Product Marketing Director
Trustpilot in a nutshell.
Hi there, we’re Trustpilot. The world’s most powerful review platform – built on openness and collaboration. We believe that people want to shape and improve their world, and our mission is to bring people and companies together to create ever-improving experiences for everyone.
We're an international crew working hard to scale Trustpilot worldwide and having lots of fun in the process. Headquartered in Copenhagen, we’re now 800+ people globally, with offices across Europe, the US and Australia. We’re growing at lightning speed and have big plans for our brand - so read below to find out about this exciting new role.
As part of the product marketing team and reporting into the VP of Global Product Marketing, the Product Marketing Director will be responsible for driving product market penetration and revenue by managing product launches from beginning to end, and creating marketing and communication plans to ensure ongoing success. You’ll work closely with your peers in product, marketing, engineering, partner, sales, support, and operations.
Go-to-market: own and drive the GTM process working closely with product, marketing and sales including: defining client segmentation and G2M strategy, messaging, sales pitch training, product training, marketing collateral and more. Define global marketing objectives, strategies and expected KPIs based on stated business goals.Product launch: Understand product vision, priorities, and roadmaps, and plan the go-to-market launch strategy for new products and releases, and manage the cross-functional implementation of the plan.Storytelling: Develop product positioning, value proposition and messaging to differentiate our product solutions, features, and functions in the global market. Partner Marketing Strategy: Develop a global partner engagement and communications strategy with key technology and agency partners. Deployed locally through field and comms marketing teams, oversee plans that may include demand generation, custom content, speaking engagements, tentpole events, etc. to support overall business needs and targets.Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales materials/tools that support the selling process of our products.Web enablement: Communicate the value proposition and develop the messaging of our products on our website to support direct sales and self-serve web selling.
- At least 10 years of experience in a related product marketing role
- Exceptional written and oral communication skills
- Comfortable talking to technology teammates about complex systems and telling the product story to a wide audience
- Proactive, can-do attitude with strong interpersonal skills; comfortable working with all functions and levels of the organization
- Both a strategic thinker and a doer
- Forward thinking with the ability to anticipate potential feedback or issues and solve for them upfront
- Strong analytical skills and ability to think creatively
- Experience in project management with a strong attention to detail
Interested in learning more about Trustpilot? Check out our website www.trustpilot.com or stop by Built In.
If you see yourself in this role, submit your application in English by clicking below, and make sure to upload a personalised cover letter, in which you describe why you would be our ideal Product Marketing Director.
Trustpilot is a global, online review community that builds trust and increases transparency between consumers and businesses. Currently boasting more than 69 million consumer reviews of 320,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Trustpilot’s community is live in 25 countries and more than 10,000 consumers sign up to Trustpilot every day. The platform also helps businesses generate insights through customer review data analytics. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue.
Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Denver, Berlin, Melbourne and Vilnius Trustpilot’s 800+ employees represent 40+ different nationalities.