Policygenius
New York, NY

Paid Search Marketing Manager

| Greater NYC Area
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About the role...

Policygenius is looking for an energetic and talented Paid Search Marketing Manager to join the acquisition team. Reporting to the Director of Customer Acquisition, this role will be responsible for managing and optimizing performance in paid search channels, including Google Ads & Bing.

Primary responsibilities will include developing and executing acquisition plans, managing campaign activations and analyzing performance. This candidate should have experience working with analysts and product teams in order to develop and implement strategies that drive growth and improve efficiency.

In this role, you will…

  • Execute campaigns and optimize budget in order to maximize performance based on acquisition revenue and ROI targets
  • Work closely with data and product marketing teams to develop bidding and CRO strategies
  • Analyze data and conduct audience and creative experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations
  • Manage day-to-day workflow and maintain effective communication with key stakeholders
  • Stay up to date with changing technology and trends in the paid search landscape
  • Source and manage external vendor relationships where required for our growth goals.

We’d love to hear from you if…

  • You have 3+ years paid search marketing experience managing campaigns across multiple platforms (Google Ads is a must)
  • You have a strong analytical toolkit with experience using GA, Tableau and Excel as well as proprietary/3rd party campaign management platforms
  • You have a solid understanding of current technologies/vendors and opinions on what to use to achieve targets. 
  • You have strong problem-solving skills with an orientation toward hypotheses and insights – you believe everything can and should be measured and evaluated for impact and scaling potential
  • You have creative and experimental chops - you want to be on the forefront of pioneering acquisition ideas that others will write about
  • You have excellent project management skills with strong attention to detail
  • You have comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
  • You have superior communication skills - able to communicate and present at a senior level with company leadership as well as cross functionally
  • You have influencer marketing experience (strongly preferred!)

You can expect...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Generous PTO 
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship!!!

About Policygenius

Policygenius is America’s leading online insurance marketplace. Since 2014, our mission has been to help people get the financial protection they need (and feel good about it). We make it easy for our customers to understand their options, compare quotes, and buy insurance, all in one place. To date, we’ve helped more than 30 million people shop for all types of insurance and placed over $45 billion in coverage.

At Policygenius, we’re proud of building an environment that encourages our teammates to bring their authentic selves to work. Despite rapid growth (we’ve doubled in size year over year!), we’ve continuously maintained our inclusive culture through humility, hard-work, and humor, and we’re looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we’ve been voted one of Inc. Magazine’s “Best Workplaces” three years in a row!

Diversity at Policygenius

Policygenius believes differences should be celebrated and is committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements and individual qualifications without regard to actual or perceived race, color, sex, pregnancy,  sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status or any other status protected by law. 

Come join the team!

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Where we are

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail
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What are Policygenius Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Team Lead

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

Policygenius Careers In NYC
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Senior Software Engineer - Full Stack/Front End

Policygenius
Greater NYC Area
1 day ago
+48
As a Senior Software Engineer you will be designing and implementing product features, pairing with and mentoring other software engineers, and researching the next wave of technology to bring into the fold. At Policygenius, senior engineers are adaptable technical leaders who are at the core of each team.

Remote Sales Associate - Life Insurance

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Remote
2 days ago
+48
Tired of cold calling and building a book of business before applying your insurance subject matter expertise? Our Remote Sales Associate - Life Insurance role is on the front lines of the Policygenius customer experience: managing all inbound leads for prospective life insurance customers, and ensuring they get the coverage they need (and feel good about the process) all while working remotely! Our sales team thrives on collaboration, creative competitions, and thoughtful communication with customers as we drive a positive, tech-enhanced experience in an industry typically known for being old-school and paper-based. 

Licensing & Compliance Manager

Policygenius
Greater NYC Area
3 days ago
+48
About the role…. Are you looking for the opportunity to join a nimble, dynamic team, with the ability to make a real impact on day-to-day business and key strategic initiatives across the enterprise?  Are you a self-starter who thrives in a fast-paced environment with lots of balls in the air?  We’re looking for a talented Licensing & Compliance Manager to be part of our growing team.  Reporting directly to the General Counsel, this person will

Chief Financial Officer

Policygenius
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4 days ago
+48
About the role… Reporting into the CEO, the CFO will be responsible for building and leading a world-class finance organization at a growth-stage leader in the insuretech/fintech space. The finance organization includes core finance functions, as well as critical drivers of company growth and performance (corporate & business development; talent acquisition & recruiting). This person will operate both tactically and strategically, partnering with

User Research Lead

Policygenius
Greater NYC Area
6 days ago
+48
Utilize a deep and proven set of methodologies to produce generative research findings that inform strategic direction. Partner with your data, marketing, and operations peers to help form a 360º view of the customer. Leverage data to inform and validate your qualitative hypotheses. Provide the customer’s voice through the entire product lifecycle, delivering impactful insights that translate into desired experiences. Expand the evaluative research toolboxes for Product and Design to enable them to best receive day-to-day direction from our customers. Work closely with your peers to stand up an information repository that clearly articulates those ‘nuggets’ everyone should know. Lead an evergreen empathy campaign throughout our organization to ensure the customer is at the center of every decision we make.

Senior Product Manager - Fulfillment

Policygenius
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1 week ago
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We’re looking for an experienced product manager to lead the platform team for our home and auto insurance business to help us achieve our 2020 goal of being the fastest-growing home and auto insurance distributor in the US. You’ll sit at the convergence of product, operations, technical systems, and data to figure out how we can continuously make getting home and auto insurance more efficient, both for our customers as well as our internal teams.

Principal Product Manager - Growth

Policygenius
Greater NYC Area
1 week ago
+48
We’re looking for an experienced Principal Product Manager to drive growth for one of our largest products, our Life Insurance marketplace, and help more people get the financial protection they need and feel good about it. Even though we’ve already helped over 30 million shoppers get coverage and placed over $60B in coverage, we’ve only scratched the surface of the opportunity. You’ll be responsible for getting us to the next level in terms of both user growth and monetization.

Paid Search Marketing Manager

Policygenius
Greater NYC Area
1 week ago
+48
Primary responsibilities of the Acquisition Marketing Manager will include developing and executing acquisition plans, managing campaigns, engaging in various types of testing, and analyzing performance. This candidate should be proficient with constructing AB tests and with using Tableau & excel in order to identify insights to drive optimization and improve performance.

Lead Product Designer - Life Growth

Policygenius
Greater NYC Area
1 week ago
+48
Our entire design team focuses on product thinking and empathy, but it’s the Growth team that’s responsible for customer success, engagement, and retention. Partnering with our award-winning content creators, Growth designers on our Content/SEO team ship lean, targeted tests to turn our readers into users. They’re metrics-minded, and understand which behaviors to look for to measure impact, while shaping a reading experience that emphasizes trust. The Growth teams help users experience that first “a-ha” moment, build trust in our experts and advice, and understand how the Policygenius platform can support their financial protection goals.

Senior Product Designer

Policygenius
Greater NYC Area
1 week ago
+48
Our entire design team focuses on product thinking and empathy, but it’s the Growth team that’s responsible for customer success, engagement, and retention. Partnering with our award-winning content creators, Growth designers on our Content/SEO team ship lean, targeted tests to turn our readers into users. They’re metrics-minded, and understand which behaviors to look for to measure impact, while shaping a reading experience that emphasizes trust. The Growth teams help users experience that first “a-ha” moment, build trust in our experts and advice, and understand how the Policygenius platform can support their financial protection goals. 

Lead Security Engineer

Policygenius
Greater NYC Area
1 week ago
+48
As the Senior Security Engineer you’d join our growing InfoSec team helping to build a robust security culture. You’d work very closely with our Site Reliability Engineering, Application Engineering and Tech Ops teams to ensure Policygenius is doing all we can to protect the company’s and our customer’s data.   You will have the mindset of a technology partner and enabler who is seen as a trusted adviser. You will be able to educate, advise on system design, implement/configure/monitor security tools, and help drive an appreciation for security.  If you like to better secure, introduce automation and reduce risks then this role’s for you.

Senior Manager, Data Engineering

Policygenius
Greater NYC Area
1 week ago
+48
Lead our team of data engineers and develop the data engineering roadmap to help us evolve our data capability and effectiveness.  Own our next generation of architecture development to help us scale.  Serve as a senior member of the Data Engineering team and be proficient in assisting the business with understanding data attributes. Take complicated algorithms, code review, optimize for production and integrate into product features or process flows. 

Senior Software Engineer - Full Stack/Backend (Web)

Policygenius
Greater NYC Area
2 weeks ago
+48
As a Senior Software Engineer you will be designing and implementing product features, pairing with and mentoring other software engineers, and researching the next wave of technology to bring into the fold. At Policygenius, senior engineers are adaptable technical leaders who are at the core of each team.

Senior Data Engineer

Policygenius
Greater NYC Area
2 weeks ago
+48
Take complicated algorithms, code review, optimize for production and integrate into product features or process flows.  Design data architecture that is simple, fault tolerant and requires little overhead.  Design data pipelines utilizing ETL tools, event driven software or cloud functions and other streaming software.  Partner with both data scientists and engineers to bring our amazing concepts to reality. This requires learning to speak the language of statisticians as well as software engineers.  Work directly with stakeholders to ingest new sources of data, but also work to manage our self service data model.  Develop internal data science specific tooling for solutions such as A/B testing, learning sharing and analysis repositories and machine learning components.  Ensure ultimate reliability in data pipelines and enforce data governance, security and protection of our customer’s information.  Mentor data engineering team members and even data scientists in architecture and coding techniques. 

Senior Site Reliability Engineer

Policygenius
Greater NYC Area
2 weeks ago
+48
As a Senior Site Reliability Engineer, your mission will be to ensure the reliability and adaptability of Policygenius’ network of mission-critical systems. We’ll be depending on your insight and expertise to advise and evolve the design, architecture, and scaling of our infrastructure. You’ll play a critical role in empowering the engineering team to confidently ship software efficiently and reliably. At Policygenius, you will work alongside passionate engineers who continuously strive to improve our world, our teams and themselves.

Data Engineer

Policygenius
Greater NYC Area
2 weeks ago
+48
Design data pipelines utilizing ETL tools, event driven software or cloud functions and other streaming software.  Work directly with stakeholders to ingest new sources of data. Continue to develop and build out our analytical data model for self service.  Partner with data scientists to bring our machine learning concepts to production. Develop internal data science specific tooling for solutions such as A/B testing, learning sharing and analysis repositories and machine learning components.  Ensure ultimate reliability in data pipelines and enforce data governance, security and protection of our customer’s information. 

Senior Data Analyst - Marketing

Policygenius
Greater NYC Area
2 weeks ago
+48
Work collaboratively with the CRM and Business Development teams and assist them on the three fronts of analytics: monitoring and measurement, research and experimentation and help drive the analytics roadmap. Drive analytical projects such as partnerships optimization, targeting strategies and campaign strategies. Help our teams move beyond visualizations and utilize inferential and causal modeling to uncover deeper trends from a quantitative perspective, and design and test interventions. Create visualizations intended to monitor business performance or uncover interesting trends to investigate. Lead the test and learn process we use for exploratory data analysis and A/B testing. This includes helping stakeholders decide on testing strategy, generating baselines, approximating sample sizes and performing analysis of test results.

Director of Strategy & Growth

Policygenius
Greater NYC Area
2 weeks ago
+48
About the role...As the Director of Product Marketing, you will be responsible for owning our consumer marketing strategy for our various product verticals (life insurance, home & auto insurance, and more), driven by deep understanding of our customer, analysis of the competition, and savvy ability to tell customer narratives.  You’ll help define how customers think about our brand and our products, and work with your peers among the Marketing and Product team to bring consumer narratives to life. Reporting to the VP of Marketing, this position has the unique opportunity to work cross-functionally on high-visibility projects, shape and lead the product marketing function, and see impactful ideas through to execution.

Associate General Counsel

Policygenius
Greater NYC Area
2 weeks ago
+48
The Associate General Counsel will report directly to the General Counsel.  The person will work hand-in-hand with our product team on launching new product offerings, assist with the review and negotiation of contracts, advise on privacy and cybersecurity issues, provide analysis and legal advice on a wide range of issues, and help manage our growing legal team.

Business Development Manager

Policygenius
Greater NYC Area
2 weeks ago
+48
About the role… Are you passionate about establishing high-impact business partnerships? Do you enjoy strategically seeking out new revenue opportunities? Do you have a multifaceted background that touches on business development, marketing, and finance? The Business Development team is responsible for establishing and growing revenue driving partnerships at Policygenius. We are creative and relentless in figuring out ways to grow the business. R

Head of Acquisition Marketing

Policygenius
Greater NYC Area
3 weeks ago
In the first role of its kind, this person will lead a team that manages digital channels (paid social, SEM, display, etc.), offline channels (TV, direct mail, radio/podcast), experimentation across new channels, marketing analytics, and testing and optimization. This position reports directly to our VP of Marketing.

Test Automation Engineer

Policygenius
Greater NYC Area
3 weeks ago
The platform team is looking for a Test Automation Engineer to join our growing team. This candidate will have the ability to thrive in a dynamic, agile start-up environment and help set the culture around quality with an emphasis on all things testing for our growing engineering team.

Senior SEO Strategist

Policygenius
Greater NYC Area
3 weeks ago
Policygenius is looking for an experienced SEO Strategist with a proven track record of growing organic traffic and improving keyword rankings to join the team. Reporting to the Head of SEO, this role will be responsible for driving our organic search traffic and revenue growth in insurance and personal finance product verticals through comprehensive SEO content planning and SEO campaign execution.

Director of Technical Operations

Policygenius
Greater NYC Area
3 weeks ago
As a member of the overall Technology department at Policygenius, you’ll be responsible for defining the company’s IT strategic roadmap, scaling the Tech Ops team to support our company’s needs, serving as a strategic technical leader for our growing company and providing mentorship and coaching for Tech Ops team members.

Product Operations Manager

Policygenius
Greater NYC Area
3 weeks ago
As the Product Operations Manager, you’ll work cross-functionally to lead internal product development and launch efforts. You’ll sit at the convergence of product, operations, technical systems, and data to figure out how we can continuously make getting home and auto insurance more efficient, both for our customers as well as our internal teams.

Manager of Strategy & Business Operations

Policygenius
Greater NYC Area
3 weeks ago
The Strategy & Business Operations function at Policygenius works on the highest impact business challenges we face. As the Manager, Strategy & Business Operations, you’ll work with a high performing, cross-functional team to develop strategic initiatives, deliver business impact, and delight our clients & strategic partners. We’re looking for the right mix of skillful problem solver, thoughtful operator and dedicated project manager. Reporting into the Director of Strategy & Operations, you will balance problem-solving & process, think both strategically & tactically, and bring a deep understanding of the interplay between operations, marketing, product & business intelligence.