Manager, Acquisition Marketing

| Greater NYC Area | Hybrid
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About TrialSpark

There are more than 7,000 known human diseases, but we have treatments for fewer than 500 of them. Despite sweeping technological changes transforming the world, it still takes more than 10 years and hundreds of millions of dollars to bring a new drug to market. At TrialSpark, we don’t believe it has to be this way.

The bottleneck of getting new treatments to patients is the time it takes to run a clinical trial -- not the ability to discover new drugs (which is actually becoming more efficient). We started TrialSpark to decrease the time and cost of a clinical trial, so that every year we can test more life-impacting treatments for real human diseases, ultimately bringing them to patients faster. We do this by partnering with physicians to enable them to run clinical trials within their existing practices. By providing the technology platform, equipment, and staffing, TrialSpark alleviates the operational burden of clinical research, enabling physicians to focus on what they do best --patient care. And by bringing clinical research to more physician practices, TrialSpark is enabling access for the 98% of patients who currently can’t take advantage of the benefits of participating clinical trials. We want to bridge the gap between medical research and patients who need treatment.

About the Role

Marketing is critical to TrialSpark’s success. We sit in a unique position across a network of patients, doctors, caregivers, and pharmaceutical companies, and we have the opportunity to shape how the entirety of clinical research is perceived, understood, and experienced.

As the Performance Marketing Manager you will be responsible for acquiring new patient leads from paid media channels. You will focus on improving the scale, efficiency, and accountability of our key lead-generation channels. Key aspects of the role include developing our channel strategy, building & optimizing campaigns, managing creative testing, and running channel reporting.

Your responsibilities will include:

  • Execute and manage a paid media strategy to accelerate patient recruitment activities across multiple channels and initiatives; including, but not limited to Paid Search, Paid Social, and Programmatic Display
  • Optimize acquisition programs against efficiency and economic constraints
  • Build robust channel reporting to garner actionable insights
  • Create and manage a pipeline of experiments to increase channel efficiency & lead quality
  • Partner with Product Marketing, Patient Operations, and Analytics to implement full-funnel acquisition strategies tailored to specific patient populations

About you

This is a core role for TrialSpark’s Marketing team. We are looking for highly motivated, talented candidates with a strong background in Performance/Growth Marketing. 

  • 3 - 5 years of paid marketing experience
  • Hands-on experience managing AdWords and Facebook campaigns
  • Track record of achieving performance goals by leveraging expertise in paid marketing tactics
  • Familiarity with tech and tools in the paid marketing ecosystem, including campaign management tools and analytics platforms
  • Data-driven approach to problem solving
  • Excellent communication and relationship building skills

Bonuses: 

  • Working knowledge of SQL
  • Bachelor’s degree in a quantitative discipline
  • Past experience in the healthcare industry

You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Technology we use

  • Engineering
  • Product
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • LookerAnalytics
    • FigmaDesign
    • MiroDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SlackCollaboration
    • ZoomCollaboration

Location

Our office is located in Manhattan, near the Empire State Building. The area is lively and has great food and transportation options!

An Insider's view of Formation Bio

What’s the vibe like in the office?

The space is very open which makes it easy to collaborate and engage with different teams across the organization. People are very welcoming, supportive, and friendly. There is always a variety of different food and drinks available in the kitchen, in addition to foods that co-workers bring in for everyone to taste!

Joseph Frappaolo

IT Support Technician

What projects are you most excited about?

The project that excites me most is our new hire onboarding program because of the impact it will have on our company. Though we have a robust onboarding program in place already, we have the opportunity to think creatively about how to make the experience even better for our new hires, from the moment they accept our offer.

Erin Siegel

Senior People Operations Manager

How has your career grown since starting at the company?

I started working at Formation Bio in July of 2018. I joined the company as a Clinical Research Coordinator and was allowed to grow and adapt into new roles as the company's business model shifted. I transitioned into working as a Clinical Trial Associate after a couple of years, and now have over a year of experience as a Clinical Project Manager!

Gurpreet Singh

Clinical Project Manager

How has your career grown since starting at the company?

Formation Bio has given me the opportunity to take ownership over big projects and work streams, allowing me to have an impact on key functional business areas.

Maya Dongier

Senior Accounting Manager

What are Formation Bio Perks + Benefits

Formation Bio Benefits Overview

Formation Bio is nothing without its employees, so they are well taken care of! We offer comprehensive benefits that span from insurance to 401ks, with added perks like a pet-friendly office. Come meet our office dog, Rosie!

Culture
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Yearly retreat and holiday party, regular team events and outings!
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Virtual coaching services

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