Paid Social Marketing Lead

| Greater NYC Area | Hybrid
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The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and unhealthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he teamed up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

We're looking for a best-in-class growth marketer to run all of our paid social media campaigns. You will own the strategy, execution, and optimization of all Paid Social Marketing activities (Facebook, Instagram, Snapchat, Pinterest, etc.).

In this role, you’ll partner closely with teams across The Farmer’s Dog and be tasked with exponentially and sustainably scaling some of our most important acquisition efforts.

Requirements

You Will:

  • Run all facets of our paid social marketing (strategy, execution, optimization, etc.) and own its KPIs.
  • Present strategy recommendations to senior leadership and then roll up your sleeves to develop, build, and execute.
  • Own the optimization framework. This means setting and executing on the iterative testing agenda in support of a wide-array of insights and optimizations.
  • Run the creative agenda - partnering with copy, design, and brand teams to execute high performance (and beautiful!) creative.
  • Conduct in-depth analyses to support your optimization framework in tandem with our data & analytics teams.
  • Manage relationships with external partners and work with a wide-array of internal teams (Brand, Content, Engineering, Customer Experience, etc.)
  • Support our multi-channel optimization framework.

Qualifications:

  • Have 1+ years of experience managing paid social media campaigns at a brand or agency (bonus points for background at an FMP or subscription business).
  • Proven background in iterative, multi-variate, and fallow/control cell testing principles. Statistical significance (or lack thereof) should be meaningful and exciting to you.
  • Have a proven track record of optimizing KPIs like CPA, CTR, CPM, etc. at scale.
  • Love using performance marketing techniques to solve problems and drive efficiency at scale.
  • Have a keen eye and profound appreciation for copy and design as well as an acute sense of their impact on performance metrics.
  • You should be an expert in all things paid social analytics reporting (Power Editor, Delivery Insights, Google Analytics, Audience Insights, etc.)
  • Familiarity (bonus points for working knowledge) with HTML, SQL, and JavaScript.
  • Love dogs.

Benefits

Health, dental, avocado toast, puppies.

Beat that, Google!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • GCPDatabases

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Culture and Values Manager

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Employee Experience and DE&I

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Director of Retention & Lifecycle

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Chief Culture and Values Officer

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
401(k) with competitive company match
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong breakfast and snack game

Culture
Partners with nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks

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