Your Impact:

We're looking for an experienced Senior Product Marketing Manager to lead the messaging, positioning, and marketing plan for key enterprise products and features. This role will focus on the portfolio of employer products that connect employers and job seekers via segmented campaigns, messaging, and growth areas. You will partner with the Product Management teams for these products to define the experience, naming, messaging, positioning, marketing strategy and metrics that best evaluate our market-fit and overall effectiveness. You will be responsible for engaging other marketing teams and partners to help implement these go-to-market plans. 

Product Marketing at Handshake is responsible for product messaging and positioning, customer segmentation, competitive positioning, driving research to inform product improvements and roadmap direction, and working with other teams in sales and marketing to plan awareness, acquisition, and retention initiatives to meet product and sales goals.

As a Sr. PMM, you’ll work with a cross-functional team to define, position, message and meet product goals. You will deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of products. You will also help guide the product strategy by critically thinking through the customer experience, value proposition and messaging. You will work very closely with Product and other cross-functional teams, as well as internal marketing teams to deliver a quality customer journey and impactful results.

We’re a high energy team with a passion for creating, collaborating, and storytelling. We are looking for an up and coming product marketing leader who effortlessly blends strategy with execution, thrives in fast-paced environments, and finds a learning opportunity in every situation. We are eager to find someone who loves writing, editing, and wordsmithing. We need someone who is also passionate about performance analytics that demonstrate clear ROI for our wonderful customers.

This role reports to the Director, Employer Product Marketing,  and will work closely with Product Management, as well as Sales, Customer Success and Enablement teams.

Your Role

• Full-stack product marketing; roadmap input and output (holistic GTM plan). 
• Storyteller that can articulate a unique point of view and create short form and long form messaging as well as create compelling visual assets
• Be the voice of the customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.
• Work closely with Product Management and Employer Marketing to optimize the customer experience - continuously test, refine and optimize the client experience and drive back recommendations to Product Management and Marketing.
• Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products and the value they create.
• Support employer marketing programs with rich product information (messaging, product features and capabilities) designed to increase market and revenue share
• Collaborate with other product marketers, designers, data scientists and industry experts to produce relevant insights and claims that help support effective solution selling to employer audiences across strategic accounts, enterprise accounts, and mid-market accounts.
• Work with Product teams to better inform product and pricing/packaging plans.
• Inspire and support a small but growing team of product marketing managers.  
• Advocate for resources and serve as an evangelist for the customer within and outside of Handshake.

Your Experience:

• 6+ years professional experience with a proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and execution). 
• B2B enterprise product marketing experience preferred. 
• Ability to build strong working relationships across the organization, including Product, Engineering, Customer Success, and Sales.
• Proven ability to tell compelling stories for target audiences. Inform and create long-form and short-form assets for enablement and end users. 
• Experience creating effective assets and thinking outside the box with video and interactive asset formats and demos. 
• Polished and compelling writing style (revel in the power of words and language)
• Data-driven and goal-oriented.
• Strong analytical skills. You’re comfortable with dashboards and spreadsheets to find insight.
• Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.
• Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Proven experience developing influential customer-facing messaging and content that drives action.
• Self-motivated, organized, and a strategic thinker.
• Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.
• Background in experience design, user research and testing is a plus.
• Background in HR Tech is a plus.
• Bachelor degree or equivalent work experience.

Compensation Range:

$122,000  - $200,000