Performance Marketing Manager at Yext

| Greater NYC Area
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The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
We are seeking an outstanding Performance Marketing Manager with the skill and work ethic to both strategize and execute as part of the Growth Marketing team at Yext. Reporting to the Director of Growth Marketing, you will lead our global charge to build and optimize digital campaigns through paid media channels in order to generate more qualified leads and sales pipeline. You are adept at using an arsenal of optimization tactics and breakthrough net new insights to accomplish these goals and enjoy collaborating with designers, brand marketing, and key marketing partners across the organization. This is a terrific opportunity for a sharp performance marketer to make a big impact in a dynamic, fast paced organization. If this sounds like you, then we'd love to hear from you!
What You’ll Do

  • Lead acquisition campaigns on digital and offline channels, with a focus on paid search acquisition
  • Increase paid search acquisition by launching campaigns to capture new demand as well as optimize existing campaigns to improve return and efficiency
  • Test and develop new paid social acquisition strategy based on Yext’s solutions and go-to-market segments in order to drive more inbound demand
  • Maintain and supervise reports, budgets, campaign performance, return on investment, LTV, and other channel metrics
  • Build ideas for campaigns by writing ad copy and sharing a creative vision with the design team when applicable
  • Act as a business partner to internal teams such as product marketing and creative
  • Build out tests to prove out hypotheses and recommend performance optimizations
  • Take an evidence driven approach to leading campaigns and derive insights on strategy and performance
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
  • Communicate weekly and monthly updates, progress reports, timelines, and channel metrics
  • Write creative briefs to define program objectives and critical metrics, optimizing campaigns to maximize return on investment
  • Work closely with the other teams and partners to ensure acquisition goals are met

What You Have

  • A BA/BS degree or similar college level education, or equivalent practical experience
  • At least 5+ years of related performance marketing or paid acquisition experience
  • A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out
  • Excellent cross-functional skills especially around your ability to influence others
  • A firm grasp of Web Analytics, A/B Testing, and data driven marketing
  • Strong analytical ability and are an advanced Excel nerd
  • Ability to analyze performance data for optimizations
  • Outstanding ability to think creatively, identify and resolve problems
  • Can write direct ad copy that is built to convert
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • High levels of integrity, autonomy, and self-motivation
  • An energetic and willing attitude
  • The capability to synthesize sophisticated ideas into impactful recommendations for senior executives
  • A hungry, infectious personality: we’re looking for someone determined and able to win

Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • NoSQLDatabases
    • PendoAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • YextCMS
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

61 Ninth Avenue, New York, NY 10011

An Insider's view of Yext

What’s the vibe like in the office?

Yext has been an amazing place to work over the last 7 years. I've been surrounded by people who care about working hard and getting the job done right, while still keeping the human elements of kindness and collaboration a top priority for interacting with others. It often feels like I'm at work with my friends, and I've always loved that.

Chris

Software Engineering Lead

What does your typical day look like?

Not at all a cliche, but truly no day at Yext is the same. It's something truly special to be part of an ever-growing and innovative company where I have an active seat at the table in shaping where we take our products. With the Upward Rotational Program, I've felt supported and empowered every step of the way.

Jeanne

Upward Analyst, Class 1

How has your career grown since starting at the company?

I have been with Yext for 8 years and held 5 roles, which has led to tremendous growth both professionally and personally. Being a part of such a flourishing start-up has allowed me to see what true entrepreneurship looks like. Yext has taught me the importance of staying one step ahead of the industry and enabled me to be more adaptable to change.

Melissa

Senior Recruiter

How do you empower your team to be more creative?

I encourage my team to think outside the box. If it’s memorable, people are going to retain the info. If it’s fun, people are going to engage. Setting clear metrics for success on a project is what gives us the freedom to be creative. How we execute is all part of the fun! How we tweak and adjust is where we get to success.

Cindy

VP, Enablement

How would you describe the company’s work-life balance?

Because of the flexibility Yext offers its employees, I was able to continue my athletic passion by playing in the Major League of Lacrosse while still holding my full-time position. Yext does a phenomenal job of ensuring their employees are excited to come work by providing them with an incredible work-life balance.

John "Yozzo"

Program Manager, Recruiting Programs

What are Yext Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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