The Partner Marketing Manager, is responsible for marketing the OwnBackup value proposition to and with our partner ecosystem, including Salesforce, System Integrators, technology and ISV partners. The Partner Marketing Manager, will work closely with the OwnBackup Alliances team to build strong relationships with key contacts in our partners marketing and sales organizations and will campaign using the full range of marketing channels.

Responsibilities:

The Partner Marketing Manager has overall responsibility for the partner marketing strategy and implementation, including marketing to and with partners. Responsibilities include but are not limited to:

Developing and directing the development of partner-focused content and collateral.
Ownership of the partner lead and contact databases for marketing activity, managing the flow as they enter the organization and ensure they are managed appropriately.
Building strong relationships with the OwnBackup Alliances team globally to provide marketing programs that align to overall Alliance objectives and pipeline development.
Coordination of key marketing relationships with Salesforce, SIs, technology and ISV partners.
Building and managing integrated campaigns to and with partners.
Planning and managing events, from C-level dinners to exhibitions.

Qualifications:

3-5 years of experience working in partner marketing or demand generation marketing within a B2B software/SaaS company
Experience creating content ‘to and with’ partners
Proven ability to create and collate great partner related content including brochures, videos, presentations, infographics, web pages, etc.
Event planning and management experience, including private and trade events.
Knowledge of lead management and pipeline development processes and reporting.
Experience with HubSpot and Salesforce
People person skilled in developing relationships across an ecosystem
Self-motivator with a collaborative spirit.
Experience in the Salesforce ecosystem is a strong plus

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Surya Kiran Laskar

Engineering Lead

A multi-cloud environment

No one way of doing things

Laskar’s team has a unique exposure to multiple SaaS platforms, including Salesforce, ServiceNow and Workday. When building out products on AWS and Azure, security is a top priority. Instead of relying on one technology, engineers instead choose the language within the stack that offers the customer the best solution. Deploying to production weekly also allows the team to drive the most value possible.

We strive to not overburden the user with extreme metrics, while displaying only the information that is of most value in the front end.

Hayley Halstead

Senior Product Marketing Manager

Experts on deck

Ample opportunities to knowledge share

In addition to marketing directly to customers, Hayley Halstead is responsible for creating content and developing events to increase revenue through partner channels. Halstead sits within the product marketing department, which includes the alliances and industries team. Own product marketing employees can also work within the insights and influences team; the products, customer engagement and technical evangelism team; or on customer advocacy and analysts relations. While Halstead is a specialist, frequent opportunities for collaboration ensure she never feels pigeonholed.

I believe this structure works for us because it gives each team member a specific area of focus that is important to the business.