What You'll Do:

CREATE | As a Paid Media Buyer [PMB], you are responsible for writing, building, and optimizing Facebook and Instagram ads. You will be an integral part of the brainstorming and execution of ads that result in consumers buying products online. You’ll also work closely with your team’s graphic designer to ideate new ad concepts each week, based on insights from past campaign performance. For each new ad idea, you’ll be tasked with writing compelling, direct-response ad copy.

OPTIMIZE | You are responsible for managing large budgets and ultimately the success of the ad accounts. You’ll build the ads and report on campaign performance. PMBs continually tweak and optimize audiences and buying strategies to create the best possible outcomes for their clients. You’ll also conduct A/B tests in order to determine the best performing creative and target audiences for your campaigns. You will manage large advertising budgets and have a solid understanding of financial risks.

COMMUNICATE | Every day, you’ll work to improve communication with and among your team and clients. Specifically, you’ll communicate with your team about campaign performance and creative testing results. You’ll combine data analysis from the ad account with feedback from clients to aid your team in developing strategic plans for tactical creative, messaging, and targeting.
 

What Success Looks Like

• Quick and thoughtful execution of paid social ads by writing compelling copy, error-free building of ads, and troubleshooting account performance
• Positioning yourself as the expert on platform and bringing valuable insights into meetings about ad performance, creative tests, and ideas for new marketing angles
• Problem-solving your way to reach success in our client’s ad accounts by digging into the data and transforming that into actionable next steps

What You'll Bring to the Table

• Bachelor's degree with a focus in Marketing or Business, or relevant experience, required
• Expert knowledge of Facebook Ads Manager and Google Analytics 
• Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands (Facebook Blueprint Certification, a huge plus) 
• An ability to manage large campaign budgets for brands generating up to $30 mil in yearly revenue
• Data-driven with a consumer-first focus. You have a track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology
• Excellent communication skills and ability to collaborate effectively on a team
• An ability to self-manage, juggle multiple projects and execute based on priority.
• Driven by details. You’re meticulous, thorough, and enjoy being precise
• A desire to work in a fast-paced, high-pressured environment with a high level of collaboration

What We're About

We’re storytellers, buyers, builders, designers, coaches, partners, leaders, entrepreneurs of our own lives, and in our hearts, we at the Common Thread Collective (CTC), are dreamers.

With an untraditional take on marketing, CTC is a digital sales agency aimed at helping entrepreneurs of all stripes achieve their dreams.

A job is a job is a job. At CTC we don’t hire you for a job. We believe careers are a catalyst for your future self - because we’re not just interested in who you are, but in who you want to be. Come sell stuff online, tell stories, build websites, shape brands, create process, scale accounts, and help fellow entrepreneurs turn their dreams into reality.

We’ll come alongside you and care for you in your pursuits by offering full-time CTC entrepreneurs:

• Full health, dental, and vision benefits that fit your lifestyle and goals
• 401k program with a 3% company match (post 90 days employment) to bring out the investor inside you
• 4 weeks of paid time off on top of Holidays, your Birthday and the week of Christmas paid. Go get your R&R on so when you’re at CTC you’re firing on all cylinders
• A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
• Two monthly sessions to tell a licensed MFT therapist your dreams as an entrepreneur in our Tell Me Your Dreams (TMYD) program. To top it off, we provide you with resources to realize your dreams through our Dream Fund