Marketing Strategist
Yext is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Reporting to the Senior Marketing Manager, the Marketing Strategist is responsible for planning, executing, and maintaining content across all external mediums, and focuses on elevating the Yext brand on social media channels, review sites, and through other various community relations and content-related activities. A successful candidate will be an exceptional communicator and strategic thinker with excellent attention to detail, superb writing skills, and be able to juggle multiple projects at one time.
Responsibilities
- Support all external communications and content creation, as well as develop social media strategies to aid in audience engagement and pipeline generation
- Manage Yext’s presence on social media, including creating microcontent, executing social engagement plans, coordinating paid boosting, and measuring the effectiveness of campaigns through reporting metrics
- Collaborate with the creative team on visual asset creation for social media, blog posts, and other content pieces
- Work with the Marketing Operations team to analyze external communications programs, and improve content and performance
- Monitor and respond to reviews. Work with cross-functional teams to increase satisfaction rates and solve customer service issues
- Maintain consistent messaging and optimize profiles on third-party sites to drive engagement and leads
- Research and plan strategies for speaking pitch submissions at top-tier industry and technology conferences
- Research, plan, and draft award applications for the organization and its leaders
- Support editorial planning, execution, and socialization of blog posts and other demand-related content (webinars, whitepaper, etc.)
Minimum Requirements
- Bachelor’s degree
- 2-3 years of experience in a marketing, social media, PR, or communications-based role
- Working knowledge of HTML and social media analytics tools
- SEO knowledge
- Exceptional written communication skills and attention to detail
- Ability to handle multiple projects and competing priorities
- Ability to manage up and work with multiple stakeholders across the company
- Self-motivated, resourceful, dedicated, and organized
- Passion for helping to build an iconic global technology company
- Excellent leadership, teamwork, and project management skills
Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. Area. For more information, visit yext.com.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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