Marketing Specialist, Gympass Plus

| Greater NYC Area
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About Us

They say "sitting is the new smoking". We're here to get more people moving...

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Job Purpose

As part of a new business unit within Gympass, the Marketing Specialist will provide valuable insight to drive growth. You will be responsible for developing a data-driven program, using a variety of digital and offline marketing channels. The ideal candidate has a solid understanding of the core systems and best practices within retail e-commerce vital to marketing strategy, and has a passion for data, a love of collaboration, and a personal connection with the brand.

What You'll Do...

  • Create and execute digital marketing strategies across a variety of channels: email, blog, content, paid advertising
  • Create and maintain standardized reports and dashboards to provide ongoing data and insight for internal stakeholders
  • Responsible for accurate reporting and tracking across multiple platforms and data sets
  • Provide ongoing optimization, revenue opportunities, lost-opportunity analysis that the digital team can act on to improve metrics and increase sales/revenue and customer satisfaction
  • Identify traffic and conversion trends by channel, product line, and campaigns, also any abandonment issues and opportunities for improving site conversion
  • Turn business questions into functional analysis – understand the business as well as the data behind the analysis; assess financial impact in terms of sales, profitability, and KPIs
  • Manage outside vendors and internal stakeholders in the field of A/B testing and report on wins and losses to enable the organization to move forward
  • Be the focal point between product and sales in order to promote Gympass Plus inside of Gympass Platform
  • Manage events with Partners in order to promote Gympass Plus

You Should Have....

  • Bachelor’s degree required
  • Experience in digital analytics 
  • Hands-on experience and technical proficiency with web analytics tools such as Google Analytics (preferred), Adobe SiteCatalyst (preferred), or Coremetrics
  • Working knowledge of performance marketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc. and brand measurement tools, including vendor analysis, implementation, and results analysis
  • Experience in multi-channel analytics, including digital and web analytics
  • Experience with Microsoft Excel & PowerPoint
  • Experience with e-commerce marketing campaigns and goals.
  • Familiarity with tagging and tracking methodology

BENEFITS

We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

  • Health, dental, and vision insurance
  • Gympass membership, workout anywhere anytime for the cost of one lunch
  • Competitive PTO, sick time, company-observed holidays and a floating holiday 
  • Paid parental leave
  • Education reimbursement program
  • Outstanding opportunities for personal growth and career development
  • An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

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