Product Marketing Manager
- Participate in the development and execution of the Go-To-Market strategy for new and existing products.
- Own the Go-To-Market calendar including related internal communication for the organization and report out weekly.
- Act as the liaison between Product & Engineering and Marketing & Sales: the voice and translator of the customer needs and desires
- Support sales and client services by developing expertise in Bluecore products, features, partnerships and services
- Represent Bluecore products for custom client discussions and at various industry events, tradeshows, and Bluecore events
- Cultivate a strategic vision for the organization which takes into account competitive intel, product strengths, business growth objectives, and new partnership development opportunities
- Gather and organize product feedback and analyze industry trends as input for product managers
- Analyze and track competitive threats and trends within the industry and provide strategic evaluation
- Work with Marketing to develop and communicate externally facing documentation describing the value proposition and use cases of Bluecore products, features, partnerships & services
- Work with Product Management and Engineering to develop new product specifications and to prioritize incoming product requests based on customer goals and use cases
- Provide sales support in RFP responses or presentation customization as the voice of the Product team
- Participate in partnership discussions for custom opportunities with partners in the digital media space
- Assist in roll-out and conduct training for new product releases (Go-To-Market)
- Develop point-of-views on pricing and packaging considerations for existing and new products
- At least 4+ years of relevant experience in e-commerce tech, retail marketing, data or data product monetization or product development experience
- Strong execution abilities and positive outlook for working with external partners and customers
- The candidate will provide examples of product development; marketing and product planning, driving results as well as innovation and decision making ability
- A strong understanding of digital advertising technology, marketing strategy, product development, advertising, lead generation, and the digital media ecosystem
- Creativity and independence is expected – with personal leadership on owned projects
- Must be passionate & enthusiastic with a "hands on approach"
- Bachelor's degree or equivalent experience
- The ideal candidate will be results driven, with a curiosity for technology and a passion for learning the industry and our clients business
At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.