Product Marketing Director

| Greater NYC Area

Trustpilot in a nutshell.

Hi there, we’re Trustpilot. The world’s most powerful review platform – built on openness and collaboration. We believe that people want to shape and improve their world, and our mission is to bring people and companies together to create ever-improving experiences for everyone. 
We're an international crew working hard to scale Trustpilot worldwide and having lots of fun in the process. Headquartered in Copenhagen, we’re now 800+ people globally, with offices across Europe, the US and Australia. We’re growing at lightning speed and have big plans for our brand - so read below to find out about this exciting new role.

The Opportunity.
As part of the product marketing team and reporting into the VP of Global Product Marketing, the Product Marketing Director will be responsible for driving product market penetration and revenue by managing product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success. You’ll work closely with your peers in product, marketing, engineering, partner, sales, support, and operations.

Responsibilities: 

Go-to-market: own and drive the GTM process working closely with product, marketing and sales including: defining client segmentation and G2M strategy, messaging, sales pitch training, product training, marketing collateral and more. Define global marketing objectives, strategies and expected KPIs based on stated business goals.

Product launch: Understand product vision, priorities, and roadmaps, and plan the go-to-market launch strategy for new products and releases, and manage the cross-functional implementation of the plan.Storytelling: Develop product positioning, value proposition and messaging to differentiate our product solutions, features, and functions in the global market. Partner Marketing Strategy: Develop a global partner engagement and communications strategy with key technology and agency partners. Deployed locally through field and comms marketing teams, oversee plans that may include demand generation, custom content, speaking engagements, tentpole events, etc. to support overall business needs and targets.Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales materials/tools that support the selling process of our products.Web enablement: Communicate the value proposition and develop the messaging of our products on our website to support direct sales and self-serve web selling.

Qualifications: 

  • At least 10 years of experience in a related product marketing role
  • Exceptional written and oral communication skills
  • Comfortable talking to technology teammates about complex systems and telling the product story to a wide audience
  • Proactive, can-do attitude with strong interpersonal skills; comfortable working with all functions and levels of the organization
  • Both a strategic thinker and a doer
  • Forward thinking with the ability to anticipate potential feedback or issues and solve for them upfront
  • Strong analytical skills and ability to think creatively
  • Experience in project management with a strong attention to detail

Application
Interested in learning more about Trustpilot? Check out our website www.trustpilot.com or stop by Built In. 

If you see yourself in this role, submit your application in English by clicking below, and make sure to upload a personalised cover letter, in which you describe why you would be our ideal Product Marketing Director.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

About Trustpilot
Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 69 million consumer reviews of 320,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue. 

Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 800+ employees represent 40+ different nationalities.

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Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

We're steps away from Madison Square Park, where Trusties will often take walks or eat lunch. Countless bars and restaurants are close by!

An Insider's view of Trustpilot

What are some social events your company does?

One of the great things about Trustpilot is how involved our team is inside and outside of work. Whether it is a happy hour, our kickball league, or fundraisers and drives sponsored by TWIL (Trustpilot Women In Leadership), you can expect to be a part of a hard working and fun loving group!

Deane

Account Executive

How do you collaborate with other teams in the company?

We have team members in NYC, London, and Copenhagen which may seem tough to collaborate across all 3 time zones, but we all do a great job keeping in touch via Slack, e-mail, and Hangout Meetings. I enjoy working with a global team because it's allowed me to learn more & gain a new perspective.

Britt

Social Media and Community Manager

What does career growth look like on your team?

Every quarter there have been promotions amongst my team - and we always prefer to promote from within. There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

How do you make yourself accessible to the rest of the team?

I always have a scheduled 1 on 1 every week where it is their time and not mine to ask questions or discuss topics on their mind. With technology today, communication is so important to be comfortable through several channels, so the team has my cell number and we are chatting on Gchat or Slack throughout the day.

Rob

Senior Manager, Support

How does your team reward individual success?

Individual success does not go unnoticed on our team. The people here make it enjoyable to come into work, be collaborative and crush your goals. Trustpilot is always finding ways to reward your individual success, whether it is a dinner or a trendy gift. You also have to prepare for all the high fives!

Zach

Partner Development Manager

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Friends outside of work
Eat lunch together
Intracompany committees
We have both an Environmental Club and also a Trustpilot Women In Leadership organization, that promotes events and volunteer opportunities both in and out of the office.
Open door policy
Team based strategic planning
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 5 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

President's Club twice a year - Europe in the summer and the Caribbean in the winter. Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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