Product Marketing Manager

| Greater NYC Area
Isn’t it time you did something for yourself?
We think so, too. That’s why we want you to come Be Your Own CEO at Unacast.
At Unacast, we believe that unlocking the black box of human mobility data is the key to to advancing innovation. That's why we’re building the Real World Graph® to provide a truly transparent and accurate understanding of the real world.
It's literally uncharted territory, which means a sense of adventure is a must. Want to come along?
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Product Marketing at Unacast requires an understanding of the marketplace and its players, and also ensuring our complex location data products are communicated in a clear manner to the marketplace. In other words, you will take something complex to something simple - a difficult task indeed.
On the input side Product Marketing assists product development with market intelligence, competitive analysis, product value mapping, and feature prioritization. On the output side Product Marketing drives product success with market strategy, product positioning, packaging/design, pricing, sales enablement, and external communication.
You will be teaching our customers - and our industry - about how location data fundamentally changes most industries - from marketing to city planning.
You will be the first product marketer at Unacast and work closely with our product, sales, and engineering teams. You will both deal with the important day-to-day tasks as well as build out the product marketing strategy and ready the product marketing division for further growth. We recognize that this is a difficult positions to hire for, and that we ask for a lot, but we believe you are out there and that you are ready for this particular challenge.

Some keywords about the position

  • Market Intelligence — Become an expert on industries that could find value in our products. Develop and own Unacast's market segmentation
  • Competitive Intelligence — Be an expert on our competition and how they are positioned against our market segments
  • Sales Support — Build pre-sales material that showcases various aspects of our data products
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. Strong skills in presentation/data visualisation

Requirements

  • 3-5 years in product marketing with an emphasis on B2B tech products
  • Experience working with data/BI teams
  • Excellent writing skills - our data products have diverse and at times complex value propositions. Being able to message this effectively to a variety of audiences (from the general to the sophisticated) is crucial
  • Excellent communication skills
  • Competences in Excel, Powerpoint, Google Docs, and the Adobe suite
  • Strong skills in design/presentation/data visualization
  • Ability to quickly learn from different industries and use-cases

Nice to haves

  • Understanding of data visualization fundamentals
  • Experience from marketing data products
  • Experience from high-growth and/or fast-changing companies

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Who is Unacast?
Verified, actionable data facilitates fundamental insights in industries such as research, finance, advertising technology, city planning, transportation, and artificial intelligence. Location data is a key component, the core intelligence, that creates value for the players in these industries.
Unacast is leader in transparent, contextualized location data. Like Google indexed the web, Unacast is indexing the physical world through The Real World Graph®, designing products that merge multiple types of data on human mobility to empower companies and individuals alike to make smarter decisions.
Unacast is a fast-growing Nordic company based on Nordic values with offices in Oslo and NYC. We were recently named "The #1 Small Company To Work At In NYC" and have been featured everywhere from Techcrunch to Forbes. We were named as one of 50 NYC Startups To Watch in 2019, and our co-founders were named to The Nordic 100. We were also awarded the Best New Nordic Company and Best IoT Startup at the Nordic Startup Awards. Inc. Magazine called us “The startup that just might threaten Google”.
We have strong revenue growth and have in the last three years raised close to $25m in venture funding to fuel global expansion into new verticals and geographies.
Read more about our company and culture at https://careers.unacast.com/

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google BigQueryDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • Aha!Management
    • TrelloManagement
    • WebflowCMS
    • HubSpotCRM
    • SalesforceCRM
    • LinkedInLead Gen

Location

Unacast is in the heart of New York, bustling Midtown East. Conveniently located, we are just a hop away from the BDFM, NQRW, 6 and Grand Central.

An Insider's view of Unacast

How would you describe the company’s work-life balance?

Unacast really embraces the fact that employees have full lives outside of their jobs. We're encouraged to take time off, unplug and put family, friends and health first. Being trusted to make the right decisions on the job and encouraged to have a life outside of work makes a huge difference in morale!

Rachel

Senior Director Marketing

What projects are you most excited about?

I’m most excited about working across teams with full transparency to figure out uncharted territories for new industries where Unacast’s data can add value and solve problems.

Jessica

Senior Director of Sales & Strategy for New Verticals

How does the company support your career growth?

Unacast has always valued my own career goals and has allowed me to take on projects that interest me and help drive me towards those goals. They've created a space where I can tackle new cutting-edge projects that stretch my own expertise, while also providing me with the necessary guidance to reach my objectives.

Alec

Data Analyst

How do you empower your team to be more creative?

One of the key values at Unacast is “Be your own CEO” – we want people to be in charge and take decisions, not wait for direction or approval. If you were the CEO, what would you do? We truly believe this is gives our employees more freedom, limited rules and fosters creativity.

Thomas

CEO & Co-Founder

What's something quirky about your company?

At Unacast we don't wear shoes in our office! It is just one of the Norwegian values that our founders brought over with them when they opened our New York office. It makes the office more comfortable and it promotes the feeling that when we are at work, we can feel like we are at home.

Linda

Project Manager

What are Unacast Perks + Benefits

Unacast Benefits Overview

We value our team, and we believe that great benefits are crucial to building a healthy company and working culture. That’s why we offer excellent health insurance, unlimited vacation, opportunities for global travel, and maternity and paternity leave for new parents. Want to know more about our full list of benefits and why we believe them to be important? Check out handbook.unacast.com

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We have no shoes-policy at our offices, we are going to make sure your sock game is strong by giving you an annual amount to impress us with your socks. We look forward to see your sock fashion sense!

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