Product Marketing Manager

| Greater NYC Area

About the Company:

Industrious is the largest premium coworking solution and flexible workspace provider in the U.S, with 50+ locations in 33 cities across the country. We partner with companies big and small to create productivity-driven workplace experiences that complement beautiful spaces with world-class hospitality. We are committed to the vision that everyone deserves to experience the pride and meaning that you get out of a great day at work. With $142 million in funding to-date, we are well-positioned to continue our rapid growth in the US and beyond.

As we enter our next phase of growth, our experienced leadership team is looking for hard-working people at all levels who are ready to join a warm, collaborative, and positive team dedicated to reclaiming the workplace experience. For more information, visit www.industriousoffice.com

About the Role:

Reporting to the VP of Brand & Marketing, you’ll be responsible for helping us tell the story of our existing and future products to existing and new customer segments. build the brand and scalable channels to achieve our ambitious growth plans. You'll help define our marketing approach for existing and new customer segments. Successful hires will be given increasing responsibility to own projects, budgets and teams. Our ideal candidate is determined, data-driven and creative, with experience experimenting with and building successful and differentiated B2B marketing strategies.

Responsibilities:

  • Understand the competitive landscape: Continually develop and hone a deep understanding of our industry - players, available and emerging solutions, trends - to become a subject matter expert for our different business units
  • Guide strategic product messaging: Develop messaging that defines the value proposition of our products against current and emerging competitors
  • Guide market research: Leverage qualitative and quantitative research tools to understand customer needs and to create ongoing feedback loop for continuous iteration and refinement
  • Lead the development of product marketing materials: Work closely with the product, design, and sales teams to drive the development of print, digital, and video marketing materials to support ambitious sales targets
  • Campaign planning: Formulate go-to-market strategies to support the growth of the product portfolio into new markets and audiences
  • Support sales: Support sales on key initiatives including segment growth and new market development
  • Cross-team collaboration: Partner cross-functionally to communicate campaign plans, synchronize all outreach strategies and messaging to prospects, and coordinate efforts toward at-risk and high-value markets

Requirements:

  • 5-7 years experience launching, developing, and growing innovative products
  • Strong analytics skills and data-driven mindset
  • Masterful problem solving skills
  • Appreciation for brand
  • Customer-first mindset and research experience
  • Desire to learn, coach and be coached
  • Strong design sensibility and copywriting skills
  • Experience working with a premium brand
  • Experience working in a fast-paced, high-growth startup

Perks:

In addition to our incredible team, there are lots of other fun reasons to work with us.

  • Daily breakfast, snacks, coffee, tea, and drinks at all Industrious locations
  • Health care, including vision and dental
  • 401K plan
  • Smart casual dress code
  • Generous vacation time
  • Paid parental leave
  • Team outings (ex. Dinners, rock climbing, yoga classes and more!)
  • Company-wide outings and retreats (previous locations have included New Orleans & the Hamptons)

Industrious by the Numbers:

  • Annual growth rate (2015-2018): >120%
  • Average Net Promoter Score (NPS): >70%
  • Gross member churn: <5%
  • Number of employees: 160
  • Number of locations: 12 (2016), 23 (2017), 54 (2018), 115 (2019E)
  • Funding to date: $142 million
  • Employee engagement: 15-30% above industry benchmarks 

We kindly request that you do not call Industrious locations for employment inquiries.

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