Product Marketing ManagerAbout Us

MoneyLion is a digital financial platform on a mission to rewire a broken banking system that applies a one-size-fits-all approach to personal finance. Since our launch in 2013, we’ve engaged with over 8.5 million hard-working Americans, with a focus on empowering them to take control of their finances to achieve their life goals. Our award-winning platform delivers holistic banking, lending and investing solutions while surrounding each customer with personalized tools, content and advice relevant to their unique financial situation -- all in a single app.

We pride ourselves on being the most innovative team in Fintech, and all of our team members are passionate about making a difference in people’s lives. We work fast, collaborate always and, above all else, we do it for our customers.

MoneyLion is headquartered in New York City, with offices in Sioux Falls, and Kuala Lumpur, Malaysia, and we also support remote team members around the globe.

About the Role

As a Product Marketing Manager, you will be responsible for leading strategy, planning, and execution of Go-to-Market plans for new products, product features, and other product-led launches. Working cross-functionally with Marketing, Paid Acquisition, Lifecycle, Product, Design, and more, the Product Marketing Manager will activate go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.

This is a great opportunity to join a fast-growing and innovative technology company focused on empowering hard-working Americans to take control of their finances.

This individual can be based in New York, NY, or Remote in the US.

Key Responsibilities:

• Create and manage rapid ideas to execution on short and medium-term communication strategies across a range of initiatives, such as partnership with internal stakeholders, marketing team, and our agency partners.
• Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, comms architecture, and launch strategy.
• Partner closely with our User Research and Product teams to understand our member's needs and the broader competitive landscape.
• Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR.
• Ensure alignment on product positioning and comms architecture across all channels including Marketing, Member Services, and Product.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• Help define and operationalize the Product Marketing function

About You

• 5+ years managing end-to-end marketing campaigns
• Experience preferred: FinTech, Banking, Consumer finance, advertising/marketing agency, and/or fast-paced consumer brand.
  
• Ability to manage multiple projects simultaneously with competing priorities and deadlines aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members.
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you. 
  
• Ability to think out-of-the-box and to get creative and take risks building new products.
• Results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems and advance our brand narrative. 
• Reputation for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
• Successful track record of project management that spans time, disciplines, and stakeholders

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.. 

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

• Competitive salary packages and bonuses
• Comprehensive medical, dental, vision and life insurance benefits
• Equity based compensation
• Wellness perks
• Paid parental leave
• Unlimited Paid Time Off
• Learning and Development resources

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.