Product Marketing Manager

| Greater NYC Area
We’re looking for a ninja Product Marketing Manager to help us deliver on bleeding edge technology and customer innovation. The is an individual contributor role and will be a central point for pricing, packaging, positioning and competitive intelligence. You will work on a team that sits at the hub where Engineering & Product Management meet Marketing & Sales – you will outline our competitive & market strategy and become the voice of the customer.
In this role, you will be the product “Jack-of-all-trades”, wearing many hats and getting the opportunity to work with all teams across Bluecore. Candidates should be eager to learn the data-driven digital marketing industry, possess strong independent drive, and have excellent problem solving abilities and communication. You will be expected to drive projects independently, getting inputs from teams and clients around the globe. You will be an impact-player – with the opportunity to contribute directly to Bluecore strategy.
Be prepared to work with an insanely motivated team to help drive innovation as well as define a new category in the retail marketing tech universe. We are excited to welcome a rockstar who is pumped to hit the ground running!

Responsibilities

  • Participate in the development and execution of the Go-To-Market strategy for new and existing products.
  • Own the Go-To-Market calendar including related internal communication for the organization and report out weekly.
  • Act as the liaison between Product & Engineering and Marketing & Sales: the voice and translator of the customer needs and desires
  • Support sales and client services by developing expertise in Bluecore products, features, partnerships and services
  • Represent Bluecore products for custom client discussions and at various industry events, tradeshows, and Bluecore events
  • Cultivate a strategic vision for the organization which takes into account competitive intel, product strengths, business growth objectives, and new partnership development opportunities
  • Gather and organize product feedback and analyze industry trends as input for product managers
  • Analyze and track competitive threats and trends within the industry and provide strategic evaluation
  • Work with Marketing to develop and communicate externally facing documentation describing the value proposition and use cases of Bluecore products, features, partnerships & services
  • Work with Product Management and Engineering to develop new product specifications and to prioritize incoming product requests based on customer goals and use cases
  • Provide sales support in RFP responses or presentation customization as the voice of the Product team
  • Participate in partnership discussions for custom opportunities with partners in the digital media space
  • Assist in roll-out and conduct training for new product releases (Go-To-Market)
  • Develop point-of-views on pricing and packaging considerations for existing and new products

Qualifications

  • At least 4+ years of relevant experience in e-commerce tech, retail marketing, data or data product monetization or product development experience
  • Strong execution abilities and positive outlook for working with external partners and customers
  • The candidate will provide examples of product development; marketing and product planning, driving results as well as innovation and decision making ability
  • A strong understanding of digital advertising technology, marketing strategy, product development, advertising, lead generation, and the digital media ecosystem
  • Creativity and independence is expected – with personal leadership on owned projects
  • Must be passionate & enthusiastic with a "hands on approach"
  • Bachelor's degree or equivalent experience
  • The ideal candidate will be results driven, with a curiosity for technology and a passion for learning the industry and our clients business

At Bluecore we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MemcachedDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google DatastoreDatabases
    • Google BigQueryDatabases
    • Google Cloud SQLDatabases
    • MixpanelAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Located in NYC’s historic FiDi, our dynamic pre-war office emulates our exciting vibe as an industry leader and progressive destination workplace.
116 Nassau Street, New York , NY 10038

What are Bluecore Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Daily Meals Provided
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidy
More Jobs at Bluecore21 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Product
new
Bluecore
Finance
new
Bluecore
Developer
new
Bluecore
Developer
new
Bluecore
Data + Analytics
new
Bluecore
Developer
new
Bluecore
Operations
new
Bluecore
Sales
new
Bluecore
Sales
new
Bluecore
Developer
new
Bluecore
Developer
new
Bluecore
Data + Analytics
new
Bluecore
Marketing
new
Bluecore
Marketing
new
Bluecore
Operations
new
Bluecore
Operations
new
Bluecore
Project Mgmt
new
Bluecore
Developer
new
Bluecore
Operations
new
Bluecore