Performance Marketing Manager

| Brooklyn

MakerBot is looking to hire a Manager of Performance Marketing! We are looking for a skilled Performance/Demand Generation professional to lead our efforts across paid and organic media.

We are at the forefront of the 3D printing revolution. Come join our company and help drive our growth!

Responsibilities

  • In this role you will be the owner of the performance marketing function for MakerBot. This includes:
    • The strategy and execution of campaigns targeting both prospects and current customers.
    • Consistent and in depth reporting on the results of the campaigns.
    • The ability to understand and report on the demand trends associated with MakerBot products and make adjustments to the strategy when appropriate.

Reporting and Metrics

  • The ability to report in a consistent way to show how we are tracking against the targets is critical to this role. The key here is to have a clear indication of what’s working and what’s not and the ability to make the necessary adjustments in real time.
  • This reporting will include:
    • Campaign level
    • Daily, weekly, monthly, quarterly and annual reporting
    • Funnel tracking from lead to close
  • It is also important to understand how each of the marketing channels is performing i.e. paid, social, organic, web… and how to optimize to increase activity.
  • Create reports/dashboards to understand and report on how total demand is changing over time. This will include:
    • Web metrics
    • Lead metrics i.e quote requests
    • Social metrics
    • etc...
  • Create and manage a full attribution model to understand the buying behavior

Performance/demand generation

  • Current customers
    • Manage communication plan for our customers from the first purchase to the end of the customer lifecycle
    • Develop and implement a retention program
    • Drive programs that are focused on revenue revenue - i.e. promotions, remarketing, cross sell/ upsell
  • Prospects
    • Execute aggressive lead gen strategy across multiple channels to attract and nurture prospects
      • E-mail, Social, Paid etc…
    • Develop a robust nurture program to help drive leads through the funnel in an effective and measurable way. Use multiple channels to reach and continue to engage until purchase

Requirements

  • 3-5 years of experience
  • Agency experience is a plus!
  • Management skills and experience is a must
  • Must be a data driven individual
  • Strong interpersonal and communication skills
  • Extreme attention to detail

About MakerBot:

  • People: We have some of the most talented, diverse, and collaborative teams in the world who love to push the boundaries of innovation.
  • Products: We put 3D Printing on the map and gave the first 3D Printing keynote address at CES! We just released all-new solutions for professionals and educators, including two new 3D printers, software, new filament, and more on September 22, 2016. Read about it here.
  • Office Space: From the moment you step onto the 21st floor of our office in Downtown Brooklyn - the high energy and view of multiple bridges and the Statue of Liberty - will take your breath away!
  • Perks: We have great benefits, fun social events, and of course all the free snacks and ping-pong tournaments that you would expect at any cool tech company.

MakerBot, a subsidiary of Stratasys Ltd. (Nasdaq: SSYS), is a global leader in the 3D printing industry. Founded in 2009 in Brooklyn, NY, MakerBot strives to redefine the standards for reliability and ease-of-use. Through this dedication, MakerBot has one of the largest install bases in the industry and also runs Thingiverse, the largest 3D printing community in the world.

MakerBot's connected 3D printing solutions address the wider needs of professionals and educators, evolving their ideas from inspiration to innovation.

MakerBot is an equal opportunity employer. We consider all applicants for all positions without regard to race, creed, color, religion, gender, national origin, age, disability, sexual orientation, marital status, status with regard public assistance, veteran status, or membership in any other legally protected class.

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