Paid Search Strategist, SEM at Squarespace

| Greater NYC Area
Sorry, this job was removed at 6:35 a.m. (EST) on Friday, December 18, 2020
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

The Media & Acquisition team is looking for an experienced SEM Strategist to manage domestic and international paid search campaigns across Squarespace's multi-product suite. The main focus for this role is on launching, testing, and scaling paid search programs for our full range of product offerings including Squarespace Scheduling.

We are looking for a creative marketer with both expertise in search and a desire to be part of a full-funnel, collaborative media team. Your team will be both rigorous and experimental, focused on data-driven marketing while also taking big bets on exciting opportunities. If you are excited by data, passionate about finding new audiences, devoted to execution, and motivated to grow and improve, we'd love to meet you.

You will be a part of the New York-based team and reports to the Paid Search Channel Lead.

RESPONSIBILITIES

  • Bring to market Squarespace's new (and future) product offerings across the online presence category by recommending, and launching paid search marketing programs globally. Squarespace's Scheduling tools will be a priority for this role.
  • Develop reporting and tracking processes for several partners based on KPIs and objectives.
  • Manage, optimize, and scale campaigns for multiple Squarespace products across Google Ads and Bing.
  • Identify new entry points for prospective customers to the full range of Squarespace products and opportunities to cross and upsell by applying search data.
  • Define, implement, and interpret an ongoing testing agenda.
  • Interpret searcher intent and draft creative to resonate with the audience, increase engagement, align with our brand voice, and generate customer growth.
  • Collaborate across media channels and partners across the organization to maximize the value of search data and insights.
  • Work with our analytics team to conduct multi-touch performance analysis and better understand the role of search in the customer journey.

QUALIFICATIONS

  • 3+ years of experience as a paid search media planner/buyer in a performance-driven organization.
  • Experience working in all of the following: Google AdWords, Google Analytics, AdWords Editor, Bing Ads.
  • Experience with performance tracking and ROI analysis; you are very comfortable working in Excel/Google sheets and building reports and dashboards for measuring ad effectiveness; experience with Looker and Amplitude is a plus.
  • Structured thinking and ability to communicate plans and performance to multiple audiences.

About Squarespace

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world's most iconic businesses — to share their stories with the world. Squarespace's team of more than 1200 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

Benefits & Perks

  • Health insurance with 100% premium covered for you and your dependent children
  • Flexible vacation & paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Retirement benefits with employer match
  • Fertility and adoption benefits
  • Free lunch and snacks at all offices
  • Education reimbursement
  • Dog-friendly workplace in New York office
  • Commuter benefit in the form of pretax (US)

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What does your typical day look like?

My days are usually split between weekly one-on-ones with my team and pockets of time where I can focus on what I need to get done for the week. The dedicated time to speak one on one with my team is the best place for me to hear about their wins, understand and coach them through their challenges, and help them move forward.

Trish

Technical Program Manager

How has your career grown since starting at the company?

I first stepped into Squarespace as an intern, and it’s been a crash course in all things advertising and design since then. I’ve worked on some cool projects, from developing a microsite built to celebrate our awesome customers called Makers & Dreamers to creating content for our product that tons of users will come across.

Gina

Art Director

What is your vision for the company?

My role is to lead the creation of a shared vision, strategy, and plan toward the development of a learning culture at Squarespace. We envision Squarespace becoming a place where people come to not just do their career’s best work, but also as a place where they learn and grow in unimaginable ways.

Jason

Director of Learning & Development

What does your typical day look like?

I’ve been measuring my time in weeks since I can’t make much progress in a single day. I am responsible for guiding my team in the right direction and am accountable for delivering high-quality projects on time. Monday is a meeting-free day. I use it to plan my week, focus on long-term planning, dig into problems and work on important tasks.

Aldo

Engineering Manager

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 20 weeks of paid family leave (includes parental), daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
All employees have full access to LinkedIn Learning.
Online course subscriptions available
More Jobs at Squarespace51 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Operations
new
Remote
Finance
new
New York
Design + UX
new
Remote
Design + UX
new
New York
Marketing
new
New York
Design + UX
new
New York
Content
new
Remote
Sales
new
New York
Data + Analytics
new
New York
Content
new
New York
HR + Recruiting
new
New York
Product
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Finance
new
New York
Finance
new
New York
Finance
new
New York
Sales
new
New York
Operations
new
New York
Marketing
new
Remote
Developer
new
New York
Developer
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Data + Analytics
new
New York
Operations
new
New York
Developer
new
New York
Marketing
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Design + UX
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Squarespace's full profileSee more Squarespace jobs