Peloton is looking for a Product Marketing Manager to drive key business and engagement metrics on our app platforms (across TV, web and mobile) as well as drive adoption of product engagement features ranging from heart rate monitor usage to monthly challenge participation. The Product Marketing Manager will balance creative thinking from a customer-centric lens with a data-driven mindset, to inform roadmap discussions with Product, develop and launch new features from a marketing perspective and ultimately deepen customer engagement within the Peloton App & Digital Membership funnel.

RESPONSIBILITIES

Lead go-to-market launch planning with clear messaging and positioning for new features or benefits, ensuring that messaging is consistent across channels to ensure successful, integrated launches for new product features to improve awareness, adoption, and engagement.
Develop and share actionable member insights and personas based on quantitative (engagement) and qualitative (surveys, focus groups) research to further understand consumer behavior throughout the end-to-end customer journey.
Integrate customer insights into product strategy and roadmaps with a creative, strategic and analytical approach.
Produce clear and thoughtful creative briefs.
Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch.
Own and execute our App Store Optimization (ASO) strategy.
Work closely with platform partners like Apple, Google, and Amazon among others.
Develop and implement winning strategies to maximize member engagement through the product experience.
Attend meetings and represent departmental interests independently.

QUALIFICATIONS

5+ years of experience in marketing ideally with a focus on product and experience with go-to-market launches and driving feature adoption.
Understands B2C subscription services/products including drivers of growth, conversion, engagement and churn.
Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams.
Hands-on experience managing product/feature launches as well as lifecycle marketing campaigns (i.e. acquisition, onboarding, engagement/retention, loyalty and winback), from asset creation through to campaign launch and analysis.
Experience with CRM and CDP platforms such as Oracle, Salesforce, Braze, Simon Data, etc.
Experience with both qualitative and quantitative customer research.
Experience working collaboratively with technical teams like Product, Engineering and Analytics.

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

Easy Apply

By clicking Apply Now you agree to share your profile information with the hiring company.

Save job

Email For Later

loading ...

Emailed

By clicking Apply Now you agree to share your profile information with the hiring company.

Gwen Bethel Riley

SVP of Music

Create Meaningful Belonging

Setting standards with game-changing partnerships

Listening to customer feedback, Peloton sought out the most-requested artist on their platform and announced a multi-year partnership with Beyoncé Knowles. The collaborative relationship will positively impact the community, giving students at historically Black colleges and universities free app access. “Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” Riley said.

It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.

Gwen Bethel Riley

SVP of Music

Viresh Rustagi

SVP of Product Software Engineering

Run at the Challenge

Connecting users through passion and talent

At Peloton, Rustagi and his team are passionately focused on innovation. Making that innovation a success, he said, requires “adding value to three main areas: tech, content and accessibility.” For software engineers, a key component to the process is adding features to the social interaction software so the growing member-base can more easily and enjoyably connect with one another.

We will elevate the bar for studio-style workouts and the connected fitness industry that we pioneered back in 2012.

Viresh Rustagi

SVP of Product Software Engineering

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture

Volunteer in local community

Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.

Partners with nonprofits

Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Remote work program

Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Diversity manifesto

Diversity employee resource groups

Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Peloton employees can contribute up to $2750 annually to their FSA.

Disability insurance

Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.

Dental insurance

Peloton's dental plan covers up to $3000 of expenses.

Vision insurance

Health insurance

Peloton covers up to 90% of premiums for high deductible health plans.

Life insurance

Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.

Pet insurance

Pet insurance is a voluntary employee-paid benefit.

Wellness programs

Team workouts

Peloton team members have free access to the Peloton digital product and can take workouts anytime!

Mental health benefits

Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.

Financial & Retirement

401(K)

In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.

401(K) matching

Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.

Company equity

Employee stock purchase plan

Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.

Child Care & Parental Leave Benefits

Childcare benefits

Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.

Generous parental leave

Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.

Family medical leave

Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.

Adoption Assistance

Peloton reimburses for eligible adoption expenses and 18 week of paid leave.

Vacation & Time Off Benefits

Generous PTO

Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.

Paid volunteer time

Peloton employees receive 16 hours per year of paid volunteer time.

Paid holidays

Paid sick days

Team Members receive 48 hours of sick time up front.

Office Perks

Commuter benefits

Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Peloton hosts happy hours in our NYC Penthouse on occasion.

Recreational clubs

Relocation assistance

Peloton offers a comprehensive relocation policy for employees relocating.

Fitness stipend

Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.

Home-office stipend for remote employees

During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.

Onsite gym

Professional Development Benefits

Tuition reimbursement

Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.

Promote from within

Continuing education stipend

Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

View full list of perks + benefits

Photo Gallery