Marketplace Growth Senior/Manager
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Overall Responsibilities:
You will be responsible for managing the Amazon business, collaborating with our Marketing, Demand Planning, Operations, and Creative teams to develop and execute a strategy to rapidly grow our presence on Amazon and additional e-retailers
Responsibilities
- Evaluate and optimize current ASIN listings
- Manage ASIN content updates including copy, images, and SEO optimizations, briefing into Creative team for Amazon optimized product images
- Build Amazon Brand Pages and A+ Pages, testing content to optimize for conversion
- Develop and execute Amazon Advertising Campaigns to drive sales
- Manage inventory and forecasting, working with Demand Planning team
- Collaborate with cross-functional teams (Demand Planning, Supply Chain), ensuring inventory and availability of ASINS
- Drive and curate reviews on Amazon
- Work with customer care team to ensure SLA levels are met for direct messages and Q&A responses
- Continually identify and evaluate new opportunities for better product listing optimization
- Understand processes and deadlines related to assets and listing management
- Collaborate with Global Marketing on 360 product launch plans, providing robust marketing plans and recommended budgets for new launches on Amazon
- Lead and develop KPIs and reporting processes to track success of initiatives
- Lead strategy around Amazon Associates/Influencer Program
- Analyze reports, present findings, and provide recommendations for areas of growth
- Stay on top of marketplace patterns and trends and evolve Amazon growth strategy accordingly
- Submit claims and reach out to Amazon Support when needed to resolve issues
- Manage tracking and reporting of sales metrics and any advertising campaigns
Essential Skills & Experience
- 3-6 years of Amazon marketing experience
- Thorough knowledge of Amazon selling practices, procedures and policies
- Agency management experience
- Resourceful, adaptable, and a self-starter
- Strong understanding of the consumer mindset, the digital environment and competitor landscape
- Great at communicating, even better at collaborating
- Agency and media experience
- Capable of synthesizing data to drive business decisions
- Must thrive in a fast-paced, ever changing environment
- Highly organized, flexible and have a proven multi-tasking ability
- Creative thinker who can brainstorm innovative ideas/strategies
- Passion for natural food and beverage
- Team player with the ability to navigate an organization, influence partners, build consensus and work across various functional departments
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