Product Marketing Manager, Customer Communications
Our mission: to eliminate every barrier to mental health.
Spring Health is the leading comprehensive mental health benefit for employers. We help employees understand their mental health issues and connect with best-in-class providers to get the right treatment at the right time.
From early detection to full recovery, Spring Health is the only clinically validated solution in the market proven to be more effective than traditional mental healthcare. By combining the latest technology with vetted providers, we help engage 1 in 3 employees, reduce recovery times, and lower healthcare costs. We are an award-winning, passionate, and mission-driven team with the support of leaders in psychiatry. We have raised over $300 million to date from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, Rethink Impact, Work-Bench, William K Warren Foundation, SemperVirens, Able Partners, True Capital Ventures, and a strategic investor Guardian Life Insurance. Thanks to their partnership, our current valuation has reached $2 billion.
Reporting to VP, Product Marketing the Product Marketing Manager, Customer Experience, will be responsible for partnering closely with our head of Customer Success to design communications to Spring’s 100+ list of customers ( and growing) who are primarily HR Leaders requiring qualitative updates on product and broader wellness offerings for their employees.
What you’ll be doing:
- Design and lead product communications to all of Spring Customers on behalf of our Customer Success team to ensure customers deeply understand the value of the product and can drive utilization across their organizations.
- Develop both weekly, monthly and/or quarterly release notes on updated product releases, features and benefits.
- Leverage insights from customers and competitors, turning them into actionable insights that inform future product releases as well as our customer facing marketing strategy.
- Evolve value proposition for Spring Health’s current and upcoming products to speak specifically to Customer needs.
- Liaise closely with Product Marketing counterparts across sales enablement and member marketing to ensure consistency in messaging, content and context of communications.
- Engage with Product regularly on upcoming releases and become an expert on the functionality of new releases to support the creation of Customer facing assets
- Create a variety of marketing assets, including product demos, product overview documents, webinars and customer presentation decks to support product releases.
- Develop content strategy cadence and assets for all customer facing communications.
- Work closely with internal stakeholders, including customer success, brand marketing, member marketing and product teams to drive cohesive strategy and deliverables.
- Support activities and initiatives that drive awareness, consideration, utilization and purchase of both new and existing Spring Health solutions, across cross-functional teams.
What we expect from you:
- Minimum 5+ years of product marketing experience in Healthcare Marketing or within a Software-as-a-Service or subscription business model (ideally focused in healthcare space)
- Experience leading and managing a team, supporting them in prioritization, optimization and focus.
- Knowledge of the business processes and enterprise applications within the Marketing function, including buyers and decision making process
- Proven track record of crafting compelling positioning, messaging, and content to support marketing and sales teams
- Breadth of skills, with ability to move between strategic planning and ideation, as well as hands-on execution
Why you'll like working at Spring Health:
- Big mission: we're revolutionizing the mental health industry
- The challenge: make a big impact by joining a fast-growing team in its early stages
- Good benefits: we offer health, dental and vision benefits as well as access to mental health care on Spring Health
- Great people: make an impact on something that truly helps people alongside an incredible team
- We care about diversity: diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:
Members Come First We are genuine member advocates.
Move Fast to Change Lives We build with urgency and intention.
Take Ownership We extend trust and hold ourselves accountable.
Embrace Diverse Teams & Perspectives We find strength in the diversity of cultural backgrounds, ideas, and experiences.
Science Will Win We will achieve impact by innovation and evidence based frameworks.
Candor with Care We are open, honest and empathetic.
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
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