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Product Marketing Manager

| Greater NYC Area
We’re looking for a ninja Product Marketing Manager to help us deliver on bleeding edge technology and customer innovation. The is an individual contributor role and will be a central point for pricing, packaging, positioning and competitive intelligence. You will work on a team that sits at the hub where Engineering & Product Management meet Marketing & Sales – you will outline our competitive & market strategy and become the voice of the customer.
In this role, you will be the product “Jack-of-all-trades”, wearing many hats and getting the opportunity to work with all teams across Bluecore. Candidates should be eager to learn the data-driven digital marketing industry, possess strong independent drive, and have excellent problem solving abilities and communication. You will be expected to drive projects independently, getting inputs from teams and clients around the globe. You will be an impact-player – with the opportunity to contribute directly to Bluecore strategy.
Be prepared to work with an insanely motivated team to help drive innovation as well as define a new category in the retail marketing tech universe. We are excited to welcome a rockstar who is pumped to hit the ground running!

Responsibilities

  • Participate in the development and execution of the Go-To-Market strategy for new and existing products.
  • Own the Go-To-Market calendar including related internal communication for the organization and report out weekly.
  • Act as the liaison between Product & Engineering and Marketing & Sales: the voice and translator of the customer needs and desires
  • Support sales and client services by developing expertise in Bluecore products, features, partnerships and services
  • Represent Bluecore products for custom client discussions and at various industry events, tradeshows, and Bluecore events
  • Cultivate a strategic vision for the organization which takes into account competitive intel, product strengths, business growth objectives, and new partnership development opportunities
  • Gather and organize product feedback and analyze industry trends as input for product managers
  • Analyze and track competitive threats and trends within the industry and provide strategic evaluation
  • Work with Marketing to develop and communicate externally facing documentation describing the value proposition and use cases of Bluecore products, features, partnerships & services
  • Work with Product Management and Engineering to develop new product specifications and to prioritize incoming product requests based on customer goals and use cases
  • Provide sales support in RFP responses or presentation customization as the voice of the Product team
  • Participate in partnership discussions for custom opportunities with partners in the digital media space
  • Assist in roll-out and conduct training for new product releases (Go-To-Market)
  • Develop point-of-views on pricing and packaging considerations for existing and new products

Qualifications

  • At least 4+ years of relevant experience in e-commerce tech, retail marketing, data or data product monetization or product development experience
  • Strong execution abilities and positive outlook for working with external partners and customers
  • The candidate will provide examples of product development; marketing and product planning, driving results as well as innovation and decision making ability
  • A strong understanding of digital advertising technology, marketing strategy, product development, advertising, lead generation, and the digital media ecosystem
  • Creativity and independence is expected – with personal leadership on owned projects
  • Must be passionate & enthusiastic with a "hands on approach"
  • Bachelor's degree or equivalent experience
  • The ideal candidate will be results driven, with a curiosity for technology and a passion for learning the industry and our clients business

Benefits

  • Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan
  • Monthly fitness stipend for a gym membership or fitness classes
  • Monthly public transportation
  • Generous Parental Leave & flexible vacation policy

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Located in NYC’s historic FiDi, our dynamic pre-war office emulates our exciting vibe as an industry leader and progressive destination workplace.

What are Bluecore Perks + Benefits

Bluecore Benefits Overview

At Bluecore we offer a comprehensive array of class leading employee benefits and perks, in line with the strong value we place on people and culture.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our flexible spending plans assist employees with out of pocket medical and dependent care expenses, while also offering a pre-tax benefit to lower their tax liability each year.
Disability Insurance
Bluecore provides both long-term and short-term benefit plans, fully paid by the company, in supplement to any state plans that may be in place.
Dental Benefits
We offer a national level PPO dental plan with a vast network of providers and which covers all preventative maintenance and two cleanings each year.
Vision Benefits
We offer a national level vision plan, with options to use an allowance each year towards contacts or frames and lenses, with very low employee cost.
Health Insurance Benefits
We are currently offering a national level health plan, offering an extensive network of providers and provide three different coverage lines to best need the individual needs of employees.
Life Insurance
Each employee is provided a $50,000 Life and AD&D policy, with the option to purchase supplemental coverage at steeply discounted rates.
Wellness Programs
We offer programs to expense back the cost of gym and fitness memberships as well as a data driven weight loss program sponsored by our health insurance provider.
Retirement & Stock Options Benefits
401(K)
Bluecore's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employees are offered options at the time of hire and based on performance, giving a sense of ownership in the company.
Performance Bonus
Select positions are eligible for performance based awards in the form of bonuses, which varry by department and position.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer a generous 12 week parental leave policy for either new parent to spend time with their child.
Flexible Work Schedule
We believe that each employee is most productive at different times, we allow employees and their managers to develop work schedules that align to both the needs of the business and the employee.
Family Medical Leave
We have generous leave policies which work in tandem with federal and state laws to allow employees to care for family as the need arises.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Whether taking a break to tend to personal matters or time away to rest, our PTO vacation time is uncapped.
Generous PTO
Bluecore has an amazing (unlimited) PTO policy that provides our people the flexibility to take the time they need to live a balanced and fulfilling life.
Paid Volunteer Time
As part of our generous PTO plan, we also allow and encourage employees to take time off to volunteer for causes within our community and those which resonate with their interests.
Paid Holidays
In addition to our generous PTO policy we also provide paid time off for all major holidays.
Paid Sick Days
In line with the PTO philosophy paid sick time is granted as needed, un capped and no annual balances.
Perks & Discounts
Casual Dress
Our dress code is flexible, including shorts, t-shirts and other casual attire to change with the weather and allow employees to dress up when needed and down when appropriate.
Commuter Benefits
We allow all employees to expense up to $121 per month to assist with their commuter costs. We also offer a pre tax commuter plan in line with IRS regulations to assist with the tax burden.
Company Outings
We offer multiple company events from holiday parties, trivia nights, team outings and in house social events on a regular basis. In addition to in house food contests to let culinary flags fly.
Free Daily Meals
We provide free daily catered lunches in addition to a fully stocked kitchen with snacks and breakfast items.
Stocked Kitchen
Our kitchen provides a wide assortment of beverages, snacks, fruits, breakfast items and other surprise treats on a weekly basis.
Happy Hours
We just launched monthly interdepartmental happy hours for the summer-- a great opportunity for our employees to get to know each other in a casual environment!
Recreational Clubs
As hard as we work we know that relaxation and self care are critical to happiness and success. We host regular board game nights, soccer club, and tennis outings to name a few
Fitness Subsidies
We offer programs to expense back the cost of gym and fitness memberships.
Professional Development Benefits
Job Training & Conferences
Bluecore University is our in-house training program dedicated to advancing our teams. Courses range in depth and are on subjects like Growth Mindset, social styles, and leadership frameworks.

Additional Perks + Benefits

What makes Bluecore extra special is the comprehensive nature of our benefits. Our company is not only focused on professional development but on physical and mental well being as well. Bluecore truly cares about the whole employee.

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