Squarespace
The world’s most talented engineers, designers, and thought leaders are shaping the future of online publishing.
New York, NY

Marketing Strategist, Mobile Growth - Unfold

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Squarespace is looking for a social strategist to join our Media & Acquisition team to help us accelerate growth for Unfold, our newest acquisition. You will accelerate Unfold’s growth by using paid media to acquire new customers. The ideal candidate has expertise in mobile app advertising on social platforms, takes a data-driven approach to media buying and has solid marketing acumen. You are eager to partner with the Unfold team to bring their product to new audiences. You will move fast and leverage Squarespace’s resources and best practices to achieve scale. If you are passionate about social advertising and excited by a mobile-first approach to acquisition-- we’d love to meet you.

This role is based in our headquarters in New York and reports to the Paid Social Team Manager.

RESPONSIBILITIES

  • Partner with Unfold leadership to build a social acquisition strategy that aligns with their product roadmap and vision to acquire new users
  • Directly manage the Unfold acquisition campaign across social platforms, with a focus on mobile-first partners
  • Work with Creative to develop and test engaging and thoughtful social content
  • Collaborate with Marketing stakeholders to cross-promote and upsell the Unfold offering within Squarespace’s current product lineup and customer base
  • Build the measurement, tracking, reporting infrastructure necessary to run ROI-focused social acquisition campaigns
  • Partner with Finance and Analytics to forecast and measure the impact of Unfold’s social acquisition program on Squarespace’s business

QUALIFICATIONS

  • 3-5 years experience in paid user acquisition, mobile marketing, and media buying at a fast-growing startup
  • Expertise in planning and managing paid social advertising campaigns focused on performance and delivering positive ROI; expertise in Instagram stories
  • Experience driving acquisition for a native mobile app, including a strong understanding of the mobile measurement ecosystem
  • Data-driven mindset; you are comfortable working in a variety of BI and spreadsheet tools to manipulate data and measure campaign effectiveness
  • Ability to work autonomously to turn high-level marketing priorities into a tactical media plan 
  • Expertise collaborating with cross-functional stakeholders to create plans and solve problems


ABOUT UNFOLD

Unfold helps anyone create beautiful stories for social platforms like Instagram, Facebook and Snapchat. Users can choose from a series of template collections like Film Frames, Ripped Paper and more. Used by influencers like Kim Kardashian, Selena Gomez, and Miley Cyrus, and brands like Apple, Forbes, and Prada, Unfold has over 26 million users who have created over 700 million stories. Unfold has recently joined the Squarespace family and is headquartered in New York City.

ABOUT SQUARESPACE

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 570 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about

PERKS 

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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What are Squarespace Perks + Benefits

Squarespace Benefits Overview

Flexible PTO policy for full time employees
20 weeks paid leave to welcome a child through any of the ways to form a family for all genders
Up to 12 weeks paid personal care leave
Up to 20 weeks paid leave to care for a family member
Bereavement leave for loss of a loved one
$20,000 benefit for fertility planning & treatment, adoption & surrogacy
Unlimited free virtual family planning visits with OB/GYNs, doulas & midwives
Subsidized backup care for family, infant, child, adult, or elder dependents
Employee Assistance Plan (EAP) to support child care & parenting, helping aging parents & more
Virtual counseling sessions with licensed therapists fully covered with HealthJoy
100% paid Headspace app subscriptions
Access to mental healthcare apps, Talkspace & Ginger
100% paid premiums on health benefits for you, your dependent children & domestic partner
$5,000 tuition reimbursement per year
2 complimentary Squarespace sites & subscription to Unfold

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Squarespace offers virtual counseling sessions with licensed therapists fully covered with HealthJoy. 100% paid Headspace app subscriptions and access to mental healthcare apps, Talkspace & Ginger.
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
All employees have full access to LinkedIn Learning.
Online course subscriptions available

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