Performance Marketing Manager (Paid Search)

| Greater NYC Area | Remote
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Help us Empower the Individual Through Crypto

Gemini Trust Company, LLC (Gemini) empowers individuals and institutions through crypto by providing simple, elegant, and secure ways for people to buy, sell, and store cryptocurrency. We are a licensed cryptocurrency exchange and custodian with a focus on product, security, licensing, and compliance. Institutional relationships are a pillar of our business and we offer these customers solutions including custody, clearing, and trade execution.

Cryptocurrency and blockchain technology have the power to transform the world for good. This truth, along with our core values, form the bedrock of our company and culture. At Gemini, no job is too small and no project too big as we endeavor to build the future of money. We are a mission-driven, team-based, inclusive, and determined community of thought-leaders who invest in each other and the long game. Join us in our mission!

At Gemini, our mission is to empower the individual and that includes giving our employees flexibility of choice — our Office Optional Policy allows employees to choose to work from one of our physical locations or from home. 

Select roles that are location-specific will still be eligible for flexible schedules.

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing & Communications, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Performance Marketing Manager

Gemini is seeking a talented Performance Marketing Manager to be an integral part of the acquisition marketing program and accelerate the growth of the customer base. The ideal candidate has demonstrated deep expertise in acquisition marketing - ranging across search marketing, digital display advertising and mobile app marketing. In this role, you manage paid search, mobile app campaigns and tackle other impactful marketing projects. This position will play a large part in the success of our acquisition efforts, requiring that you be an expert executor and able to create a sound strategy.

Success in this role requires a strong bias for action, and the ability to consistently perform at the highest level. Having a strong analytical foundation is required in addition to deep expertise in paid search marketing strategies and tactics.

Responsibilities

  • Drive user acquisition through Paid Search (SEM) and App Acquisition channels
  • Develop a channel strategy to meet both short term and long term acquisition goals
  • Responsible for setting up, managing, optimizing and scaling campaigns
  • Continuously identify new opportunities for campaign optimization -  targeting, bidding, ad copy
  • Partner with the internal Data Analytics team to conduct marketing experiments and A/B tests on an ongoing basis
  • Work with the Creative team to develop innovative and high-performing assets across all devices and formats
  • Track, report and present campaign performance with internal stakeholders on a regular basis
  • Measure impact of marketing programs on customer behavior, apply insights to refine strategies
  • Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results
  • Provide data-driven recommendations to scale acquisition efforts efficiently
  • Influence the development of a strong culture of rapid experimentation, measurement and iteration on the marketing team

Qualifications

  • Bachelor’s degree 
  • 6+ years of paid search marketing experience
  • Experience working with PPC (paid search), SEO & other digital advertising channels
  • Demonstrated ability to effectively manage and optimize a large acquisition marketing budget
  • Strong analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations
  • Proficient in excel and other data analysis tools
  • Excellent oral and written communication skills
  • Thorough understanding of direct marketing principles and best practices
  •  Ability to plan strategically, but stay on top of tactical execution with strong attention to detail

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive Compensation and Profit-Sharing Equity
  • Flexible vacation policy
  • Retirement Plan Matching
  • Generous Parental leave
  • Comprehensive health plans
  • Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Director of Treasury Operations

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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