About the role:
We are seeking a Performance Marketing Manager to be responsible for paid acquisition efforts for acquisition across performance channels for our clients. This is an outstanding opportunity for a smart, passionate, and data-driven marketer.  

What you'll do:

• Lead the strategy, process and execution of performance acquisition efforts, ensuring campaigns are driving qualified traffic.
• Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.
• Develop paid search campaigns and new program initiatives with a focus on acquisition, engagement, leveraging CRM lists and segmentation to optimize and meet customer strategy targets.
• Partner with third party agency and manage optimization efforts, working internally cross-functionally to develop content strategy and translate business goals into strategies.
• Socialize campaign analysis and insights. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
• Drive subscription growth by planning and optimizing activity between programmatic channels, including paid search, social, and programmatic display
• Lead creative development of campaigns, ensuring retail brand essence and identity are transparent and messaging is consistent.
• Lead process improvement across internal and external reporting and planning and growth strategies.
• Use data to inform decision-making and make recommendations, improving our ability to meet client objectives and internal targets.
• Communicate effectively with both internal and external stakeholders both verbally and written.
• Partner and collaborate with Product, Engineering and Analytics teams to achieve objectives.
• Keep up with industry trends and implement solutions to enhance acquisition efforts.

We'd love for you to have:

• Education: Bachelors Degree required 
• Experience: 7+ years of hands-on & leadership experience in B2C performance marketing
• Successful track-record developing digital marketing plans, executing, measuring, and delivering on performance targets
• Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Experience presenting to senior stakeholder groups and external clients
• Understanding of how to measure and manage programs
• Experience executing and analyzing A/B or multi-variate tests.  Comfortable in a rapid test & learn environment.
• Ability to form cross-functional relationships with the entire organization, particularly product development.  This requires a collaborative spirit, compatible with company culture.
• Highly motivated and high level of initiative
• Inspire confidence to work independently and in support of team goals and business objectives
• Exceptional Excel, data analysis, and data manipulation skills
• Interest in style a plus

Even if you don’t meet all of these qualifications above, we’d still love to hear from you. Tell us about your unique qualifications in your cover letter.

Caastle is committed to equality of opportunity in employment. It has been and will continue to be the policy of Caastle to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.