TPT (formerly Teachers Pay Teachers)
We're a teacher-powered digital learning platform, dedicated to empowering our community of 7M+ educators.
New York, NY
Remote

Product Marketing Manager, Marketplace

Sorry, this job was removed at 1:14 p.m. (EST) on Saturday, April 16, 2022
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About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven't heard of TpT yet and want to learn more, just ask any teacher!

Who we are looking for:

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role:

Teachers Pay Teachers is looking for a Product Marketing Manager (PMM) to join our product marketing team. This is an important role as you will be responsible for growing and bringing products to market that empower educators all over the world. 

In this role, you’ll need to have strong business acumen, a passion for understanding the customer and market opportunity, an ability to communicate complex messages with simplicity, and a drive to create an impact. You’ll work with product management, design, engineering, marketing, customer experience, and other cross-functional teams to help make products successful. Whether you're defining the go-to-market strategy, planning and executing feature releases, or driving new product awareness and adoption strategies — your contribution will be impactful to both the business and the educators we serve. 

Responsibilities:

  • Lead GTM, product launches, ongoing feature releases for our core Marketplace product
  • Define and shape target audience, positioning, messaging, and creative execution across the customer journey, partnering across marketing and product teams
  • Lead strategy for product rollout and communications, working cross-functionally and managing the marketing and in-product implementation that drives product engagement
  • Expertly communicate day-to-day execution cross-functionally, including GTM plans, processes, messaging, metrics, updates and meeting outcomes
  • Serve as an expert on our customers, competition, and the broader edtech marketplace, synthesizing customer, product, and market insights and identifying new opportunities for research and analysis that can inform our strategy and GTM 
  • Proactively identify process improvements and strategic adjustments that can help the organization’s ability to meet its goals

Qualities of a successful candidate:

  • Product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout - particularly with multiple audiences in mind
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
  • A solid understanding of the full customer lifecycle and customer segmentation
  • Experience with gathering and utilizing customer insights
  • A demonstrated record of partnering cross-functionally across teams and levels, influencing to achieve business results 

Benefits & Perks:

At TpT, we believe the positive experience of employees is essential to growth, both individually and collectively. To achieve our mission of ‘Empowering Educators to Teach at Their Best,’ we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are “We Learn and Grow Together” and “We Enjoy the Journey.” We’ve committed to these values and to our employees through investing in added benefits and perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors 
  • Generous PTO and Wellness Days
  • 5 Week “Recharge Leave” after 5 Years, to refresh and celebrate the impact you’ve had at TpT
  • Generous Parental Leave (for new parents) for time to adjust to parenthood, plus additional six weeks for the birth parent
  • Onsite Mother’s Room
  • ‘Employee Resource Groups’ (ERGs) to promote employee inclusivity and belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate and learn from each other
  • ‘Professional Development’ Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

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What are TPT (formerly Teachers Pay Teachers) Perks + Benefits

TPT (formerly Teachers Pay Teachers) Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at TPT. A huge part of this is making TPT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for new parents to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like catered lunches in office 3x weekly.

As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year for teacher-visits, either virtually or going into local classrooms in the tri-state area to shadow teachers in action -- to remind ourselves of the importance behind our mission.

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
TPT works with LifeLabs to conduct interactive unconscious bias workshops throughout the year, which help build context and skills that support in making TPT an inclusive place to work for all.
Diversity employee resource groups
Employees are welcome to join our many Employee Resource Groups! These groups support an array of different cultures & communities, and often host virtual or in-person events outside of working hours.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
At TPT, we are proud to offer all full time employees access to a Headspace subscription and Eden Health, an online health concierge with access to one-to-one talk therapy.
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
TPT lead a Ukraine Donation Campaign, where the company met employees dollar for dollar in contributing to various organizations dedicated to providing support to Ukraine.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
TpT sponsors an Employee Resource Group that caters to working parents, which hosts monthly meetings and events throughout the year! Additionally, we host Bring Your Child To Work Day annually.
Vacation & Time Off Benefits
Generous PTO
Outside of wellness, personal days, and COVID-19 specific time off, TPT also offers 20 days of PTO per year, with 5 days available for roll-over.
Paid volunteer time
Each full-time employee is given 5 additional personal days each year, used for voting and volunteering.
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Teams across the company have regular sponsored off-sites to promote time together. Company-wide, we also have monthly Happy Hours, and 4 main events: Field Day, Camp TPT, Picnic and Holiday Party.
Free snacks and drinks
The office kitchen is always fully stocked with snacks, sweet treats, fruit, drinks, coffee and tea.
Some meals provided
TPT provides a GrubHub allowance for in-office lunch options on Mondays, Tuesdays, & Thursdays, for those working from our HQ.
Company-sponsored happy hours
TPT has monthly Happy Hours (both in-person and virtual). Activities can vary; recently we had a virtual happy hour hosted by JamEvents for a game of "Guess My Sketch," with sponsored bevvies.
Recreational clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness stipend
Home-office stipend for remote employees
TPT provides a one-time $400 WFH stipend to full-time employees (both remote and hybrid), to ensure all have what they need to work effectively from home.
Professional Development Benefits
Job training & conferences
Lunch and learns
TPT hosts Snack & Learns ~2x monthly, to promote employees coming together to discuss work and goal progress, company updates, and learn from each other 🧠
Promote from within
Mentorship program
TPT's mentorship program aims to build a more inclusive environment by building relationships between TpTers, providing career growth and development opportunities through formal mentorship.
Continuing education stipend
Continuing education available during work hours
Teams across TPT devote time each week to learning. Our Eng org blocks Friday afternoons for "Eng Learning Fridays," where engineers are given a free block of time to pursue learning opportunities.

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