Product Marketing Lead

| Greater NYC Area | Hybrid
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ABOUT THE COMPANY

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members’ routines, we've become a trusted brand to more than seven million people. Our products and services help our members understand the world, feel connected to a like-minded community and make smarter decisions about the things that matter to them. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcasts "Skimm'd from The Couch" and “Skimm This” both reached #1 in Apple Podcasts within hours of launching and our No Excuses campaign inspired more than than 200,000 people to vote in the 2018 midterm elections.

As theSkimm grows, we remain committed to helping our members tackle the big decisions in their lives, by giving them the information and services they need to make informed and empowered choices whether that be in civic engagement, finance, career, health and more. Founded in 2012 by two friends on a couch, we've since grown to over 75 employees based in NYC. We are passionate. We are a team. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

ABOUT THE TEAM AND ROLE

theSkimm is looking for a Product Marketing lead to join our marketing team and help us build and launch the next generation of our membership products. These products will be the foundation of our long-term success, and you will play a critical role in their launch and growth. You will be the player-coach who works cross-functionally to bring new free and paid products to life and ensure they are adopted by our members. This role is equal parts strategic, creative, and performance driven. You’ll be responsible for defining the value propositions, building go-to-market strategies, developing loyalty and retention programs, and managing the overall success of the products in your portfolio.
You will be joining theSkimm’s marketing team - which sits at the intersection of our product, our brand, and our customers. We are a diverse group of fast-moving, hard working, data driven, creative thinkers who thrive on launching and growing products our members will love.

WHAT YOU'LL BE DOING

  • Develop value proposition, product positioning, and core messaging for our products, both free and paid
  • Develop and execute end to end customer lifecycle marketing strategies (from top of the funnel acquisition initiatives, to conversion optimization tactics, to customer retention and loyalty programs)
  • Own key growth and engagement metrics for your products
  • Work with the brand team to ensure all customer touchpoints reinforce our brand promise and the value of a Skimm membership
  • Partner with our product, insights, technology and design teams to drive product innovative, strategy, and roadmaps
  • Work with the design team to develop content and assets (branding, social, email, ad copy, and web) for cross-platform marketing campaigns
  • Leverage data-driven insights to inform our marketing strategy
  • Own the end to end marketing and communication strategy for products within our ecosystem across all marketing channels (paid, social and O&O digital properties)

WHAT WILL SET YOU UP FOR SUCCESS

  • 4+ years of digital product marketing experience, including experience launching new products and/or leading marketing efforts across the full customer lifecycle
  • Strong, written and oral communication skills with the ability to break down complex digital products and explain them simply
  • Strong project management skills and the ability to work cross functionally to develop and execute marketing campaigns
  • Metrics driven, with extensive experience testing marketing tactics and messaging
  • Experience working directly with product, engineering teams, UX and graphic designers
  • Strong desire to understand consumer needs and motivations, coupled with radical customer empathy
  • Familiarity with email platforms, personalization engines, CRMs, etc. and an understanding of HTML & CSS
  • Experience working with subscription businesses and mobile apps is a plus
  • Strong ability to execute and get sh*t done
  • Passion for theSkimm’s brand, mission, and long term vision

WHAT WE OFFER

  • Medical, Dental, Vision, Life & Disability Insurances, starting on your first day!
  • Competitive salary & equity packages alongside annual performance reviews aimed at rewarding and recognizing our diverse talents
  • A flexible vacation policy and generous holiday observances
  • MassMutual 401(k) program
  • Free One Medical Membership
  • Subsidized family planning and fertility benefits through Carrot Fertility
  • Up to $400 in annual gym-membership reimbursement
  • Collaborative office space with a mix of snacks, seltzer, caffeine and a pretty sweet roof deck
  • Catered meals and drinks during our weekly "Sip’n Skimm" all-hands meeting and twice-monthly "Skimm'e A Drink!" happy hour
  • The opportunity to be part of a friendly, hardworking and diverse group of people building a membership company that makes it easier to live smarter.

This is a full-time role based in New York, NY

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • DockerFrameworks
    • JupyterFrameworks
    • KafkaFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • PlaywrightFrameworks
    • Ruby on RailsFrameworks
    • TerraformFrameworks
    • MJMLFrameworks
    • AWS RedshiftDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • AmplitudeAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DocsManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

53 West 23rd Street, New York, NY 10010

What are theSkimm Perks + Benefits

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
theSkimm provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Remote work program
Diversity
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
theSkimm matches full-time employees 100% on the first 5% deferred into their 401(K), capped at 2% per year. This match begins after one year of employment.
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
18 weeks of paid family leave (adoption, fostering, surrogacy included) for both primary and secondary caregivers
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Sabbatical
One fully paid month sabbatical when a full-time employee reaches five years at theSkimm
Paid holidays
Paid sick days
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Pre-tax benefits offered through Navia for parking and transit
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Mother's room
Professional Development Benefits
Job training & conferences
theSkimm offers employees professional development opportunities like Onsite training courses.
Tuition reimbursement
theSkimm offers a stipend to full-time employees to be used toward any training or resources pertaining to an employee's job-related responsibilities, skills enhancement, or professional development.
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours

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