Product Marketing Manager

| Greater NYC Area | Hybrid
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WHO WE ARE:

We are daring, we challenge each other to be innovative, and we take pride in the work that we do,

Launched in New York City in 2014, Resy builds operations software for the modern restaurant, using technology to redefine hospitality. We work with restaurants in 180 markets around the world. The best restaurants use Resy to connect with their customers.

The company is co-founded by Ben Leventhal, co-founder of Eater.com; Michael Montero, co-founder and former CTO of CrowdTwist and current Techstars mentor; and Gary Vaynerchuk, noted social media expert, entrepreneur and investor. Other company leaders have deep experience in restaurants and hospitality, too.

ABOUT THE ROLE:

The Restaurants Team at Resy is seeking a results-oriented, data-driven Product Marketing Manager. This person will work on Resy’s reservation and data products, ensuring that our targeted customers are receiving the right message, through the right channels, at the right time. The Product Marketing Manager represents the customer’s voice in product strategy discussions and decisions. Ultimately, this person will make sure we are building the optimal products to serve our customer, and that we are driving growth and usage of the various products within Resy’s portfolio.

The ideal candidate will have a solid understanding of the restaurant space, product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. If you possess exceptional analytical and communication skills and are passionate about the Restaurant and Hospitality industry, this may be the perfect job for you!

WHAT YOU'LL DO:

  • Identify and segment Restaurants, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
  • Work closely with product managers and engineers to develop new products and enhance existing products, ensuring that the voice of our Restaurant Partners is always represented
  • Be the trusted voice of our Restaurant Partners internally by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
  • Develop use cases for new products that will inform overall business strategy
  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the Restaurant journey
  • Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales
  • Collaborate with content and design teams to develop marketing creatives
  • Track campaign performance and optimize through continuous testing
  • Review competitor products and marketing, and drive ongoing differentiation
  • Ensure all marketing materials undergo appropriate legal and compliance review
  • Support cross-functional marketing team initiatives
  • Set our go-to-market strategy for our core business products and collaborate with our marketing, PR, and sales teams to create product positioning and materials for internal and external communication
  • Measure the impact of work and use comprehensive data to refine priorities

WHO YOU ARE:

  • You have a BA/BS degree or equivalent practical experience
  • You have at least 5 years professional experience, 3+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience degree or equivalent practical experience
  • Your previous experiences includes B2B marketing, preferably with experience in either enterprise apps / technologies, early stage startups, or with exposure to small business audiences
  • You have strong quantitative analytical ability and excellent written and oral communication skills
  • You are comfortable in a face-paced, entrepreneurial, start-up environment
  • You have a genuine interest in and curiosity in helping Restaurants succeed

WHAT WE OFFER: 

  • Competitive salary
  • Full benefits (Medical, Dental, Vision, FSA, LTD, Commuter Benefit, Life Insurance)
  • Unlimited Paid Time Off
  • Paid Parental Leave
  • Professional Growth Opportunity Budget
  • Equinox gym discount
  • Beautiful dog-friendly Soho office with fully stocked kitchen and café
  • Company-sponsored social events, including Friday family meal
  • No shortage of good restaurant recommendations

Resy is committed to Equal Employment Opportunity through attracting and retaining a diverse team of employees and creating an inclusive environment for all. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • SQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • RESTFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WordpressCMS
    • SalesforceCRM
    • Campaign MonitorEmail
    • MailChimpEmail
    • SendGridEmail

Location

Financial District in Manhattan.

An Insider's view of Resy

Tess

Senior Regional Success Manager

What's the biggest problem your team is solving?

We're growing fast at Resy, and we're building products the restaurant industry hasn't seen before. One challenge is to maintain quality in our code & testing as we move quickly. Our engineering team leans on unit tests and we have a lot of automated integration tests. I'm excited to see how holding on to these values will impact our ecosystem.

Koffi

Senior Software Developer

What are Resy Perks + Benefits

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Resy's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,700 annually.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
In addition to our Equinox subsidy, Resy also provides a wellness stipend up to $900 per year.
Financial & Retirement
401(K)
401(K) matching
6%
Child Care & Parental Leave Benefits
Generous parental leave
Resy offers up to 12 weeks of paid parental leave for all new parents with at least a year of service, plus 8 weeks of transitional time, where new parents can work 4 out of 5 days at full pay.
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Resy offers pre-tax commuter benefits for all employees
Free snacks and drinks
Some meals provided
Resy provides catered Family Meals every Friday, primarily from our restaurant partners.
Fitness stipend
Resy offers discounts at Equinox Fitness Clubs.
Professional Development Benefits
Job training & conferences
Resy provides an annual professional development budget for all full time employees.
Lunch and learns
Promote from within
Mentorship program

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