Product Marketing Director

| Greater NYC Area
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Trustpilot in a nutshell.

Hi there, we’re Trustpilot. The world’s most powerful review platform – built on openness and collaboration. We believe that people want to shape and improve their world, and our mission is to bring people and companies together to create ever-improving experiences for everyone. 
We're an international crew working hard to scale Trustpilot worldwide and having lots of fun in the process. Headquartered in Copenhagen, we’re now 800+ people globally, with offices across Europe, the US and Australia. We’re growing at lightning speed and have big plans for our brand - so read below to find out about this exciting new role.

The Opportunity.
As part of the product marketing team and reporting into the VP of Global Product Marketing, the Product Marketing Director will be responsible for driving product market penetration and revenue by managing product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success. You’ll work closely with your peers in product, marketing, engineering, partner, sales, support, and operations.

Responsibilities: 

Go-to-market: own and drive the GTM process working closely with product, marketing and sales including: defining client segmentation and G2M strategy, messaging, sales pitch training, product training, marketing collateral and more. Define global marketing objectives, strategies and expected KPIs based on stated business goals.

Product launch: Understand product vision, priorities, and roadmaps, and plan the go-to-market launch strategy for new products and releases, and manage the cross-functional implementation of the plan.Storytelling: Develop product positioning, value proposition and messaging to differentiate our product solutions, features, and functions in the global market. Partner Marketing Strategy: Develop a global partner engagement and communications strategy with key technology and agency partners. Deployed locally through field and comms marketing teams, oversee plans that may include demand generation, custom content, speaking engagements, tentpole events, etc. to support overall business needs and targets.Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales materials/tools that support the selling process of our products.Web enablement: Communicate the value proposition and develop the messaging of our products on our website to support direct sales and self-serve web selling.

Qualifications: 

  • At least 10 years of experience in a related product marketing role
  • Exceptional written and oral communication skills
  • Comfortable talking to technology teammates about complex systems and telling the product story to a wide audience
  • Proactive, can-do attitude with strong interpersonal skills; comfortable working with all functions and levels of the organization
  • Both a strategic thinker and a doer
  • Forward thinking with the ability to anticipate potential feedback or issues and solve for them upfront
  • Strong analytical skills and ability to think creatively
  • Experience in project management with a strong attention to detail

Application
Interested in learning more about Trustpilot? Check out our website www.trustpilot.com or stop by Built In. 

If you see yourself in this role, submit your application in English by clicking below, and make sure to upload a personalised cover letter, in which you describe why you would be our ideal Product Marketing Director.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

About Trustpilot
Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 69 million consumer reviews of 320,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue. 

Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 800+ employees represent 40+ different nationalities.

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Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

This area has lot to offer. You can grab a burger from the original Shake Shack and enjoy the people watching as you hang out in Madison Square Park. Celebrity chef Mario Batali's popular Eataly market is a great place to shop for groceries or eat your way through all the food stalls.

An Insider's view of Trustpilot

How would you describe the company’s work-life balance?

The work-life balance is amazing. It’s been 5 years since I’ve had the luxury of being off on a weekend. Besides that, my managers don’t really bother me outside of my regular working hours, and I'm always encouraged to take my full hour for lunch. You also can’t beat working remotely; my daily commute is about 20 seconds each day

Jawayne

Account Development Representative

What does your typical day look like?

The thing I love the most about my role as an Account Executive is that every day looks different. Some days I’m more focused on setting up new meetings with prospective clients, whereas others I’m spending my time nurturing opportunities I’ve already created and building rapport with new people.

Emily

Account Executive

What makes someone successful on your team?

There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

What is your vision for the company?

My personal vision for Trustpilot is to make it the preeminent review platform in the United States both in terms of volume of content and review credibility. Within the org, I envision Trustpilot operating in a way that allows us to understand greater detail of our business and to build the best team in the business!

John

Commercial Operations Director

What projects are you most excited about?

As a Talent Acquisition Specialist, my day-to-day consists of conducting technical phone screens, preparing candidates for interviews, and extending offers! Besides my daily responsibilities, I worked on a social media project recently. I was able to utilize my marketing degree to teach my colleagues how to rock their LinkedIn profiles and content.

Kayla

Talent Acquisition Specialist

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Every Trustie has two (paid) volunteering days a year, which they can use to give back to their community.
Partners with nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Open door policy
Team based strategic planning
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Trusties in Color (TiC), Pride & Allies, Trustpilot Women in Leadership (TWIL)
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Mental health benefits
Free subscription to Headspace
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Employees receive 5 days per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free lunch on Wednesday and Breakfast on Thursdays
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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