Media Strategist, Paid Social - Unfold at Squarespace

| Greater NYC Area
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Squarespace is looking for a social strategist to join our Media & Acquisition team to help us accelerate growth for Unfold, our newest acquisition. This role will be responsible for accelerating Unfold’s rapid growth by using paid media to acquire new customers. The ideal candidate has expertise in mobile app advertising on social platforms, takes a data-driven approach to media buying and has solid marketing acumen. They should be eager to partner with the Unfold team to bring their product to new audiences. This role requires you to be scrappy and move fast as well as leverage Squarespace’s resources and best practices to achieve scale. If you are passionate about social advertising, excited by a mobile-first approach to acquisition, devoted to flawless execution, and motivated to continuously improve-- we’d love to meet you.

This role is based in our headquarters in New York and reports to the Paid Social Team Manager.

RESPONSIBILITIES

  • Partner with Unfold leadership to build a social acquisition strategy that aligns with their product roadmap and vision to acquire new users
  • Directly manage the Unfold acquisition campaign across social platforms, with a focus on mobile-first partners
  • Work with Creative to develop and test engaging and innovative social content
  • Collaborate with Marketing stakeholders to cross-promote and upsell the Unfold offering within Squarespace’s current product lineup and customer base
  • Build the measurement, tracking, reporting infrastructure necessary to run ROI-focused social acquisition campaigns
  • Partner with Finance and Analytics to forecast and measure the impact of Unfold’s social acquisition program on Squarespace’s business

QUALIFICATIONS

  • 3-5 years experience in paid user acquisition, mobile marketing, and media buying at a fast-growing startup or agency environment
  • Expertise in planning and managing paid social advertising campaigns focused on performance and delivering positive ROI; expertise in Instagram stories
  • Experience driving acquisition for a native mobile app, including a strong understanding of the mobile measurement ecosystem
  • Data-driven mindset; you should be comfortable working in a variety of BI and spreadsheet tools to manipulate data and measure campaign effectiveness
  • Experience working with Creative teams to develop and test innovative social content
  • Ability to work autonomously to turn high-level marketing priorities into a tactical media plan 
  • Demonstrated success collaborating with cross-functional stakeholders to create plans and solve problems

ABOUT UNFOLD

Unfold helps anyone create beautiful stories for social platforms like Instagram, Facebook and Snapchat. Users can choose from a series of template collections like Film Frames, Ripped Paper and more. Used by influencers like Kim Kardashian, Selena Gomez, and Miley Cyrus, and brands like Apple, Forbes, and Prada, Unfold has over 26 million users who have created over 700 million stories. Unfold has recently joined the Squarespace family and is headquartered in New York City.

ABOUT SQUARESPACE

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 570 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about

PERKS 

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What does your typical day look like?

My days are usually split between weekly one-on-ones with my team and pockets of time where I can focus on what I need to get done for the week. The dedicated time to speak one on one with my team is the best place for me to hear about their wins, understand and coach them through their challenges, and help them move forward.

Trish

Technical Program Manager

How has your career grown since starting at the company?

I first stepped into Squarespace as an intern, and it’s been a crash course in all things advertising and design since then. I’ve worked on some cool projects, from developing a microsite built to celebrate our awesome customers called Makers & Dreamers to creating content for our product that tons of users will come across.

Gina

Art Director

What is your vision for the company?

My role is to lead the creation of a shared vision, strategy, and plan toward the development of a learning culture at Squarespace. We envision Squarespace becoming a place where people come to not just do their career’s best work, but also as a place where they learn and grow in unimaginable ways.

Jason

Director of Learning & Development

What does your typical day look like?

I’ve been measuring my time in weeks since I can’t make much progress in a single day. I am responsible for guiding my team in the right direction and am accountable for delivering high-quality projects on time. Monday is a meeting-free day. I use it to plan my week, focus on long-term planning, dig into problems and work on important tasks.

Aldo

Engineering Manager

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 20 weeks of paid family leave (includes parental), daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
All employees have full access to LinkedIn Learning.
Online course subscriptions available
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