs/engineers/analysts, etc.)
Comfort and experience in very public presentation forums