The Petal mission

Petal’s mission is to bring financial opportunity and innovation to everyone. 

We're pioneering a new approach to credit, by analyzing an applicant’s banking history, in addition to credit history, to determine their creditworthiness. We call this technology a Cash Score — and it takes into account income, spending, and savings. It’s currently helping thousands of people qualify for credit at better rates, even if they’ve never had it before. 

We bring the same ingenuity to our credit card products. Our simple and intuitive app gives members access to credit score tracking, budgeting tools, subscription management, and automated payment options—everything they need to make financial progress. 

Now more than ever, Americans need help improving their credit safely, responsibly, and affordably. If this sounds like something you’d like to be a part of, apply now, and let’s change this trillion-dollar industry together. 

At Petal, we're looking for people with kindness, positivity, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Petal, we welcome diverse perspectives from people who think rigorously and aren't afraid to challenge assumptions.

The Product Marketing Director role

Petal aims to bring financial innovation and opportunity to everyone. As the Director of Product Marketing and Petal’s first Product Marketing hire - you will be essential in delivering against this brand promise, working cross-functionally with Product Managers, Marketing Managers, and Creatives to develop and launch campaigns across all stages of the marketing funnel. You’ll also be tasked with building out a team inclusive of PR and Organic Social. On a given day, you might be developing new go-to-market strategies, conducting research, analyzing performance metrics, identifying new opportunities to grow the business, and more. You are both creative and analytical, self-motivated and curious, and an organized, structured project manager. This role reports to the VP of Marketing.

Key responsibilities:

• Lead Petal’s go-to-market strategy for new feature releases
• Manage PR and Organic Social channels
• Craft multi-touch marketing campaigns to drive affinity for the brand 
• Collaborate with Product to develop the positioning and communication strategy for Petal’s suite of product offerings 
• Work closely with Lifecycle, Acquisition, Product, and Creative to uphold messaging consistency and member experience throughout the entire member lifecycle
• Maintain and execute against a communications calendar across paid, owned, and earned channels
• Conduct qualitative and quantitative marketing research to better understand the motivations, barriers, and frustrations of existing and prospective Petal members
• Work alongside Product and Marketing to identify other relevant engagement and activation points to drive conversion
• Measure, Analyze, and report out campaign results to cross-functional teams

Characteristics of a successful candidate:

• 7+ years of Product Marketing, Brand Management, or Communications experience
• Possesses a unique ability for identifying resonant customer insights that can be translated into business strategy.
• Has an appreciation for brand and building relationships with customers
• Strong copywriter with exceptional communication skills
• Project manager with the ability to manage cross-functional teams through influence
• Equally comfortable working with creative and analytical teams
• Proven success in handling ambiguity and a fast-paced, continuously changing environment

Nice-to-haves:

• Strong connection to Petal’s mission and values
• Experience at a B2C fintech company

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