Overview

As the Performance Marketing Manager, you’re responsible for the development and day-to-day management of our acquisition and retention efforts.

Location

This role is located at The Sill’s headquarters in New York City, but will be working remotely until further notice.

Reporting

This role reports to the Director of Lifecycle Marketing. 

Role Description

As the Performance Marketing Manager, you will support the development of our Performance Marketing and Lifecycle efforts to ensure sustainable growth for the brand. Your goal will be to identify qualified customers with high LTV potential, and manage the campaigns used to acquire, and retain them through our Performance Marketing channels. You will contribute to the development of our digital marketing strategy, communicating The Sill’s brand value proposition, product assortment, and any other relevant purchase occasions. You will have a firm understanding of the customer journey and will engage our customers across several touchpoints by delivering valuable and relevant content. You are The Sill’s brand voice across channels (i.e. email and SMS), so you balance a brand mindset with a performance marketing skill set.

Areas of Responsibility

• Design a lifecycle strategy dedicated to increasing customer lifetime value and brand engagement across multiple touchpoints (email,  SMS), while identifying potential churn signals to preemptively retain customers.
• Develop targeting and segmentation strategies based on data that enhance how we connect with customers and deliver relevant messages that resonate and add value
• Drive customer engagement across CRM channels with relevant, timely, and targeted communications that are enriched by the brand’s value proposition
• Manage the day-to-day operations and optimization of The Sill’s direct-response marketing programs across email, SMS, SEM, paid social, affiliates and lower-funnel retargeting in partnership with our media buying agency - this spans content creation to analytics & measurement
• Assist in the development, execution, and optimization of our paid media campaigns in partnership with our media buying agency
• Evaluate campaign performance against our CPA, CAC, and ROAS KPIs
• Leverage data to validate decision making, inform testing opportunities, and optimize programs

To do this, you will:

• Support the development and optimization of paid campaigns to support brand initiatives and product needs from targeting tactics to asset management
• Collaborate with Brand, Creative and Merchandising to develop full funnel campaigns and content, blending creativity and analytical skills to take a results-oriented, metrics-driven approach to campaign management
• Maintain a quarterly digital marketing calendar detailing communications programmed across CRM channels (i.e. email, SMS) that support business needs balancing brand initiatives, product news, promotions, company announcements, educational content, local retail and community events
• Manage our Email and SMS Marketing program, encompassing the marketing campaigns, transactional, and lifecycle email campaigns
• Identify A/B testing opportunities for our campaigns and make recommendations for optimizations based off of results
• Analyze campaign performance and distill data down to actionable insights that can be shared with the Marketing team
• Own weekly and monthly reporting across Performance and Lifecycle programs
• Assist in vetting new vendors and partners

Qualifications & Key Traits

• BS in Marketing, Communications, or related is preferred
• 4+ years of experience with at least 3 years experience in a digital marketing role at an e-commerce brand or working on performance-driven account(s) at an ad agency
• Experience in campaign development and management, customer segmentation, lifecycle optimization, A/B testing; experience in the DTC space is a plus
• Experience in digital content creation across a wide range of digital platforms
• Expertise in Google Analytics, Business Intelligence Tools, and Excel
• Experience in Email Creation/HTML and ESPs such as Sailthru/Braze/Klaviyo/MailChimp
• You can navigate advertising platforms such as Google Ads and Facebook Ads Manager.
• You have an entrepreneurial spirit and are motivated by a fast-paced environment where you can innovate and are hungry to learn.
• You are a quantitative thinker who makes decisions based on data, and you have hands-on experience sourcing data to inform campaigns.
• You have exceptional project management skills and are highly organized.
• You are capable and willing to execute both strategically and tactically, and easily transition between macro- and micro-level thoughts, while managing multiple projects simultaneously.
• You are a team player and can effectively communicate with cross-functional partners.
• You have the ability to clearly articulate and present ideas both in written and oral presentations.

About The Sill

The Sill is the first digitally native, direct-to-consumer plant brand. Our mission is to bridge the gap between people and plants, because Plants Make People Happy. Founded in 2012, The Sill is Series A funded and headquartered in New York City’s Seaport District. We ship potted plants nationwide from TheSill.com and have planted The Sill brick-and-mortar stores in New York City, Los Angeles, and San Francisco. Learn more at www.thesill.com.

Our Core Values

CUSTOMER HAPPINESS why we exist

• We place the quality of the customer experience at the core of all we do.
• We act in the service of our promise: Plants Make People Happy.

ALWAYS A STARTUP even when we get big

• We are excited to tackle big problems and change the world. We lead before we follow.
• We pride ourselves on achieving a lot with a little.
• We are optimistic, and have a can-do attitude.
• We are committed to the brand vision.

GROWTH just like our plants

• We are individually focused on learning and leveling up.
• We seek out feedback and expect radical candor.
• We take risks and we’re not afraid to invent, innovate, or flat out fail*.
• We are open minded and welcome diversity—of people and ideas.
• And when the time is right, we give away our legos.

* so long as we learn from the experience

TEAM BEFORE ME

• We are all responsible for The Sill’s success.
• We hold ourselves accountable. What we take on, we own until it is completed.
• We bring up issues quickly and professionally, and have tough conversations respectfully.
• We only get there together.

THE GOLD STANDARD

• We are rigorous in our work.We don’t accept inaccuracy or indecisiveness.
• We back up our actions with data, facts, and expertise.
• We communicate clearly and follow processes.
• We take time to understand the implications of our actions by thinking things through to the end.