UiPath is shaping the future of work and creating the AI-powered digital workforce of tomorrow. Hundreds of enterprise customers and government agencies use our market-leading enterprise Robotic Process Automation (RPA) platform to rapidly build, deploy and manage software robots that free your teams from repetitive processes, boost productivity, ensure compliance, and enhance customer experience.

Backed by world-class venture capital firms such as Accel, Kleiner Perkins Caufield & Byers and Capital G, we are growing fast and poised to expand on our market leadership position as RPA explodes.  

UiPath is looking for a Product Marketing Manager to develop and execute go-to-market strategies for RPA solutions that target specific industry verticals and functional use cases. Reporting to the Director of Solution Marketing, you will deftly connect our product capabilities to specific, high-value, and repeatable use cases that solve critical customer needs; drive demand for those solutions through our sales teams, channel partners, and digital campaigns; and support client retention, satisfaction, and lifetime customer value.

If that sounds like you, we'd like to talk.

Scope of Activities

• Go-to-Market: lead the strategy, and turn into an actionable plans, that take RPA industry vertical and other use cases solutions to market, and drive continuous improvement as client requirements change, new product and solution features are released, and new partnerships emerge.
• Segmentation: conduct and leverage market research, competitive analysis, and direct feedback to assess the market landscape, identify ideal B2B customer segments by industry or functional departments, develop a deep understanding of the buyers and influencers for your solutions, and design forward-thinking approaches that effectively target priority segments.
• Storytelling: craft crisp, clear positioning and messaging that differentiates our RPA solutions in the market, compels prospects to act, and includes joint value propositions with technology partners.
• Sales and Channel Enablement: complement traditional product marketing enablement with solution-specific content that simplify product features into tangible solution benefits, and develop enablement assets and training materials including sales plays and playbooks, battlecards, demo training videos, and more.
• Collateral and Content: partner with content producers, editors, and agencies to create sales and channel collateral and other marketing content that inspire action, including presentations, solution briefs, case studies, demos, whitepapers, solution thought leadership pieces such as blog articles, eBooks, videos, web pages and more.
• Evangelize: attend relevant events and meetups, and represent UiPath’s RPA and AI solutions.
• Innovate: co-create with the Solution team the near- and long-term solution roadmap.
• Collaborate: develop relationships with customers and technology partners to determine key use cases and document customer success stories.
• Market Intelligence: be the expert on the competition and how to beat them.

Job Requirements:

• 4+ years of enterprise B2B product marketing experience, experience in RPA, artificial intelligence, or business process management software is a plus.
• 3+ years experience applying IT to key industry verticals, especially Banking, Financial Services, Insurance, Telecommunications, Manufacturing or Healthcare, or within a specific function such as Human Resources, Call Center, Finance, or Procurement.
• Bachelor’s Degree in commerce, marketing, business administration, or a scientific/engineering field. Masters in Business Administration a plus.
• Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, and product management / engineering.
• Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.
• Self-starter, kindness and a positive attitude
• Growth mindset, adaptability, and a drive for continuous improvement