PR Manager
Looking for a job to get you out of bed?
We are seeking a motivated PR Manager to join the PR & Brand Communications team. This person will be based at our HQ in New York and will partner closely with our Director, PR & Brand Communications and VP of Brand Marketing on company initiatives. The ideal candidate is a proactive contributor and an exceptional writer with 5+ years experience in PR and/or Communications. Most of all, you have a true passion for brand storytelling.
Casper (casper.com) was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Casper’s sleep products — including its pillow, bedding, and furniture — are developed in-house by the company’s award-winning R&D team. Casper was named one of Fast Company’s Most Innovative Companies in the World and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
When you’re not catching zzz’s, this is what you’ll do
- Play an integral role on the PR & Brand Communications team, working cross-functionally to bring company initiatives to life
- Draft and/or edit press materials including press pitches, press releases, interview backgrounders, fact sheets, bios, etc.
- Manage execution of PR announcements with Director of PR & Brand Communications and external agency
- Manage PR agency, providing guidance as needed
- Manage day-to-day press inquiries and product requests
- Pitch press stories where needed with ability to provide critical eye to agency pitches and writing
- Manage all speaking engagements from securing to executive prep and calendar management
- Manage all company and product award applications
- Manage cross-functional PR amplification with Marketing team
- Act as marketing and communications lead for CSR initiatives
- Assist in the execution of press, consumer, and experiential events
- Identify and manage emerging PR opportunities, including areas such as executive thought leadership, product placement, influencers
- Manage sensitive customer communication at the CX/social/retail levels; collaborate with employee/internal communications
- Oversee continued development of comprehensive PR library and database of resources (press page, fact sheets, etc.)
- Leverage resources to measure and track communications results
- Assist in creating recaps and reports on behalf of the team
- Oversee product orders and budget on behalf of the team
Our dream candidate is/has...
- 5+ years of relevant PR/Communications experience, mix of agency and in-house experience preferred (experience managing agencies a plus)
- Excellent writing skills, ability to write and edit communications materials for a wide range of audiences
- Proactive approach to work, you like to solve problems and don’t wait for someone to give you the answer
- Extremely organized and detail oriented! Can manage multiple things at once and are structured about your work
- Excellent communication and interpersonal skills
- Public company experience preferred
- Experience in a “build”, high growth/high change environment; fast paced; shifting priorities; hands-on keyboard
- Customer focused and customer service mindset
- Experience managing CSR programs and business press
- Professional, warm, thoughtful, engaging
- Strong content design/organization, project management & planning - decks, scripts, outlines and the like
- Demonstrated skill at tailoring content for unique audiences
- A collaborative nature, aptitude for bringing people together, a strong work ethic
- High energy, positive and optimistic; by nature, a “why don’t we….” person
- Strong eye for detail and quality control
- Great listener
The syrup on your waffles
- Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
- Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
- Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities
- Unlimited vacation policy. If you need time off just take it; we trust you!
- A full gifted bed set when you join and product discounts for friends and family!
If you dream about this stuff this job is probably right for you. We look forward to learning more about you